I thought Steve Jobs nixed screen protectors for iPad's and iPhones in the Apple store because he wanted Apple to focus on making people realize they use premium quality materials that won't scratch or break under normal use unlike the cheap crap their competition uses. Now you need an Apple genius to install a screen protector on your new phone.
Tim Cook is slowly eroding the Apple brand into a "common" company that will be a shadow of its former self in 5 years. 2015 was the year Apple's success peaked and 2016 is when people start to realize the Jobs "effect" is over and Apple is truly under new management and lacking forward vision.
In just a few months Tim Cook has crippled the iPhone brand as a product that requires an ugly case to improve battery performance, takes lousy blurry photos, and needs a screen protector to prevent it from scratching or breaking. No wonder sales have slowed down considerably.