Yeah outside of literally trying to sell fewer so they can just shrug and say "no one wants this", I don't understand the pricing at all.
The pricing? Apple charges a substantial amount for RAM ( $400/32GB ) and storage ( $400/TB) .
The 2019 model started with 32GB of RAM and 0.5TB of storage. To level up the 2019 to the 2023 model you'd need to add 32GB of RAM and 0.5TB of storage.
The gap is $1000 and there is $600 of that gap right there.
The Intel model started with 8 CPU cores and now getting minimum of 24 Cores.
GPU about the same thing. 580X and something substantially better than a 580X.
so getting at least 8 more cores (if only count P cores ) and a better GPU for $400 at 'Apple prices'.
( note to go from 60 to 72 GPU cores costs $1K ( so about $83/core) and CPU cores on M2 Pro costs $300 for 2 cores ( $150/core ) )
As for no one wants this, Apple stated at the first Mac Studio introduction the the most common selling CPU option on MP 2019 was 16 cores and the most common GPU bought was W5700. If you go back to see what a >= 64GB RAM , 16 core CPU , W5700 priced at in 2020, you'd find the new Mac Pro is priced a several hundred under that. That is where the pricing comes from.
Free to not like the prices, but Apple is rigidly consistent with their BTO pricing across all of their products. (e.g, the SSD costs per TB has been the same for more than several years. It doesn't change. ). The entry level RAM and storage capacity went up, so the price goes up.
In the bottom 30-50% of old MP 2019 demographics they are pushing more value/$ of what you get out of the box. At the top end of the old spectrum, yeah Apple is going to loose people. But if the objective is to sell enough if follow the most common bought configurations then probably going to still capture most of those.
The $3,000 price gap between Studio-Ultra and Mac Pro.
xMac Studio Echo III $1,550
And again over half that gap is already gone for dramatically lower bandwidth and three fewer slots. If skip buying 2-8TB of Apple SSD can close the rest of the gap.
Part of Apple's problem is that they left the MP 2013 comatose at the $2,999 price point for a very long time and the $2,500 (and lower once 'used' was the only option) for the MP 2009-2012 models that lots of folks are price anchored at far lower price points. MP 2019 price point probably had the post transition in mind for where Apple set the entry price target. Apple wanted to move it up. (didn't hurt that mainstream high end workstation market was moving things up also. )
It's less capable than the Intel model, and they decided to price it higher. Mind-boggling.
Performance wise, out of the respective newly open Apple shipping box .. an 8 core Xeon 3223-series with 32GB RAM and a 580X is outperforming this new box? At what?
With the newer system you have at least 8 more CPU cores ( that are better). A better GPU . 32GB of more RAM , and 0.5TB of more storage space.
Can say it has more possible potential if spend even more money on additional parts for the MP 2019 entry model. Yes, you can by 2 generations older 32GB DIMMs , a PC market 5700 or marked down 6800 , and a 1TB drive for less than $1K. But the gap won't be $1K large anymore.
It still has a useful place in the lineup, but not if you're basically paying for another Mac Studio just to get some slots.
If Apple added an "More than Ultra" SoC option to the Mac Pro , that isn't going to lower the entry price point. ( e.g. a 3 die chioplet ).