Apple Store Goes Down Ahead of Expected iPod Refresh

[flat five]

Nah, it's a marketing gimmick. there is absolutely no need for a two hour downtime to update ANY site.

Facebook updates itself without zero downtime. Even Apple's long downtime is only for new product launch, not when the rest of the site is updated.

They're just building up anticipation

heh, yeah.. and it's entirely effective.. even people in this thread who have no care for this updated product and are only here to complain about 'why does the site need to go down.. it's 2015.. etc."
..are swept up in the hype apple creates by taking the site down for product launches


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[edit]

Excitement over a product line that Apple doesn't give two hoots about? A product line that hasn't been updated in years? You guys really need to get a life.

ha.. see what i mean

 

[Be-1ne]

I would laugh because of all this built up excitement and then cry because Apple killed a beloved product.

I hear you. #nailbiting

 

[Traverse]

Excitement over a product line that Apple doesn't give two hoots about? A product line that hasn't been updated in years? You guys really need to get a life.

You seem to have forgotten that you're on a tech enthusiast website. There are people on here that genuinely love their iPod(s) and this is a form of hype for them. It has nothing to do with getting a life.

 

[daio]

Well, 9to5mac seem to know whats going on behind the scene in Cupertino

http://9to5mac.com/2015/07/15/new-ipods/

 

[MacDarcy]

im most excited about the 8mp camera. As someone who doesn't want an iPhone, this is going to make a great travel camera.

 

[Traverse]

Well, 9to5mac seem to know whats going on behind the scene in Cupertino

http://9to5mac.com/2015/07/15/new-ipods/

It only mentions the Nano in the title. Really?

Don't do this Apple. Don't throw up a darker blue and pink color and then give it the "NEW" label on your website.

 

[AreanFSL]

I would laugh because of all this built up excitement and then cry because Apple killed a beloved product.

Let us hope this it not the case.

 

[daio]

It only mentions the Nano in the title. Really?

Don't do this Apple. Don't throw up a darker blue and pink color and then give it the "NEW" label on your website.

The version of the article that I have has much more in there and the nano:

"Apple to release new iPod touch today: gold option, 8MP camera, 64-bit, 128GB + new Nano/Shuffle colors"

 

[Javidaboii]

If they could make the new nano $99, that would be amazing!

 

[Szymon Sikora]

I hope the iPod nano at least gets a software update to reflect the iOS 7/8/9 design haha

 

[Godzilla71]

be semi funny if the store comes back online and all the Ipods have been discontinued.

That's when you tweet Taylor Swift to take care of things. Then all of the sudden there would be all sorts of iPods available. Apple would just reply, "We heard you, Here you go."

 

[LordVic]

and because you know how they talk, you therefore know how to avoid talking like that! EXPOSED!

you got me!

still waiting for my Apple paycheque!

 

[Roger910]

Funny that they forgot to update the top menu on their "we'll be back" page.
Still shows the old "ipod" and "itunes" menu items and leaves out the "music"

 

[Lesser Evets]

iPod Tocuh with A20 super-chip and 36mp camera!!

... yeah, but it is more realistic than some of the others that are posting their hopes and dreams.

I, too, hope they lower prices on the older iPod designs, the smaller designs, but I thought that for almost a decade and they never do. The nano should be $99, the shuffle $29.

 

[sofila]

Excitement over a product line that Apple doesn't give two hoots about? A product line that hasn't been updated in years? You guys really need to get a life.

My life was already splendid before the iPod came, and a new (hopely right updated) iPod will help to erode that 1% I miss to claim my (above mentioned) life as perfect

 

[Warbrain]

Watch the update be the removal of iPods entirely.

 

[niko.freiher]

Funny that they forgot to update the top menu on their "we'll be back" page.
Still shows the old "ipod" and "itunes" menu items and leaves out the "music" View attachment 568884

FORGOT??
No, it is just part of their show.

 

[wdfly]

while it is part of the cult and the expectations ... but why haven't they updated to some system where they don't have to take the store down for half a day just to update a few products on there .... just imagine Amazon would do that every time they add something new or remove something. It is time to move to the next century.

But good that they update the touch - may parents/kids will be happy about it.

you can't build hype by updating within a few seconds, you have to take everything down for hours while the insane fanatics swoon over what is to be.

 

[ditzy]

It is only for the hype (and I'm fine with it, I am also getting excited every single time - would be a nice touch if they still would use the post-it note) .... all you mentioned above can be done without taking the server down for hours, this is no longer the eighties !

If the site only went down for a few minutes, very few people would notice, and then no hype.

 

[profets]

Funny that they forgot to update the top menu on their "we'll be back" page.
Still shows the old "ipod" and "itunes" menu items and leaves out the "music" View attachment 568884

I think the store page still showed that though? And it was the main apple.com page that dropped iPod and iTunes in favour of Music.

 

[Even Longer]

Latest after the first Terminator movie, the phrase "I'll be back" can be understood as a threat...

 

[Javidaboii]

I kind of wish Apple would just release an "iPod" with no moniker like "nano" or "touch". It could be like the successor to the classic but have touch, high quantity flash storage, wifi, Apple Pay and Apple Music funtctionality. Ever since the nano got a bigger "touch"screen, it seems kind of redundant having an iPod "touch" as well

 

[Warbrain]

I kind of wish Apple would just release an "iPod" with no moniker like "nano" or "touch". It could be like the successor to the classic but have touch, high quantity flash storage, wifi, Apple Pay and Apple Music funtctionality. Ever since the nano got a bigger "touch"screen, it seems kind of redundant having an iPod "touch" as well

So you're asking for an updated iPod touch?

 

[szw-mapple fan]

What a load of rubbish.
Another case of insular, U.S.-centric thinking!
Amazon operate all over Earth.

Technically not. Amazon has different stores for different countries. You even need different accounts for each store.

 

[SMIDG3T]

Apple really doesn't understand how the internet works.

Why do they have to "go down" in order to update with new products?

I'm sure they know the net better than you.

They do, as many have already said, for the atmosphere it makes and the hype.

They'll continue to do this, get used to it.