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Jobs set him up. Apple coasts mostly on the efforts of a dead genius. For all the money they have, their software quality has never been worse and the Mac has never had a decade of neglect like this.
Stop this nonsense. Cook has created $1T. Jobs was a genius, but Cook has made seemingly all the right moves with a little innovation of his own.

You're completely over-simplifying business and ignoring Tim Cook’s incredible stewardship of Apple.

There is no “coasting” your way to $1T in incremental value. Apple sells so much more hardware, more services, and has created the wearables segment. Cook gets credit for a lot of this.
 
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I bought Apple at $5 a share 15 yrs ago and sold a few years later for a nice profit...BUT if i had only held thru the split until today, I’d be a millionaire. Argggghhhh!!! Lol. Oh well.
 
Tim Crook must go! That’s how this works, right?

Anyway the stock will take a nose dive after the 5G iPhone comes out and sell side analysts start panicking about iPhone sales in 2022 or whatever.
The 2022 iPhone must come with 6G and a trifold display or Apple is doomed. Hehe.
/s
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But... but... but if Steve Jobs were alive, Apple would be worth over $2 trillion dollars in market cap by now. Of course, that's how it always works. Tim Cook is always said to be riding on Steve Jobs's coattails because he hasn't created the Apple iBrain.
/s
 
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Stop this nonsense. Cook has created $1T. Jon’s was a genius, but Cook has made seemingly all the right moves with a little innovation of his own.

You're completely over-simplifying business and ignoring Tim Cook’s incredible stewardship of Apple.

There is no “coasting” your way to $1T in incremental value. Apple sells so much more hardware, more services, and has created the wearables segment. Cook gets credit for a lot of this.
In my own opinion, if it were that easy to get to $1T, Apple would be lost in the dust as "coasting would be the way to go". For at least today, Apple is ahead of Microsoft by 100B.
 
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No one said it is. Jobs was a genius, but Cook is COMPLETELY under-appreciated. That's the point.

Jobs brought Apple to roughly $300B, not $500B just FYI.
I have been very critical of Cook but you are correct. What he has done IS impressive. I still don't care for certain things he does but numbers-wise he's done good
 
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Stop this nonsense. Cook has created $1T. Jon’s was a genius, but Cook has made seemingly all the right moves with a little innovation of his own.

You're completely over-simplifying business and ignoring Tim Cook’s incredible stewardship of Apple.

There is no “coasting” your way to $1T in incremental value. Apple sells so much more hardware, more services, and has created the wearables segment. Cook gets credit for a lot of this.

In 2017 and 2018, I actually thought Tim Cook and Apple were coasting and there really wasn't anything in the pipeline. I was proven wrong. The AppleWatch and the AirPods have been quite successful and I expect the new Mac Pro, which I consider the pinnacle of desktop computer engineering, will also be very successful for content production in the entertainment industry. Maybe things just take time to come to fruition but I believe Apple is doing the things that are necessary to build good products. Apple's overall value is really something I didn't expect, even as a shareholder. Maybe another CEO could have done better or maybe worse, but I think Tim Cook has done a decent job as Apple's CEO. I have no complaints.
 
No one said it is. Jobs was a genius, but Cook is COMPLETELY under-appreciated. That's the point.

Jobs brought Apple to roughly $300B, not $500B just FYI.
I have been very critical of Cook but you are correct. What he has done IS impressive. I still don't care for certain things he does but numbers-wise he's done good
 
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I still see plenty of room for growth. $375 is very possible in the next 18 months depending on how they do with services and wearables.
 
No one said it is. Jobs was a genius, but Cook is COMPLETELY under-appreciated. That's the point.

Jobs brought Apple to roughly $300B, not $500B just FYI.
What everyone else forgets is that Cook was Jobs' left hand man way back in 98. Ive was crucial to breakthrough design but without Cook's supply chain expertise, iPad would've started at $1,000 and not $500.
 
