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This has nothing to do with politics or political views. It's frankly narrow-minded and not a little infantile to suggest it is.

You do know that saying something multiple times in one thread doesn't make it true, don't you?

This is about marketing. And by marketing, I don't mean sales and advertising. Sure, sales and advertising are part of marketing, but the discipline has at its heart the study of what individuals within markets actually want.

You're talking about brand name cachet. The problem is that the operating system is clearly separate from the hardware and this has been made very obvious since the Intel switch given any Hackintosh can not only run OS X, but run it reliably. You can't say a "Mac" is about any kind of special hardware when any $600 PC can be made to reliably run the same operating system so long as OS X has drivers for that machine's hardware, which is easy to achieve given Apple is using nothing but off-the-shelf parts. So if that proves that it is OS X that is 'special', then what does Apple's hardware have to do with anything unless you happen to enjoy putting your hardware inside the case of a monitor (some of us do not; we want expansion room for more internal hard drives, etc.)

Selling the OS separate from the hardware wouldn't change anything for people that WANT hardware inside a monitor. What it would do is expand Apple's market by leaps and bounds if someone like Dell were allowed to make licensed clones. If the OS is devalued at $129, then Apple can charge more for it. Charging more for the hardware is overvaluing the hardware and that much is crystal clear given the giant record breaking profits Apple has been getting when most of the tech field is in a recession. And most of those profits come from Mac sales, not iPhones, believe it or not.

More to the point, if Apple isn't going to offer hardware for a certain segment of the market (e.g. low-end and mid-range mini-towers) then they SHOULD license them out to someone like Dell to make for them since not everyone who wants a certain type of computer is going to want to buy an iMac or a completely underpowered (in every area but the CPU) Mac Mini and the Mac Pro is not only overkill for such people, but is aiming at a completely different market segment. Apple is notorious for completely ignoring the PC gaming market and that includes with regards to the operating system as well. Various software game companies have tried to have a dialogue with Apple and Apple pretty much ignores them. It's pretty sad when half of Apple's lineup is almost completely incapable of playing a modern PC game and the other half doesn't do it very well. Even the MacPro is slow compared to what $2700 will get you in the PC gaming hardware market. I'm talking several times the speed difference there with high-end SLI configurations and the like. So again, if Apple doesn't want to cater to that market, why don't they let someone else and make licensing profits in the process AND increase the market for their own software products like Final Cut/Logic Pro (Express), etc.?

I know certain elitist Apple fans LIKE being a tiny percentage of the overall PC market, but that's not good business for Apple. They're growing, but they could be growing a lot faster if they catered to PC switchers more rather than just try to convince PC users that Vista sucks.

Notice I'm talking here about bad Apple marketing decisions, not the question of Psystar and unlicensed clones. Psystar just proves there is a market for low-cost tower hardware and they're a no-name company. If Dell were selling something like low-end or mid-range Mac and/or gaming Macs, they'd be selling like hot cakes, no question about it. But if Apple happens to lose this case, they could end up losing control of that market period and that would mean lost license sales.
 
Looks like typical legal system procedure, which makes glaciers look speedy. Those high-price lawyers have to rack up their hours.

True, Psystar must be having trouble getting their case together, what, with all those hours spent whining to the lawyers about how they feel Apple should just let it go, because Apple makes enough money, and Psystar really didn't do anything except modify something they didn't own.
 
I know certain elitist Apple fans LIKE being a tiny percentage of the overall PC market, but that's not good business for Apple. They're growing, but they could be growing a lot faster if they catered to PC switchers more rather than just try to convince PC users that Vista sucks.

Do you consider for one moment that a $155bn company might know what they are doing?
 
I know certain elitist Apple fans LIKE being a tiny percentage of the overall PC market, but that's not good business for Apple. They're growing, but they could be growing a lot faster if they catered to PC switchers more rather than just try to convince PC users that Vista sucks.

They're seeing double-digit growth on a quarterly basis. Most PC companies are struggling to see 1 or 2%.

The competition amongst Wintel PCs is brutal, with literally thousands of companies fighting it out. They need to appeal to every conceivable customer niche to try and find an edge that will allow them to move a few million more pieces of product. And they can move a few million more pieces of product because the market is measured in the hundreds of millions of units, annually.

Apple competes in a market of one. And that market is only a few tens of millions. And because that market is so small and so closed, Apple maintains a very stratified level of computers that make it easy for customers to determine which machine they want based on features and price as well as making it very easy for Apple and other retail associates to sell a computer based on a customers needs and spend level.

A Mac Mini, an iMac and a Mac Pro have effectively no overlap with each other. An Apple Mini Tower would have overlap with all three, which would confuse the customer and make it more difficult to determine which model they needed. I used to sell Macs during the Performa, Centris and Quadra days and it was a pain in the arse then, and it will be a pain in the arse now with four models with subtle nuances between them.

People keep saying the iMac only appeals to people who want an All-In-One machine, but that is just not true. I didn't buy an iMac because it was an AIO. I bought it because I needed a Mac and I needed a 24" display and the iMac was half the price of a Mac Pro and a 23" ACD. That it was an AIO was just a bonus, since I didn't want cable-clutter. If you offer a Mac Mini Tower, people who need a Mac and a new 20-24" display now have to decide do they want it in an AIO configuration or as separates.

