The display is obviously targeting previous iMac users, but I think that speakers, webcam, and microphones are a mistake. These make it stupid to buy more than one of these, and many people wouldn’t even use them on a single display. I have a set of bookshelf speakers at my desk, and wouldn’t use the speakers once. Built in peripherals make sense for an all in one, but not a display. Apple should have released a screen with no camera, microphone, speakers, or A13 chip for $750-999. Or at least one like that along side this.