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I still see plenty of room for growth. $375 is very possible in the next 18 months depending on how they do with services and wearables.

$600 once what they are doing in healthcare gets baked in.
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Hey everyone let’s ride Tim apples nutz because he made another ton of dough for himself.

I am sorry he didn't make you money.
 
Timmy and the golden spreadsheet! Let's hope this extra money means they can put some value back into their products like the Jobs days. I miss the extra mile they used to go regarding details.
 
Without doing it this way I would have half the shares at a average cost of $218

As Warren Buffet famously said about leveraging through margin debt, "Only when the tide goes out do you discover who's been swimming naked." There are more sophisticated and less risky ways to leverage. For instance, if I wanted to 2x leverage on AAPL, I would look into buying deep in the money LEAPS with the farthest out possible expiration date. I can buy those with cash and not have to worry risking money that I don't have (aka margin). Plus I don't have to pay those exorbitant margin interest rates.
 
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surely the board are going to fire Cook as CEO? The Mac Pro didn’t have a 17.5 TB hard drive as standard so he’s due a good sacking.
 
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What everyone else forgets is that Cook was Jobs' left hand man way back in 98. Ive was crucial to breakthrough design but without Cook's supply chain expertise, iPad would've started at $1,000 and not $500.
Exactly. Cook is the best supply chain executive in the world.
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I bought the original $20,000 here and there and had a cost average of $218. The rest I bought on margins getting my cost average down around 180-ish. With out leverage I would have had less than half the shares with a much higher cost average. If I paid the leverage off now The half I have paid for would be pretty much for free.

I don't understand what you mean by forced stop loss. You must be willing to pay the margins. I treated my margins like a mortgage and add money. If you don't keep adding money you should sell sooner than I am doing now. It is a good way to swoop up stocks if you are pretty certain they are trading low. As long as you have the money to add quickly to defend or are selling as a simple trade.
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I use it only temporarily and stop buying more until I have it under control. Right now the entire market could dip 40% in a single day and it wouldn't matter. When the market is high like it is now I take the opportunity to pay for the stocks I am renting. By doing it that way I also save the 3.9% for the margin loans so it is an easy investment to keep doing and I feel satisfied that I am at least getting more paying the margin than I would on a dividend or bond or whatever.

I appreciate the advice but for $20,000 of my own money, I now control around $65,000 of AAPL and owe around $10,000 on the balance. Since the margin rate is 3.9% I am paying around 2% to hold the entire lot.

Figures are an example but it is something like that am I missing something about how to use margins?
Everything, including leverage, works when stocks go up...particularly fast like Apple.

I have a lot of trading experience and there will be dark days where margin can literally end your financial career. I highly advise against using it because it’s like drugs. It’s almost worse that you had a good experience with it.
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I have been very critical of Cook but you are correct. What he has done IS impressive. I still don't care for certain things he does but numbers-wise he's done good
Im fine with being critical, but it needs to be with respect and recognition for what he’s accomplished. It’s freaking impressive.

Not the nonsense like he sucks because of the butterfly keyboard.
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In 2017 and 2018, I actually thought Tim Cook and Apple were coasting and there really wasn't anything in the pipeline. I was proven wrong. The AppleWatch and the AirPods have been quite successful and I expect the new Mac Pro, which I consider the pinnacle of desktop computer engineering, will also be very successful for content production in the entertainment industry. Maybe things just take time to come to fruition but I believe Apple is doing the things that are necessary to build good products. Apple's overall value is really something I didn't expect, even as a shareholder. Maybe another CEO could have done better or maybe worse, but I think Tim Cook has done a decent job as Apple's CEO. I have no complaints.
It’s better than decent. Look at the 10 year chart. Few companies have done better and its more impressive due to Apple’s size. Moving the needle is hard.

Recall the launch of the iPhone...people were skeptical just as they were with AirPods and Watch. These things take time to build...when they do, they are a force.

