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Apple shares today hit a new all-time high and reached a closing price of $300 following yesterday's New Year's holiday, marking significant growth over the course of the last year.

In early January 2019, Apple shares were at $144 after Apple lowered its revenue guidance for Q1 2019 by up to $9 billion, spooking investors.

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iPhone sales in late 2018 and 2019 saw a major drop in China due to rising iPhone prices and trade tensions, but Apple has managed to boost sales by lowering prices, offering promotions, and introducing the iPhone 11 at a new $699 price point.

Apple stock has surged over the course of the last two months thanks to reports of better than expected iPhone 11 and 11 Pro sales and reports of stronger than ever AirPods sales.

Article Link: Apple Stock Sets New All-Time High, Closes at $300 Per Share

Contrary to what many people are posting, stock valuation of recent has little to do with the actual company or its products but more to do with rampant speculation created by the artificially low interest rates!
 
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I check my stocks all the time constantly and consistently get good trades. Anyway aside from that don't use leverage? I bought a good majority of my Apple shares using leverage when the stock was trading between $160 and $180. You can use leverage to back up the truck and add when things are way undervalued. You need to be committed to paying it back religiously even if it doesn't work out for you.

Leverage is a very effective way to produce great gains. $20,000 into Apple became $40,000. I got "lucky" but when AAPL was trading at those discounts I would have used my grandmother as collateral. I still am paying off the leverage but still don't want to sell. I would rather take the pain and buy the rest out with my cost average below $200.

As Cramer says you don't trade AAPL you accumulate it.

with leverage you have a forced stop-loss. you buy now, stocks go down, stop-loss activates, stocks go up (but u're already screwed)...
 
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...because when i broke/lose my iphone 8, my only solution will be the iphone 11pro (smallest iphone available at the moment).

The pundits seem pretty convinced that at least one new iPhone will be released this year with updated internals with the iPhone 8's case and 4.7 inch display.


... hate the fact apple thinks SSD's was released yesterday and they can sell them as option for ridicolous amounts.

Yes SSD storage is expensive, but it is also very expensive from any other Tier 1 OEM - Dell, HP, Lenovo all charge similar amounts for M.2 blade SSD storage upgrades.
 
I check my stocks all the time constantly and consistently get good trades. Anyway aside from that don't use leverage? I bought a good majority of my Apple shares using leverage when the stock was trading between $160 and $180. You can use leverage to back up the truck and add when things are way undervalued. You need to be committed to paying it back religiously even if it doesn't work out for you.

Leverage is a very effective way to produce great gains. $20,000 into Apple became $40,000. I got "lucky" but when AAPL was trading at those discounts I would have used my grandmother as collateral. I still am paying off the leverage but still don't want to sell. I would rather take the pain and buy the rest out with my cost average below $200.

As Cramer says you don't trade AAPL you accumulate it.
I think you listen to me sometimes and I would advise against using leverage, particularly since you're not a professional trader. Things seem easy when the market is with you. Beware of leverage. It will destroy you.
 
with leverage you have a forced stop-loss. you buy now, stocks go down, stop-loss activates, stocks go up (but u're already screwed)...

I bought the original $20,000 here and there and had a cost average of $218. The rest I bought on margins getting my cost average down around 180-ish. With out leverage I would have had less than half the shares with a much higher cost average. If I paid the leverage off now The half I have paid for would be pretty much for free.

I don't understand what you mean by forced stop loss. You must be willing to pay the margins. I treated my margins like a mortgage and add money. If you don't keep adding money you should sell sooner than I am doing now. It is a good way to swoop up stocks if you are pretty certain they are trading low. As long as you have the money to add quickly to defend or are selling as a simple trade.
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I think you listen to me sometimes and I would advise against using leverage, particularly since you're not a professional trader. Things seem easy when the market is with you. Beware of leverage. It will destroy you.

