Apple Store Down Ahead of M2 MacBook Air Pre-Orders

[dustin_]

Midnight 8/256 Aug 2-9

 

[ascender]

16GB/512GB went from 15th July to 1st August by the time I got it in to my bag and through checkout!

 

[bigcat]

Aug 2 - 9 for Midnight 8 cpu 10 gpu, 24gb ram, 512 gb ssd

 

[BP9906]

Aug 8-15th. Stock was definitely lower since dates were slipping fast.

 

[KPOM]

August 9 for a midnight.

July 20-22 for other colors.

 

[bearda]

What did you order? I did midnight, 1 TB, 16 GB. 2-3 weeks to ship, Aug 2-9, submitted my order almost immediately.

If you increased the RAM Aug 2nd is the soonest it can come. The only ones that ship next week are the baseline models. BTO takes longer.

 

[apocalyarts]

As soon as you selected ANY RAM Upgrade the delivery dates slipped from July 15th to August 1st-8th here in Germany

 

[lordDavidson]

As soon as you selected ANY RAM Upgrade the delivery dates slipped from July 15th to August 1st-8th here in Germany

Same here in UK. Midnight 24GB/1TB on order for 1-8 August delivery.

 

[6787872]

Upgrading loads of tomcat and Java apps just to support it?

you must not be very technically inclined. it's 2022, you don't need to take entire sites down to update them anymore.

 

[6787872]

Testing purposes, etc.

A lot of other websites just use the same web templates for all products, so for them it’s as simple as adding a few lines of info to a SKU database. Apple’s website on the other hand appears to be more curated per product on each page. Then they probably want to test the live version to make sure there are no bugs before unveiling it to the public.

Also, why are you so mad? It’s down for a few hours, you’ll live.

ah yes, the 'test it in production' approach. must explain all the bugs in apple software over the past few years.

 

[solarmon]

Midnight 24/1 TB/Aug. 2-9

 

[EedyBeedyBeeps]

Starlight 24GB/1TB Jul 26-Aug 2 (western US)

 

[MajorFubar]

Get 'em while it's hot boys~
Can't wait to hear what imprpves from M1 out of this M2 Air and compared it to M2 MBP. Personally I will stick to my M1 MBA for until M5/M6.

Sensible words. I might consider upgrading my MBP in let's say two years when the M3 appears. May be even more than two years because we can make an educated guess that we have M2 Pro, Max and Ultra chips coming, and then whatever they're going to fit to the Mac Pro, probably before M3.

Until then it doesn't make financial sense to upgrade from an M1 MBA unless there's something particularly specific about the redesign that will improve your life.

 

[ApplePhy]

i think the apple store app is the way to go. I purchased 5:10 and got a 7/15/22 delivery date (midnight m2 base); when i looked on the website right when ordering was live, it said 8/2-8/9.

but i don't see the gift card on my order? thoughts?

 

[holyrita]

i think the apple store app is the way to go. I purchased 5:10 and got a 7/15/22 delivery date (midnight m2 base); when i looked on the website right when ordering was live, it said 8/2-8/9.

but i don't see the gift card on my order? thoughts?

Apple Store app doesn't have the education store, you won't get it

 

[ct2k7]

you must not be very technically inclined. it's 2022, you don't need to take entire sites down to update them anymore.

I don’t think you understand how the Apple Store services work. Would explain what you said.

And yes, I am technically inclined.

 

[calstanford]

24 GB, 2 TB, 67W charger Midnight ordered in Hong Kong - delivery 26 Jul - 02 Aug. Ordered an extra midnight magsafe cable as well.

 

[kasei]

Midnight 24/1 TB/Aug. 2-9

 

[ILoveCalvinCool]

When apple would shut down the online store in the past to 'update' it, I would say its stupid - since sites like ESPN are making updates all day long without shutting down the site.

So it begs the question for real now: why in the hell does apple need to shut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!

Unlike ESPN, any update to the Apple store unleashes the equivalent of a DDoS attack on the site (look at all of us in here posting about it, and we're just the tip of the spear). This is why they take the site offline first.

 

[ILoveCalvinCool]

Testing should be done before a production deployment

Testing is also done after production deployments, but before the site/application goes live. This is standard.

 

[webkit]

So it begs the question for real now: why in the hell does apple need to shut down their site for little updates when every news site in the world - (amazon, kroger (you name it) - does not?!?!

They do it to in part to generate (more) free publicity e.g., articles on MacRumors, 9to5Mac, etc. Every time the Apple Store is down for something like this, one or more Apple or tech blog sites will be on it and it becomes a "news" story.

 

[ProfessionalFan]

Unlike ESPN, any update to the Apple store unleashes the equivalent of a DDoS attack on the site (look at all of us in here posting about it, and we're just the tip of the spear). This is why they take the site offline first.

Pretty sure Apple could have the infrastructure needed to handle that kind of traffic if they wanted to, really doubt that is the reason.

If anything, shutting it down causes even more traffic because a lot of people just smash F5 or set up an auto refresh tab.

 

[svish]

Hopefully all those who were waiting were able to place orders without any hassle.

 

[Nicole1980]

It's obviously a way to build hype. Do you think that one of the most advanced technology companies in the world can't make a web page live immediately? That they don't test extensively on test servers before going live?

This is marketing.

Doesn't that explanation make more sense to you?

No. Read my first post! There is no 'anticipation' here. We know what the product is, what it looks like, and how much its going to cost. What 'anticipation' do you think this is creating?!?

 

[Nicole1980]

They likely get at least $5-10M(?) worth of "free advertisement" in the media every time they do it and they likely also sell a few thousand extra units on launch day because of it.

Free money is free money

Who besides macrumors even mentions the site goes down?