Apple was quietly Building their wearables and services businesses, both of which have forced the market to respect their earnings more. You’re seeing what I’ve been saying for years come to fruition.

The buyback has also really started to make a difference.
 
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Markets are experiencing a good amount of irrational exuberance.

Hard part (most say impossible) is figuring out when the exuberance ends.

They aren't called business cycles for no reason.
Well said. Impossible to time the market. And difficult to swallow buying a stock at $300 when it was just $142 about a year ago. Difficult because my back hurts from kicking myself.
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Absolutely amazing. Buffet made another great call.
Yes, but even he didn’t buy any when it went down to $142 a year ago. Granted, he already had over 40M shares...

Even smart investors get spooked. Didn’t Icahn get out of this stock around $100?
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Hahaha my arrogant Uncle called me reckless for not selling in 2007. I should send him this article.
My Edward Jones advisor in early 2007 said the excitement over the iPhone was priced into the stock price at the time ($90, pre split). Thankfully, I didn’t listen to him.

It is impossible to predict. Nobody should beat themselves up over missing a big opportunity — they will come along again if you’re patient, and have the right mindset.
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I think you listen to me sometimes and I would advise against using leverage, particularly since you're not a professional trader. Things seem easy when the market is with you. Beware of leverage. It will destroy you.
Great advice. I never have, but have ran it through in my head, especially when stocks are depressed.

Relations with China could still turn negative. I don’t think we’re done with that. China will not capitulate without a fight.
 
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To be fair, to all of the posters giving credit to Cook, the stock market has been extremely bullish in recent years since Trump was elected. His demeanor gives retail and institutional investors the confidence to let their capital loose. Of course the rally doesn't last forever, possible correction/crash coming within a couple years or so, which is why some investors are hoarding cash, though nobody can really time these things well.

Apple has been performing well but so has everybody else that kept a good balance sheet.

These record setting stock rallies are attributed to high consumer/investor confidence in lower taxation and deregulation and a relentlessly bullish president, which is always good for business.
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Stop this nonsense. Cook has created $1T. Jobs was a genius, but Cook has made seemingly all the right moves with a little innovation of his own.

You're completely over-simplifying business and ignoring Tim Cook’s incredible stewardship of Apple.

There is no “coasting” your way to $1T in incremental value. Apple sells so much more hardware, more services, and has created the wearables segment. Cook gets credit for a lot of this.

I agree with this, there is way too much hate here for something so miniscule.

People are carrying over their frustrations over product offerings to something as simple as corporate job performance.

Another poster also made a remark that Cook did not have any successful products. Weren't Apple watch and airpods launched under Cook? both highly successful products.

Cook did a great job diversifying revenue channels away from the iPhone. Although Im not particularly impressed with Apple's hardware offerings, there is no doubt they've built a world class eco system that has the potential of monopolizing the space on merits alone. Apple universe is pretty awesome and thats the main selling point.
 
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It doesn't change a fact that Apple Product is less impressive and more expensive in order to make the profit higher so the stock price can go higher. The truth is that Tim Cook cares about stock prices and shareholders more than developing a revolutionary product.
 
Tim Cook may be in the running for best CEO of all time. Why?

For you haters, Tim Cook has now added $1,000,000,000,000 (1 Trillion dollars) in shareholder value since taking over for Steve Jobs, more than any CEO in history.

This has been absolutely phenomenal to watch come to fruition. Apple's earnings prowess has been disrespected and misunderstood for so long. We are starting to see Apple's real value come through.

Congratulations to Apple and to all the shareholders.
Good for him but ... as a customer, who exactly cares?
Don’t get me wrong, I’m a very happy Apple user since 1990, but I really can’t understand why we should be happy about stocks value.
Actually Tim Cook, being a great CEO, is putting margins over customers, with choices like 64 Gb iPhone and 128 Gb SSD on $1500 MacBook Pro ... Are you happy ?
 
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