I use it only temporarily and stop buying more until I have it under control. Right now the entire market could dip 40% in a single day and it wouldn't matter. When the market is high like it is now I take the opportunity to pay for the stocks I am renting. By doing it that way I also save the 3.9% for the margin loans so it is an easy investment to keep doing and I feel satisfied that I am at least getting more paying the margin than I would on a dividend or bond or whatever.

I appreciate the advice but for $20,000 of my own money, I now control around $65,000 of AAPL and owe around $10,000 on the balance. Since the margin rate is 3.9% I am paying around 2% to hold the entire lot.

Figures are an example but it is something like that am I missing something about how to use margins?
 
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if u want to invest on stocks, that you're sure will go up (but u cant never be sure) then buy them, and go on a desert island, or tibet, anctartica, jail, where u're 100% sure u cant check whats going on with your portfolio, otherwise u'll 100% screw something.

Sage advice, but advice that doesn't apply to anyone with a smidge of self-restraint. I have a bit of Tesla stock, which probably the most crazy-volatile thing I have ever owned. I'm up nearly 100% on TSLA today, but I'm well aware that upside could evaporate based on one tweet. Nevertheless, I check it daily - not because I'm actively trading - but "just because." I probably buy/sell stocks or mutual funds once a year at best. If you personally can't look at something without putting your hands on it, fine - but there are plenty of people who have the capability of constantly monitoring without the need to tweak as they go.
 
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Not in at $5, but my average cost is $34.09 so I am a happy camper. When it tanked last December, I bought more, though I wish I had waited till it bottomed, but folks on here were laughing at me for buying more at $199. Overall I am up 780% in 10 years!

Of course I take this as justification to buy just about any Apple gear I want. They've been very good to me.

My basis is in the low $40s (so "only" 620% return for me so far), but yeah - that kind of value appreciation over time builds loyalty for sure. I tried to tally all the Apple gear I've bought in the past 12 years recently, and the gains I've made with AAPL (on paper, for now) would fund all of that kit many, many orders of magnitude over. If nothing else, it definitely keeps me satisfied when I have to find a $6 Amazon Basics dongle for any of it. :)
 
Tim Cook may be in the running for best CEO of all time. Why?

For you haters, Tim Cook has now added $1,000,000,000,000 (1 Trillion dollars) in shareholder value since taking over for Steve Jobs, more than any CEO in history.

This has been absolutely phenomenal to watch come to fruition. Apple's earnings prowess has been disrespected and misunderstood for so long. We are starting to see Apple's real value come through.

Congratulations to Apple and to all the shareholders.

Anything is possible when the Fed is what's essentially free money (by driving yields for treasury bills to near zero) to Fortune 500 companies.

This is the worst version of Apple - I'm actually looking forward to its eventual regression - only then can it become what it should be; an operating system company that offers value in its hardware offerings.
 
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I don't understand what you mean by forced stop loss.

if you use a, let's say 10x leverage, an automatic -10% stop-loss will be enabled, because if you lose 10% (10x10%=100%) you lose everything...maybe the moment after it will go up, but stocks were already automatically sold... i remember in the far 2008 (or maybe 2007) someone posted a fake news of steve jobs death. stocks went from +3% to -5% in maybe 5minutes. my stop loss activated, lost maybe 2000-3000€ then went up again to the previous value...

 
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Anything is possible when the Fed is what's essentially free money (by driving yields for treasury bills to near zero) to Fortune 500 companies.

This is the worst version of Apple - I'm actually looking forward to its eventual regression - only then can it become what it should be; an operating system company that offers value in its hardware offerings.

Sure! Let's focus on the least profitable/most volatile part of the business! Hardware and OS is a means to produce and consume content. Anyone that thinks of it otherwise is destined to be unsuccessful. Tech history is littered with the corpses of companies that made great hardware and OS's with nothing to do with them.
 
if you use a, let's say 10x leverage, an automatic -10% stop-loss will be enabled, because if you lose 10% (10x10%=100%) you lose everything...maybe the moment after it will go up, but stocks were already automatically sold... i remember in the far 2008 (or maybe 2007) someone posted a fake news of steve jobs death. stocks went from +3% to -5% in maybe 5minutes. my stop loss activated, lost maybe 2000-3000€ then went up again to the previous value...


