Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Perfect location, it's a massively overpriced **** show, you even have to pay for parking. But Apple will make a killing, wealthy people travel for hours just to come here. I live about 20 minutes away and have only gone twice. With the malls well documented woes I'll bet they offered space to Apple for a song to increase traffic.
Why drive so far if there are 11 stores in NJ? Is the store or mall that cool, or is there some secret rich bucket list to visit every high end mall/store?
 
One for each person that wanted to live in New Jersey.
New Jersey is the least popular state in the union among people who don't know what they're talking about.

Let's see -- you can work in NYC with a commute under 1 hour and live in a large home with a yard and without any city taxes. State and local taxes are also lower than NY. Property taxes are high, but this is why our public schools are top ranked in the US. Internet performance is not just great, but you have multiple choices (2-3 cable vendors + fiber), which keep costs low. There are no cellular dead zones. You are surrounded by great shops and restaurants and amazing ethnic areas like the Ironbound (Portuguese-American), Edison (Indian-American) and Ft. Lee (Korean-American).

But the best thing about New Jersey is the people, who are largely down to earth, practically minded, and great at what they do. NYC is full of dreamers living in closets; NJ is full of people who made their dream a reality.
 
  • Like
Reactions: Ninjasrule
New Jersey is the least popular state in the union among people who don't know what they're talking about.

Let's see -- you can work in NYC with a commute under 1 hour and live in a large home with a yard and without any city taxes. State and local taxes are also lower than NY. Property taxes are high, but this is why our public schools are top ranked in the US. Internet performance is not just great, but you have multiple choices (2-3 cable vendors + fiber), which keep costs low. There are no cellular dead zones. You are surrounded by great shops and restaurants and amazing ethnic areas like the Ironbound (Portuguese-American), Edison (Indian-American) and Ft. Lee (Korean-American).

But the best thing about New Jersey is the people, who are largely down to earth, practically minded, and great at what they do. NYC is full of dreamers living in closets; NJ is full of people who made their dream a reality.
You are spot on. I live in Jersey. About 30-40 minutes away from Manhattan if I want to visit during weekends. I just ran the Philly marathon two weeks ago and drove down to philly in less than 1.5 hours. The quality of life imho is amazing. I can have a nice size house with about 1 acre of backyard. We have amazing hiking trails and am just minutes from New York State which has so many awesome day trip ideas. New Jersey has one of the lowest crime rates in the country. State taxes are moderately high and property taxes are extremely high. But the tradeoff is that you get really great schools and low crime neighborhoods. Most of NJ people are highly educated and we are are one of the diverse states in the country.
 
  • Like
Reactions: dasmb
I kinda want to visit the Mall of America one time in my life but I fully expect to be disappointed.
That is one I would like to visit too. The best one we ever went to was in Edmonton, Alberta, Canada. They had everything there. And wasn't massively crowded there like here in US. Even the drive from Calgary to Edmonton on a major Provincial Highway had like four cars and 400+ cows. I'd see at least forty cars before I'd even get on an Interstate here.
 
Why drive so far if there are 11 stores in NJ? Is the store or mall that cool, or is there some secret rich bucket list to visit every high end mall/store?
Most people that visit American Dream Mall do it for curiosity. IMHO, the parking fee is a big reason why the mall is never going to be as successful as a mall like Garden State Plaza.
 
  • Like
Reactions: compwiz1202
Anyone else surprised to see such a massive mall opening when malls have been failing all over the country? What sort of magic sauce does this place have to expect to survive?
Yep I was surprised. Based on my travels, the malls in the middle class areas are struggling. Malls in the more affluent areas are getting new stores and are regularly crowded on weekends.
 
American-Dream-Mall.jpg
The bridge of the USS Milton Friedman, on its maiden voyage from Hell to spread greed and commoditization of humanity to the rest of the universe.

No. Thank. You.
 
Yep I was surprised. Based on my travels, the malls in the middle class areas are struggling. Malls in the more affluent areas are getting new stores and are regularly crowded on weekends.
Yea because they don't bring the stores with pricing level with nearby customers. Nearly everything that came to the Lehigh Valley is gone because they charged NJ NY pricess
 
So many people shooting on the fact that the American Dream has a super ironic name, or that you have to pay for parking, or that it looks pretty soulless inside, or that it's (hah hah) in New Jersey.

But nobody's shooting on the fact that the mall is closed on Sundays?

It's not that strange to us because all of Bergen Country is closed on Sunday. But that's the day when, for about half the Sundays out of the year, tens of thousands of people will be hanging out in the parking lot, killing time, at the adjacent Met Life Stadium, home to two of NY's three football teams.
 
I was hoping that the article or comments here would actually talk about where the store is located, how many floors, potential size lol etc.

feel like those are the details people want to know. can you shed light on some details from what you saw?
It’s located by Route 3 and exit 16W on the NJ Turnpike. If you’re driving from New York City, you’ll take the Lincoln Tunnel and Route 3 West. NJ Transit has express bus service from the Port Authority bus terminal to American Dream (No. 355). Hourly service on Saturday (mall closed Sunday) and two bus departures at 10:00am and 12:30pm on weekdays. Buses go back to Port Authority at 7pm and 9:30pm on weekdays. I took that information from the NJ Transit website. There’s also a train station, but that’s probably only in service when a game is playing at MetLife stadium. It’s also a good long walk so taking the bus which drops you off right by the mall would be a better option, especially if the weather is cold or wet. You probably should avoid the area when there’s a football game, at least if you’re driving your own car. Pay close attention to the signs when you arrive and again when you leave so you don’t drive wrong. All parking is indoors on multiple levels. First half hour is free, then you pay $5.

