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Choice that's what makes the world go around. The brightness, color accuracy, scaling, resolution are important to me. The refresh rate not so much, I am not a gamer, if I play a game it is on my PS5 not the computer; my computers are for work not play or entertainment don't watch movies (I do music production, sound restoration). The speakers and microphones, also don't mean much to me, can take them or leave them, the Thunderbolt charging point is as I have a MacBook Pro, the additional USB ports are also a nice add. What's important to me is most likely not important to you, that is why there are a wide variety of products to pick from.

All my Apple displays starting with my first Apple Monitor // to my last Apple LCD 27" Display that I purchased have always served me well. I have no reason to believe that the 27" Studio display (which is replacing an older 30" Apple Display) added to my LCD 27" display with my newly shipped Mac Studio Ultra (due 3/21) will not provide the same excellent performance and reliability of all my Previous Apple products. Your mileage my vary.
I completely agree with these sentiments. You get what you want. I never begrudge anyone buying a product they value and desire.
 
As soon as I saw the price of the new Dubious Display I thought, “that’s it, I’m getting it”… and ordered two LGs for 380 quid a piece!
 
Huh? What lesson? It can be returned.

Hopefully Apple learned a lesson from this. An expensive lesson, for certain, but eventually they had to learn it.

Few will return it even if they dislike it. Anything with an Apple logo is a social statement that that person has money to burn.
 
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iJustine is so far up the Apple PR machines ass... Can't even trust a single thing she says now. Some of the footage on her screen from her over-the-shoulder shot looks like it was added in post too?
Justine‘s reviews are useless in my opinion. It is more lifestyle and not really substantive. She’s been doing this for awhile…I think she may just have lost some fire or doesn’t really want to do this type of content but it brings in the clicks.

Marques Brownlee is probably the best reviewer for the average consumer w/ money to burn. He usually has a bit of insight and will lay out the pros and cons of the product in question.

Linus Sebastian (Linus Tech Tips) is the best tech reviewer in my opinion. He’s not really an Apple-Positive sort of guy but he doesn’t blow smoke up your rear either. You will get good insight on performance claims made by the manufacturer.
 
Gruber’s review. He too complains about the camera and is skeptical software alone will fix it. Still says he’s going to buy one.

 
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I hope it doesn’t sell well. This display is an insult, an absolute rip off for many years old technology. If it were mini led, I would consider (maybe, borderline). They stopped LG from selling the Ultrafine to prevent you from buying a cheaper option with the same screen (it’s not 100nits that makes a difference), and now that there’s no other viable 5k option, they do this. Shame on them. I hope another manufacturer launches a 27 5K at a reasonable price, it would sell like hot cookies. And if anyone knows where to buy a Ultrafine 5k in Europe do let me know! What a waste of waiting time, I know where they can put an A13…
 
This is the real tragedy with this display. The fact that with this A13 chip, nice speakers, etc, that there is no wireless airplay is a joke and a huge failure.
When I first heard the thing includes an A13 chip I assumed that it would be able to act as an AirPlay received. That it doesn't is definitely a big disappointment.

Are there any possible explanations for this? Is it possible that the bandwidth required for 5K video is too great for wireless transmission? Or is Apple just being completely thoughtless?
 
I hope it doesn’t sell well. This display is an insult, an absolute rip off for many years old technology. If it were mini led, I would consider (maybe, borderline). They stopped LG from selling the Ultrafine to prevent you from buying a cheaper option with the same screen (it’s not 100nits that makes a difference), and now that there’s no other viable 5k option, they do this. Shame on them. I hope another manufacturer launches a 27 5K at a reasonable price, it would sell like hot cookies. And if anyone knows where to buy a Ultrafine 5k in Europe do let me know! What a waste of waiting time, I know where they can put an A13…
Well, LG is back now.

 
I hope it doesn’t sell well. This display is an insult, an absolute rip off for many years old technology. If it were mini led, I would consider (maybe, borderline). They stopped LG from selling the Ultrafine to prevent you from buying a cheaper option with the same screen (it’s not 100nits that makes a difference), and now that there’s no other viable 5k option, they do this. Shame on them. I hope another manufacturer launches a 27 5K at a reasonable price, it would sell like hot cookies. And if anyone knows where to buy a Ultrafine 5k in Europe do let me know! What a waste of waiting time, I know where they can put an A13…
They didn’t “stop LG from selling it.” They just are no longer selling it themselves. LG can and apparently will continue to offer the UltraFine 5K.
 