Okay my approach to margins is similar to buying a house I think will go up in value. I take out the mortgage and pay it off making that stop loss immediately get farther away. I always have enough in my account to make a margin call a very remote possibility. I wouldn't margin an amount I couldn't raise quickly should I have to. I look at it like I am still buying AAPL for $188 a share I am just paying it off now. You would love to buy AAPL for that today wouldn't you? I should point out I didn't use margin and buy all at once, that's lunacy.

Without doing it this way I would have half the shares at a average cost of $218
 
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Apple is still living off of the legacy left by Jobs.
That's true of every company's founder. The United States is still living off the legacy left by Washington, Jefferson, Madison, Adams, Hamilton, Franklin, et al.
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Anything is possible when the Fed is what's essentially free money (by driving yields for treasury bills to near zero) to Fortune 500 companies.

This is the worst version of Apple - I'm actually looking forward to its eventual regression - only then can it become what it should be; an operating system company that offers value in its hardware offerings.
And millions of other people like Apple just the way it is today, hence the 1 Trillion in market capitalization added since Steve Jobs picked Tim Cook to run the company. There is only one way to reach a trillion dollar market cap, sell lots and lots of products.
 
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Anything is possible when the Fed is what's essentially free money (by driving yields for treasury bills to near zero) to Fortune 500 companies.

This is the worst version of Apple - I'm actually looking forward to its eventual regression - only then can it become what it should be; an operating system company that offers value in its hardware offerings.
And what have you gained from being so completely wrong? Not every Fortune 500 company has gone up as much as Apple, so this isn’t driven by the Fed.

Sorry you’re so bearish and pessimistic that you’ve sat out on this $1 Trillion valuation creating story.

I hope you’re not this wrong about your other investments, if you have any.
 
Didn't Jobs sell a few million shares of AAPL at somewhere around 25 cents a share (adjusted for splits)?

Or who was it that sold their 10% founders stake for $600?
 
Tim Cook may be in the running for best CEO of all time. Why?

For you haters, Tim Cook has now added $1,000,000,000,000 (1 Trillion dollars) in shareholder value since taking over for Steve Jobs, more than any CEO in history.

This has been absolutely phenomenal to watch come to fruition. Apple's earnings prowess has been disrespected and misunderstood for so long. We are starting to see Apple's real value come through.

Congratulations to Apple and to all the shareholders.

Jobs set him up. Apple coasts mostly on the efforts of a dead genius. For all the money they have, their software quality has never been worse and the Mac has never had a decade of neglect like this.
 
At this rate I might be able to move out of my parents basement in 30 years.
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Jobs set him up. Apple coasts mostly on the efforts of a dead genius. For all the money they have, their software quality has never been worse and the Mac has never had a decade of neglect like this.

‘I agree to a point, Jobs tenure had some bad releases too. He want immune to release pressures that he put on the engineers. But this past year was by far the worst across the board release cycle for Apple. Period.
 
Jobs set him up. Apple coasts mostly on the efforts of a dead genius. For all the money they have, their software quality has never been worse and the Mac has never had a decade of neglect like this.

You sound like my old man lamenting about the decline of many things whether real or imagined. I would love it if you could try an original iPhone that wasn't jailbroken and see how you feel. The software has gotten buggy lately but in part it is due to it's more complex than ever.
 
Imagine the stock price if they had redesigned iMacs and an updated Mac mini. Hopefully soon.
The stock price if they had redesigned iMacs and an updated Mac mini would be little more than it is now. The Mac doesn’t move the needle anymore, even with their newfound willingness to put a modicum of effort into the Mac lineup.
 
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