There are three floors, looks/feels like a lot of other malls. What makes this mall special compared to other Jersey malls is all of the extras: aquarium, water park (bring your swimsuit), ice rink, indoor amusement park (Nickelodeon Universe), ferris wheel, etc. Definitely worth a trip if you’re visiting NYC/Northern Jersey and have time to kill, especially if you have a family.
 
Last edited:
  • Love
Reactions: newyorksole
They're still building MALLS?! I live near the now destroyed Landmark Mall in Alexandria VA that was blowed up real good in "Wonder Woman 1984." I honestly thought shopping malls were a thing of the past.

buhBUY.jpeg

Maybe things are different in New Jersey. Do they still use dial-up there?
 
New Jersey is the least popular state in the union among people who don't know what they're talking about.

Let's see -- you can work in NYC with a commute under 1 hour and live in a large home with a yard and without any city taxes. State and local taxes are also lower than NY. Property taxes are high, but this is why our public schools are top ranked in the US. Internet performance is not just great, but you have multiple choices (2-3 cable vendors + fiber), which keep costs low. There are no cellular dead zones. You are surrounded by great shops and restaurants and amazing ethnic areas like the Ironbound (Portuguese-American), Edison (Indian-American) and Ft. Lee (Korean-American).

But the best thing about New Jersey is the people, who are largely down to earth, practically minded, and great at what they do. NYC is full of dreamers living in closets; NJ is full of people who made their dream a reality.

Yep, also NJ is very diverse and much more accepting. We seem like hard jerks because we are always in a rush, but most NJers have a soft, creme filling, just don't drive slow in the fast lane! My only exceptions to your list are internet, I'm stuck with crappy optimum (just yesterday their internet failed in the middle of an attorney conference) with zero other choices, and Verizon has plenty of dead zones in Northern NJ including my house.
 
Why drive so far if there are 11 stores in NJ? Is the store or mall that cool, or is there some secret rich bucket list to visit every high end mall/store?

I only went twice for the novelty, they have a water park and some rides and it was kind of cool for my kids to check out (but incredibly expensive). But after that the shops are the same as in most other malls, so I doubt I'll ever go back.
 
I might check it out if I'm in the area. Quite a few malls around me are dead or dying a slow death. King Of Prussia is massive and might be the only mall in the area currently that's doing fairly well right now. The ones from the 70s (Montgomery Mall, Oxford Valley, few others) are basically dead now. Willow Grove Park near me which just celebrated 40 years is nothing remotely like it used to be. (Lot of the homage to the old amusement here is 90% gone, awesome fountain removed last year to slap a Dunkin' kiosk -eyeroll - the "personality" of this mall it once had is dead!) I'm just happy they *still* have an Apple store here that opened around 2012, 2013. I used to have to travel a distance to Cherry Hill in NJ or Ardmore, PA

Even the large Philadelphia Mills (aka Franklin Mills) outlet mall that opened in 1989 and was ALWAYS packed, even people from NJ/NYC would take bus trips here is now filled with vacant spots. Not much activity during the NON-Holiday season. These do pick up foot traffic during this time of year, after Jan. they are back to struggling.
 
  • Like
Reactions: compwiz1202
They're still building MALLS?! I live near the now destroyed Landmark Mall in Alexandria VA that was blowed up real good in "Wonder Woman 1984." I honestly thought shopping malls were a thing of the past.

View attachment 2121001

Maybe things are different in New Jersey. Do they still use dial-up there?
Maybe and AOL too? You could go to the mall, shop and get home before AOL even loads, much less connecting to it
 
I might check it out if I'm in the area. Quite a few malls around me are dead or dying a slow death. King Of Prussia is massive and might be the only mall in the area currently that's doing fairly well right now. The ones from the 70s (Montgomery Mall, Oxford Valley, few others) are basically dead now. Willow Grove Park near me which just celebrated 40 years is nothing remotely like it used to be. (Lot of the homage to the old amusement here is 90% gone, awesome fountain removed last year to slap a Dunkin' kiosk -eyeroll - the "personality" of this mall it once had is dead!) I'm just happy they *still* have an Apple store here that opened around 2012, 2013. I used to have to travel a distance to Cherry Hill in NJ or Ardmore, PA

Even the large Philadelphia Mills (aka Franklin Mills) outlet mall that opened in 1989 and was ALWAYS packed, even people from NJ/NYC would take bus trips here is now filled with vacant spots. Not much activity during the NON-Holiday season. These do pick up foot traffic during this time of year, after Jan. they are back to struggling.
Yea like KoP, and I think Plymouth Meeting seemed ok too. Lehigh Valley Whitehall Westgate Promenade are mostly dead (Maybe LV is still ok). Most of the outlets we go to still seem ok (Philadelphia Premium, Tanger, Crossings)
 
  • Like
Reactions: PhillyGuy72
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.