Clarifications
Just thought I'd chime in with my $0.02 on the matter. First off, ProCare is an amazing deal but it's not for everyone, I would guess the majority of people here would never have a need for it.
As some before me have said, where else can you receive 52 hours worth of one on one, personalized, private training with either a Mac Creative or a Mac Specialist? As for the training itself, it is truly world-class. At the Apple Store I go to, the creatives there are so smart and knowledgeable in all the iLife and professional Apple Apps and well as all the Adobe software suite and even Microsoft software. To be a creative at Apple, you need to go through training and thus you are flown to Cupertino where you are trained by guess who? The people at Apple who MADE THE SOFTWARE. So for $99 a year, I am getting training by someone who actually spent time learning Aperture from the software team at Apple who created that software. Still seem like a rip-off?
As for the FastTrack service, it's good if you are in a hurry and want to drop off your computer instead of waiting around for your name to be called in the queue. Non ProCare customers can't just drop off their computer. Also, as far as next in line service goes, Apple explains in their fine print that next in line service is meant only for quick consultations. So if you've got a massive problem on your hands which will need a lot of time to diagnose and service, Apple highly recommends that you make an appointment for that at the Genius Bar which as ProCare members, you can do up to 14 days in advance as opposed to non ProCare members who can only make reservations up to 48 hours.
So now Apple has split ProCare as we knew it up in two and is charging the same amount as it did previously for each service. Truth be told, and I can say this based on what other ProCare members have told me, those who got it for the training barely ever used the FastTrack option and those who got it for the FastTrack service barely utilized the training. Also a lot of switchers and new Mac users when being told about ProCare get so intimidated by it because of the "Pro" in the name. I think one to one is going to be a better success for Apple. I've talked to ProCare customers who got it for the training who expressed their hesitancy to get ProCare because they felt because they knew so little about computers, they would be wasting their time with a Creative or Specialist who knew so much more about computers than they did. Semantically, renaming the training portion of ProCare to one to one is a smart move.
As it was, ProCare was an amazing deal. With the split of it into the new ProCare and One to One, I think it's still a fantastic deal. But again, it's not for everyone. I would guess that with the split, Apple is going to add new features to both the new ProCare and the One to One. The backup consultation is one and I'm sure there will be better training techniques employed or something we've yet to even think about.
Again, just my $0.02. Take it for what you will. If you're deadset on thinking ProCare as it was and the New ProCare and One to One is a rip-off, then that is your opinion but by no means do I think this maneuver by Apple is based in greed or profiteering. Quite the contrary, I think Apple thought of the customer first in coming up with this new system.