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Apple Store Goes Down Ahead of Expected iPod Refresh

It appears that they brought the 32GB option back as there are 16GB ($199), 32GB ($249), 64GB ($299), and 128GB ($399) options. It also got the A8 chip as well.
 
I'd like to use it first before I buy, wonder what the ETA is for other stores to carry such as best buy etc. Apple Store is about 30 mins away from me
 
that blue one is sweet.. if they do it to the iphone, i'll buy it. ;)

(not meaning i'll buy a new phone just because it's blue.. i get new phones in dec/jan of the s models and if there's a blue one available, i'd choose it)
 
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Traverse said:
How do you know it won't be? The pictures in iTunes only show new colors on the exterior. We have no idea what improvements they'll bring on the inside. Even if it's just a price drop...it's something.
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Nope, no iPod 6 series Nano. I'm pissed (but I ain't stressed).
 
Might pick up a iPod touch. The 5.5" screen size on my 6 Plus is a tad too large to handle while working out.

I'd go shuffle or nano if I could sync my apple music music to it....
 
Gaspode67 said:
BUT (and it's a big but) When a new product is launched like the Watch, they manage to keep the old website running fine all the way up to the announcement, and it switches seamlessly to the new site with new landing page, layout, subsections for new product etc. No need for it to be "taken down for 5 hours" prior to the event. It's marketing pure & simple.
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Except in your example, IIRC, there was no change to the store, just to the site. Prior to preorders the store was down.
 
jclardy said:
That would make sense if new products weren't added to Amazon live all the time (Even front page items like new Kindle's appear instantly), and store.apple.com gets a much smaller amount of traffic relative to Amazon.
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But again that scenario may already exist in their site framework, so it's a matter of adding the products and content to their content management system. Apple may do more than that, effectively a mini redesign. The point is, we don't know, and I believe it's not just marketing. That's a waste of time and money especially considering they actually lose money for every minute the store is down.

I still believe there is more going on technically than we know about, or as @theluggage suggested it might be logistical as well (reference).
 
Euge said:
Except in your example, IIRC, there was no change to the store, just to the site. Prior to preorders the store was down.
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My point is that they are able to do it with the main site. The only reason they do it with the Store sub-site is to build an expectation. It's all part & parcel of their marketing speciality. Build a desire in the potential customers by making them wait. The potential customers will slowly work themselves up into a state with the "when can I actually *order* this product?". "Let me order it, PLEASE let me order it!!!!", etc. There are many worldwide companies that can handle the rollout of major website/webstore changes and updates across the globe in a seamless fashion. Apple choose to do this marketing pitch of closing the online store to try to build it into an event.
 
Gaspode67 said:
My point is that they are able to do it with the main site. The only reason they do it with the Store sub-site is to build an expectation. It's all part & parcel of their marketing speciality. Build a desire in the potential customers by making them wait. The potential customers will slowly work themselves up into a state with the "when can I actually *order* this product?". "Let me order it, PLEASE let me order it!!!!", etc. There are many worldwide companies that can handle the rollout of major website/webstore changes and updates across the globe in a seamless fashion. Apple choose to do this marketing pitch of closing the online store to try to build it into an event.
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The store sub site is much more complicated than a content driven brochure-ware site. Besides, as I mentioned in a different post, they lose money every minute the store is down. I doubt that's worth the marketing hype.
 
orbital~debris said:
Not true; I sign-in to Amazon USA with my Amazon UK account occasionally : )
I also bought something from Amazon DE with my Amazon account a couple of months ago.
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different countries have different rules for some reason. Last I checked, my Amazon.ca account gets me into .com, but not .uk
 
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0815 said:
while it is part of the cult and the expectations ... but why haven't they updated to some system where they don't have to take the store down for half a day just to update a few products on there .... just imagine Amazon would do that every time they add something new or remove something. It is time to move to the next century.

But good that they update the touch - may parents/kids will be happy about it.
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I think the main reason that they take the whole site down is so that people don't buy something that is (a) now outdated and (b) a particular colour choice in this case where they may want a different one had they known about the new colours coming out. I've often thought that before, it isn't anything to do with the technical side of things, and solely the experience for the customer who knows that they are getting the latest version.
 
orbital~debris said:
Not true; I sign-in to Amazon USA with my Amazon UK account occasionally : )
I also bought something from Amazon DE with my Amazon account a couple of months ago.
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Really? Maybe they've changed their policy or maybe it's the case for the countries I did my shopping in (China and Japan), but I couldn't log in with an American account.
 
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