Apple Store Down Ahead of WWDC Today: New Macs and More Expected

[MacRumors]

Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a 15-inch MacBook Air and potentially updated Mac Studio models.

Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching.

The new 15-inch MacBook Air is rumored to use the M2 chip, while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips.

This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip.

Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.

Article Link: Apple Store Down Ahead of WWDC Today: New Macs and More Expected

 

[MayaUser]

Probably 15" Macbook Air starting from $1499, Mac Studio M2 Max starting from $1999

 

[Schizoid]

Sit back and enjoy it people, highly-paid executives stumbling around with goggles on… it’s going to be pure comedy gold.

 

[retta283]

Hopefully today will see an M2 iMac as well, would not be a good sign to see it languish any longer without an update. Not that the M1 is necessarily bad, but it would be nice to not have to wait potentially 3 years between updates like back in the Intel days.

I also wonder if they sneak an M2 iPad Air in there, but probably not quite yet. Maybe M1 MacBook Air gets axed/updated as well.

 

[dantracht]

So it begins!

 

[entropys]

Wow over five hours away!

 

[svish]

Looking forward to seeing the new 15" Air. Hopefully in a new colour too.

 

[michaelsviews]

It'd be a hoot to see the online ordering system live displaying all the orders being placed.
I dare say the stores will have the latest and greatest by week's end. But then again its usually 2 weeks from the announcement.

 

[newyorksole]

Sit back and enjoy it people, highly-paid executives stumbling around with goggles on… it’s going to be pure comedy gold.

the first thing you think of is how funny it will be seeing execs “stumbling around”? and not the fact that we will finally see the device/tech itself? damn.

doesn’t even sound funny tbh lol.

 

[Infodataset]

Cant wait for vr avatar. Especially tim cook.

 

[omenatarhuri]

Wow, they are early with the closure? Who knows if this is usual, so many hours before?

 

[GuilleA]

I'm so excited for a $5,000 device that lets me see stuff flying around. /s

 

[dantracht]

Wow, they are early with the closure? Who knows if this is usual, so many hours before?

It’s normal. For Apple.

 

[Etc_]

Sit back and enjoy it people, highly-paid executives stumbling around with goggles on… it’s going to be pure comedy gold.

Unfortunately, not going to happen. It will be a pre-recorded high polished and edited video. I think we will never see a live presentation of new things from Apple ever again. I mean why would they want to show possible software bugs or other unplanned things live on stage when you can simulate perfection in post-production (looking at you preview of stage manager on iPad).

 

[tomtad]

It’s normal. For Apple.

I’m curious how much Apple loses closing their online store

 

[dantracht]

I’m curious how much Apple loses closing their online store

What they gain in hype is worth far more.

 

[Populus]

Please Apple give us a new 12” MacBook again 🤞🏻

 

[rpmurray]

I've always thought that it makes Apple look incompetent to have to bring down the whole store to update it. Can't imagine why they can't have everything set up beforehand and then switch on the various new products as they are being announced on stage.

 

[ohbrilliance]

I’m curious how much Apple loses closing their online store

They'd lose nothing. Just like your lawnmower shop doesn't lose a sale at 3AM on Sunday night.

 

[CarAnalogy]

Sit back and enjoy it people, highly-paid executives stumbling around with goggles on… it’s going to be pure comedy gold.

Considering a major design point is said to be augmented reality, I should hope they would be at least as nimble as with the headset off.

 

[bilibug]

I've always thought that it makes Apple look incompetent to have to bring down the whole store to update it. Can't imagine why they can't have everything set up beforehand and then switch on the various new products as they are being announced on stage.

Of course they already have the new pages set up, ready to go. Bringing the site down for a new unveiling is part of the hype.

 

[PBG4 Dude]

They'd lose nothing. Just like your lawnmower shop doesn't lose a sale at 3AM on Sunday night.

Except the Apple Store is closed worldwide and it isn’t 3AM everywhere.

 

[Billy_Bob]

With Dell's recent release of a 6K monitor for $3,200, I'm hoping Apple will drop the price of its 6K monitor to $3,999 with stand, and add an 8K monitor as its new out-of-reach super-pricey monitor option for $6,000+

 

[TwoH]

Touchscreen iMac when??

 

[AppleUser2]

Except the Apple Store is closed worldwide and it isn’t 3AM everywhere.

Only America exists….😂