The iphone was the single most disruptive piece of technology ever created.
Under Apple Cook has released the apple watch, airpods and apple music pretty much. Not worth 1 Trillion
Even then, there has been so much bad advice from armchair analysts who thought they knew better. Every time I see someone here suggest that Apple "needs" to do something like buy Netflix, or make a round smartwatch, or some other crappy piece of advice, I can't help but roll my eyes.
Remember when people claimed that Apple needed to make a budget iPhone? Or that Apple was doomed due to slowing smartphone sales?
A less experienced CEO might have gone with "conventional wisdom" and lowered iPhone prices to improve demand. Or go on a reckless tech buying spree just because someone here thinks that doing business is like a game of monopoly where you have to own all the properties.
Instead, what Apple did under Tim Cook's direction was to raise prices to account for consumers holding on to their phones longer. At the same time, you have initiatives such as the upgrade and trade-in programmes which not only make purchasing new iPhones more affordable for consumers, but also provided 2nd-hand iPhones that Apple could then go on to refurbish and resell in the grey market.
The iPhone XR has been Apple's best selling iPhone to date, despite its much-maligned specs. I feel this shows Apple's expertise in knowing how to make the right compromises to make a smartphone that still offers its users a great experience while remaining affordable.
At the same time, Apple has gone from simply selling iPhones to selling to people with iPhones. As mentioned in another thread, I mentioned that Apple has aggregated the best customers. This gives them a user base that has both the ability and the propensity to spend on costly accessories such as the Apple Watch and AirPods, as well as services and apps while at the same time paving the way for other wearables such as the Apple glasses.
This is the value an astute CEO like Tim Cook brings. He may not have been a product person per se, but his business savvy has enabled him to steer Apple on the right track, while still having the discipline and courage to say "no" to a thousand other distractions (which I define here as moves the critics claimed Apple needed to make, but turned out to not be the right bets moving forward, such as acquiring Netflix) which would potentially have brought more harm to Apple.
Apple doesn't just run on autopilot. Steve Jobs provided the "what", Tim Cook has provided the "how", and Apple has been better off for it.
We are still here. People who want Cook fired are people who care about the quality of the product and what Apple stands for as a tech company that makes technology that makes everyday life easier for the common consumer. If it was about just money, Cook just can sell drugs in the blackmarket. There, they made a lot of money. Now they are just another "Dell". The other reason Cook seems succeeding is because the competition is even worse than Apple. You either use the Apple product, or sell your soul to Google.
Then I think you all need to come round to the realisation that there is a lot more to what makes a successful company than a great product alone (or in the very least, your definition of what a great product entails). Yes, one can argue that Tim Cook was handed success on a golden platter, but given how quickly tech improves, this isn't like inheriting a couple of houses from your parents and just living off the rent money forever. You actually have to work to maintain that lead.
And maybe you don't care that Apple would have been a lot less successful had it simply continued to provide Macs to a small and vocal user base while ignoring every other growth opportunity in the market. That's your prerogative, but also understand why someone running Apple would have other more pressing priorities than providing a xMac to a shrinking demographic, or continue to sell routers and external monitors.
At the end of the day, Apple is what it is today despite not having done like 99% of what the critics claimed it had to do in order to survive. Or perhaps, precisely because it hasn't listened to the critics.