Taking it down twice to feed the 'hype'
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It will only works when you've got really something to show. This is a no-show.
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Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time
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I've always wondered this as well... It's not like we're in the 90's anymore.
We are here talking about it...... so while we might not live in the 90's anymore the 90's marketing tecnique is still working
It's funny but that used to be necessary when the whole site was powered by web objects.
But they revamped the whole site a couple of years ago and the back end is all modern normal web tech.
So releasing anything shouldn't take more than a few seconds.
So any hold ups seem purely marketing based.
I bet their testing to see how much buzz it can create. Its like creating a virtual press conference for a new product just by putting up that message.
And anyone hoping for refreshed Mac product line, kaby lake processors and updated desktops? Crickets..... and the noise of gentle wind blowing.
But hey, it's nice the iPads and IOS devices got an update. Does it have something to do with the fact that Apple gets income from all the apps and sales via apps on iOS devices.... but not so much Mac?
But hey, it's nice the iPads and IOS devices got an update. Does it have something to do with the fact that Apple gets income from all the apps and sales via apps on iOS devices.... but not so much Mac?
It used to be marketing hype to arouse the faithful to empty their wallets.
Now it's just an object of derision and laughter.
A red phone and a heavier, thicker tablet.
Maybe they should have taken it down for six days.
There are no buy recommendations in the buyer's guide.
Look, a roadmap.
Apple is the only company I know of that takes down the whole store to update products. How 1990's. And then 6 hours, guess they are still using stone tablets for part of the back end. Now some of you will say, its for dramatic effect. I agree, but I don't think the effect is positive, no matter what planet Apple thinks they are on.
The shutting down of the website is likely more to do about marketing and promotion then technical.
We here at Mac rumours are in the know about new product launches. There are millions who will stumble upon Apple's website and are intrigued.
A bit of old school drama and building anticipation...since no one lines up outside stores anymore...do they?
We here at Mac rumours are in the know about new product launches. There are millions who will stumble upon Apple's website and are intrigued.
A bit of old school drama and building anticipation...since no one lines up outside stores anymore...do they?
So what does everyone think about how constrained the new iPad supply will be?
I don't want to just order blindly; I'd like to go into the store and see one in person before I do. Are they likely to have shortages like with iPhones?
I don't want to just order blindly; I'd like to go into the store and see one in person before I do. Are they likely to have shortages like with iPhones?
Apple is a show off company. They are mediocre at best, they haven't done anything new, they lack of a brain and they are show offs.
Either they are trying to add hype, which is sad, or they actually have to take the site down for maintenance to change the inventory, which is even worse.
Hey, now. Unboxing videos -- well done ones and short ones at least -- can be useful. I've resorted to them many times because many companies are silent or ambiguous on their product's web pages as to what is included in the box.
Taking a web site down for hours like this is not only silly it costs sales of other products. I understand when it's done before an Apple Special Event. But this, not so much. Apple already had the "buy" buttons set up days ago.
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You have an idea how procurement works in larger companies and organizations?
It is usually not the discretionary decision of a single individual to plan their activities around the idiosyncrasies of Apple doing its business. There may also be other activities at hand that now will be pushed back to make room for another try if their store will be up.
Especially when Apple announced on Tuesday that one should be able to order their new products on the 24th - which clearly is not possible now!
