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Apple's online store is down ahead of new MacBook Air pre-orders, which are set to begin on Friday at 5:00 a.m. Pacific Time in the United States.

apple-store-down.jpg

The new MacBook Air has been redesigned with a slightly larger 13.6-inch display, a camera notch, a flat-edged chassis, and new Starlight and Midnight color options.

The notebook features MagSafe charging, an upgraded 1080p camera, two Thunderbolt 3 ports, a 3.5mm headphone jack with support for high-impedance headphones, four speakers, and more.

According to Apple, the M2 chip has up to an 18% faster CPU, up to a 35% faster GPU, and up to a 40% faster Neural Engine compared to the M1 chip.

Thanks to the M2 chip, the MacBook Air can also be configured with up to 24GB of unified memory, which is 8GB more than the M1 chip supports. The notebook is available with up to a 2TB SSD.

Pricing for the new MacBook Air starts at $1,199 in the United States, and deliveries to customers and in-store availability will begin on Friday, July 15. The previous-generation MacBook Air with the M1 chip remains available for $999.

Article Link: Apple Store Down Ahead of M2 MacBook Air Pre-Orders
 

Nicole1980

macrumors 6502a
Mar 19, 2010
586
1,131
When apple would shut down the online store in the past to 'update' it, I would say its stupid - since sites like ESPN are making updates all day long without shutting down the site.
People here would claim its to "create anticipation".

Well obviously there's no secret or suspense to be had here, so that "create anticipation" argument is clearly wrong. It was a dumb argument anyway imo.

So it begs the question for real now: why in the hell does apple need to shut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!
 
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ct2k7

macrumors G3
Aug 29, 2008
8,221
3,163
London
When apple would shut down the online store in the past to 'update' it, I would say its stupid - since sites like ESPN are making updates all day long without shutting down the site.
People here would claim its to "create anticipation".

Well obviously there's no secret or suspense to be had here, so that "create anticipation" argument is clearly wrong. It was a sumb argument anyway imo.

So it begs the question for real now: why in the hell does apple need to shut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!
Upgrading loads of tomcat and Java apps just to support it?
 

ProfessionalFan

macrumors 68030
Sep 29, 2016
2,882
6,504
When apple would shut down the online store in the past to 'update' it, I would say its stupid - since sites like ESPN are making updates all day long without shutting down the site.
People here would claim its to "create anticipation".

Well obviously there's no secret or suspense to be had here, so that "create anticipation" argument is clearly wrong. It was a sumb argument anyway imo.

So it begs the question for real now: why in the hell does apple need to ahut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!
I was in that camp of "anticipation" or "hype" but yeah, I am not anymore.

What finally convinced me was the other day when they shut the store down to add the $50 gift card for AppleTV purchases. There was no reason for hype there. This told me it is a technical limitation. And if so, they really need to just build the online store from the ground up.
 

BvizioN

macrumors 603
Mar 16, 2012
5,593
4,379
Manchester, UK
They shut down the entire online Store for a single product? Any other reason apart from excitement and hype build up?
 

44267547

Cancelled
Jul 12, 2016
37,643
42,509
I know I don't need it but that Midnight one is calling me especially with the gift card promo going on. Must resist.
I’m thinkin’ of just trading in my gold MacBook Air and getting this over with for the Midnight M2. There’s just no comparison, like you said, the Promo + the trade value makes this a pretty easy decision.
 
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ProfessionalFan

macrumors 68030
Sep 29, 2016
2,882
6,504
I’m thinkin’ of just trading in my gold MacBook Air and getting this over with for the Midnight M2. There’s just no comparison, like you said, the Promo + the trade value makes this a pretty easy decision.
Enjoy that sweet new Midnight M2, I hope you get one from the first batch.
 

zilchfox

macrumors regular
Jun 30, 2015
112
281
Atlanta, GA
When apple would shut down the online store in the past to 'update' it, I would say its stupid - since sites like ESPN are making updates all day long without shutting down the site.
People here would claim its to "create anticipation".

Well obviously there's no secret or suspense to be had here, so that "create anticipation" argument is clearly wrong. It was a sumb argument anyway imo.

So it begs the question for real now: why in the hell does apple need to shut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!
Testing purposes, etc.

A lot of other websites just use the same web templates for all products, so for them it’s as simple as adding a few lines of info to a SKU database. Apple’s website on the other hand appears to be more curated per product on each page. Then they probably want to test the live version to make sure there are no bugs before unveiling it to the public.

Also, why are you so mad? It’s down for a few hours, you’ll live.
 

ct2k7

macrumors G3
Aug 29, 2008
8,221
3,163
London
Testing purposes, etc.

A lot of other websites just use the same web templates for all products, so for them it’s as simple as adding a few lines of info to a SKU database. Apple’s website on the other hand appears to be more curated per product on each page. Then they probably want to test the live version to make sure there are no bugs before unveiling it to the public.

Also, why are you so mad? It’s down for a few hours, you’ll live.
Testing should be done before a production deployment
 
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willyx

macrumors regular
Apr 25, 2014
133
582
No dual monitor support, 8GB RAM in the base model, insane RAM and SSD upgrade prices, no bootcamp = no buy
 

SamRyouji

macrumors regular
Jun 1, 2016
175
682
Get 'em while it's hot boys~
Can't wait to hear what imprpves from M1 out of this M2 Air and compared it to M2 MBP. Personally I will stick to my M1 MBA for until M5/M6.
 

solarmon

macrumors regular
Mar 12, 2015
230
258
I’m thinkin’ of just trading in my gold MacBook Air and getting this over with for the Midnight M2. There’s just no comparison, like you said, the Promo + the trade value makes this a pretty easy decision.
What promo? Please share this info.
 

Nicole1980

macrumors 6502a
Mar 19, 2010
586
1,131
Testing purposes, etc.

A lot of other websites just use the same web templates for all products, so for them it’s as simple as adding a few lines of info to a SKU database. Apple’s website on the other hand appears to be more curated per product on each page. Then they probably want to test the live version to make sure there are no bugs before unveiling it to the public.

Also, why are you so mad? It’s down for a few hours, you’ll live.
Its so 1990's. Kinda inexcusable for the most recognized tech company in the world - dont you think?
 

Statcoder

macrumors newbie
Dec 8, 2013
24
26
I wonder how long they will be doing the worldwide simultaneous preorder date. One of these days, for example, they might open pre-pre-orders only for buyers who have an Apple Card.
 
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