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Apple Store Down Ahead of WWDC Today: New Macs and More Expected
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So is the base 15" Air gonna be 8GB/256GB? Because if it starts at like $1500 I'm not sure it's worth it in this day and age with those specs. My current Air is 16GB/512GB so that's like the floor for me in an upgrade and depending on the price it might be a better proposition to seek out a 14" MBP if the right deal can be had. I thought when the M2 Airs came out I'd jump on the Midnight one right away but I couldn't justify it... it just wasn't enough of an upgrade but the 15" could certainly peak my interest if the numbers are right.
Closing the Apple Store is marketing. Imagine Amazon shutting down every time they add a new dog toy. I
I'm ready to drop an obscene amount of money on a fully loaded Mac Studio. Let's go!
TheYayAreaLiving 🎗️
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I was wondering when the Apple Retail store will go down. Coming in hot ordering that 15” MacBook Air - Midnight. Let’s go!!! 🔥 🔥
The same idea applies regardless of the hour. If you're going to buy your Mac or iDevice, you'll either buy it elsewhere (still an Apple sale) or when the store reopens. I can't see these 'lost' sales going to Dell or the like.
2026, but the first touch screen Macs will be dual screen laptops. i.e. no physical keyboard or touchpad.
And you'll be doing that later today on one of the exact same current models 'cos nothing is changing
…or you could just go to an airport observation lounge…
Well... yeah... I have a healthy skepticism whether VR/AR/XR as a serious business/productivity tool is a viable idea until someone invents the sort of semi-permanent wear "smart contact lenses" that we've seen in Sci Fi.
Maybe Apple will knock it out of the park, but it looks like they've just got a refinement of existing technology that has reduced what you have to strap to your head from the size of a scuba mask to a (large) pair of swimming goggles. Still doesn't sound like something people will happily wear for 8 hours a day for the sake of seeing video conference avatars sitting around a virtual table rather than on a screen... There's also going to be an "uncanny valley" effect - i.e. the closer you get to realistic, the more distracting any slight flaw becomes.
You have to consider the number of people who would rather poke small pieces of plastic into their eyes or have their corneas zapped with a laser than wear a pair of regular spectacles.
Its a bit like the repeated failure of 3D movies/TV to take off - it makes for a very impressive quick demo, but doesn't add enough practical value in the long run to make it worth the extra hassle and migraines.
I'm sure the demo will be mind-blowing for the lucky hands-on participants, though (although we'll have to take their word for it as we laugh at them cavorting around like mime artists).
Still, I look forward to Apple proving me wrong - but I fear it could be the Apple Newton of the 2020s (i.e. in 20 years time people will be looking back and using words like "ahead of its time").
After seeing Zuck at it for the Quest 3 launch last week, hopefully somebody at Apple reacted with a "you know what, we better not have the execs demo it after all, we'll hire a bunch of actors who look like normal folks".
We’ve been seeing patents and rumors for this device for ten years, and now we can count the hours left until its reveal on one hand.
Less than they gain from the publicity surrounding the launch plus the benefit of reducing the chance of cockups, confusion and leaks - or they'd find another way.
I think the way Apple handles these massive, international, incredibly high media-profile launches makes them look very competent if you stop and think about the complexities involved. I can't think of any other example where a big brand announces new products globally and either has them available the same day or - at least - up for pre-order within a few days, and certainly not with the same level of public and media attention (and without their servers going into total meltdown for several days).
You're talking multiple time-zones - from Australia to Europe - and a large chain of physical stores (only the flagship stores might have stock, but the rest have to brief their staff to ask questions and take orders preferably at the last minute to avoid leaks). Plus a huge risk of cockups, leaks and bad publicity if any regional online store has a glitch. This is Apple, - if the New Zealand app store accidentally gets updated 18 hours before the launch there will be a massive media circus, or if the Belgian store lists a new model at €120 instead of €1200 they'll have 2000 orders from barrack-room lawyers convinced that Apple is obliged to honour that price. So it's really belt-and-braces time and while there are plenty of ways of making live updates to websites, if the stakes are high and you really don't want to be at home to Mr Cockup, taking them down, having plenty of time to update and test them and turning them back on at H-hour can't be beat.
I'm sure the drama element plays a significant role, too.
Yep that's right! And I'll be gifting my fully loaded 16" M1 Max MBP to a lucky friend. Can't wait!And you'll be doing that later today on one of the exact same current models 'cos nothing is changing
Yah, it’s not like anyone specifically looking for Apple products are going to buy a non-Apple product rather than…
1. Wait… because it could be that what they want may be available in a new iteration soon, or
2. Or, order that Apple product from another store that sells Apple products.
I think the only lost sale would be someone that’s made up their mind to buy some other non-Apple product, but tells themselves “IF the Apple Store is up, then… well, then I’m switching to Apple”.
They really, really, really, really, really need to announce a larger iMac.