I still find it funny that the words “led” and “backlit” were never mentioned in the keynote nor are they listed anywhere on the product page. A lot of people are going to be disappointed when they realize that this monitor can’t display perfect blacks.
 
Honestly I think it is targeting Mac mini and MacBook Pro users as those two groups have been vocal for years for Apple to release a 5K display that was better than the LG UltraFine 5K. And those groups want speakers, a webcam and microphones.

The release of the Mac Studio gave Apple a third group of users they could sell the monitor to so now Apple feels the potential sales volume is large enough to finally justify releasing it.
M1 MBP owners will have a hard time to deal with the mismatch of their display when paired with Studio Display…not remotely close to what they’ve been asking for…
 
Does this screen look about 3x as good as the iMac 24" screen? If it doesn't, what the hell is the deal with the price?
 
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Even if I am worried about the camera quality, I would really like to know, especially from all of you ranting, what other options are available on the market, offering 5K at 27", for a perfect Retina scaling.
I think that the answer is 0...
Could the display offer more? Yes, certainly. Is it despite that a great display with very good viewing angles and color calibration? Yes. Does it have great speakers? Apparently yes. Does it have a good camera? Potentially yes, if the software update comes (and I have high confidence in Apple that they will deliver it in time).
So, just to be honest, yes, I would love an HDR display, but this would cost even more.
For me at least this is going to be a great display. I don't understand the score that the Verge gave to the display, but I don't really care about it either.
Of course the camera quality must be improved!
1399€ LG Ultrafine 27”@5k, and comes with height adjustment stand.
 
I don't know. I think if this display had half the features people want it would start to push $2K and then people would be complaining about that. Can't win.

Fact is, aside from that plasticky Ultrafine display, a 5K display was near impossible to find. Now Apple has built one that's not plastic and seems pretty solid, at a few hundred bucks more than the LG. I guess it's a weird choice to lock in the cable and the stand, but is anyone actually surprised? I think the vast majority of users (ie, not armchair industrial designers on web forums) will probably just plop this on their desk, enjoy a nice bright retina 5K display, and move on with their lives.
“Few bucks more” actually translate to 860€…
 
M1 MBP owners will have a hard time to deal with the mismatch of their display when paired with Studio Display…not remotely close to what they’ve been asking for…

Well that's the case with any standalone display unless you are spending well into four-figures for a Pro Display XDR or an OLED or MiniLED "professional/gaming" 4K display.

And I expect most of those using their MBPs with a standalone display are either operating in clamshell mode or using the MBP's display as a secondary display.
 
I think you've nailed it! For many, a cheap $500 4K display will do what they need it to do, so there is no reason for them to consider this display. For others like you and me, all of the attributes you've mentioned will be important, and they will be willing to pay a premium price for the features, build quality, and design aesthetic of the Apple display.

The complaining strikes me as a bit like bitching that a BMW M3 is overpriced because you can get a Nissan Whatever that does the same 0-60 time for half the price. Different market segments, different customer needs and wants.
Except in this case the “BMW and Nissan have the same engine”…I could agree if the proper stand was not an extra 400$ On top.
 
Same with Rene Ritchie. I feel Dave2D is the best of the “reviewers”.
Spot on, both rene and Justine are utterly disgraceful “reviewers” and nothing more than Apple PR pretending to be independent.

Can’t watch either now without cringing, and Rene with his passive aggressive responses on twitter when someone calls Apple out on something is hilarious and embarrassing.
 
Gruber’s review. He too complains about the camera and is skeptical software alone will fix it. Still says he’s going to buy one.

Good review but I didn’t get the feeling he was doubtful of a software-side fix. He did doubt the logic of including center stage on a desktop display but that was about it. I suspect the video capture quality and center-stage glitches are very much software-side issues. Apple uses digital image processing to make their front-facing cameras appear to perform better than the sensors are actually capable of performing. My educated guess is the factory firmware did not have the digital image processing enabled or correctly configured.
 
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