The Mac has rarely, if ever, been about customer choice. The configurations it offers are very limited as are the available options to customize those configurations. "Keeping it simple" has allowed Apple to roar back to become a serious player again in personal computing. Customers can relatively quickly and easily be classified and matched with the system that is right for them and sent out the door with their new white or black box. They don't need to spend hours trying to determine which form factor and which components they need which is why Apple Retail stores have been very successful and Dell and Gateway retail stores have folded. Retail lives off of the "churn" - getting people in, serviced, and out quickly. Apple does that thanks to their lack of available configurations. Perversely, adding quad-cores to the mix is going to hurt this because associates are going to have to take the time to explain why a slower quad-core CPU is better then a faster dual-core in some situations and then identify whether or not the customer has enough situations to warrant moving to a quad-core.

And as a PC switcher, Apple appealed to me because I didn't have to spend an inordinate amount of time thinking about what Mac form-factor and configuration was best for me. I needed a Mac with a 24" LCD, I had two choices, I picked the one that made more sense. I needed a laptop with a 13" display - the MacBook was the only option. Nice and simple. I needed a more powerful notebook to replace my iMac and MacBook - the MacBook Pro was the only option. Again, nice and simple.

And refreshing... I just walked into my Apple Store each time, pointed at the model I wanted, and walked out five minutes later. It was great.
 
Something that was said on TWIT last week that made since about the Pystar lawsuit. That most younger people, which i don't know what you would categorize as younger people? That younger people think that if they can make it happen or get something to work then they can do what ever they want, It's the Napster type mentality. Forget Laws and Copyrights, If we can make Mac OS work on a X type PC we should be able to sell it and make money. Well that's all great and it may be true someday. It doesn't seem fair that Apple can say that they don't want their OS to run on anything but a Apple branded box. But if Apple is the company that makes the Software and they don't want you to then what can you do. As long as they make a wide range of computers its going to be hard to get a judge to agree that Apple is wrong and you are right. Apple will release a Computer that fits in the Mid-range computer segment. It just going to be on their terms and not the consumers.

And the true reason that Apple is getting so much push as a consumer brand is Microsoft dropped the ball when they released Vista Half done. That has pushed a lot of PC buyers toward Apple. Know if Apple doesn't push those buyers back to PC, then you will see a huge growth in the Apple brand. Not that they aren't doing to bad now. Just keep up the good work and release something everyone needs in Sept (Please let it be a New Mini).
 
Do you consider for one moment that a $155bn company might know what they are doing?

Have you ever heard of companies going out of business? Have you ever heard of stock markets falling because of bad business decisions? Have you ever heard of companies not meeting predicted profits? Have you ever heard of stupid inventions by major companies? Have you heard of Newton by chance by a company called Apple? Does that answer your question?

CWallace said:
They're seeing double-digit growth on a quarterly basis. Most PC companies are struggling to see 1 or 2%.

Do you think perhaps that just MIGHT have something to do with the general HATRED a lot of Windows users have with the disaster known as Vista and not necessarily because people LIKE the iMac type design? There are some similar designs in the PC World and they are NOT popular at all. People like mini-towers. Desks are designed around mini-towers. More importantly, it's completely self-contradicting to design a computer that's meant to save space on your desk instead of making a mess and then have to clutter it all up with firewire and USB external peripherals just because there's nowhere to put them in an iMac. So you end up with MORE mess instead of less. And before you suggest you don't need such additions, consider Leopard's own Time Machine which begs for a high speed backup drive and is incredibly slow across a wireless network like the Time Machine gizmo Apple is pushing. Generally speaking, Mac users live in their own bizarre Universe when it comes to ideas of what constitutes a USEFUL computer box. I don't need 'pretty'. I need functional. The irony is the operating system is just the opposite of the Apple hardware. It's usually more functional than Windows and more efficient at doing most things. It's the reason I want a Mac. I couldn't care less about computers inside monitors and never will.



A Mac Mini, an iMac and a Mac Pro have effectively no overlap with each other. An Apple Mini Tower would have overlap with all three, which would confuse the customer and make it more difficult to determine which model they needed. I used to sell Macs during the Performa, Centris and Quadra days and it was a pain in the arse then, and it will be a pain in the arse now with four models with subtle nuances between them.

You're trying to tell me that people in the 21st century (not the '80s or '90s when computers were for geeks, but today when everyone and their brother has one) would be confused by the CHOICE of a traditional mini-tower instead of a computer that's inside a monitor case? Heck, I grew up with computers in the '80s (my first computer was a Commodore Vic 20) and even I'm confused why someone would WANT to put a computer inside a monitor case unless it wasn't going to be used for anything more than a dumb terminal when it has no backup facilities or capabilities without adding external clutter at which point you're playing with fire NOT having those desk cluttering additions. Furthermore, I seriously and honestly believe that you aren't giving today's generations any credit what-so-ever for knowing the first thing about computers. They aren't just for geeks anymore, you know. There's a HUGE difference between selling a computer in 2008 and in 1988. Maybe the aging baby boomer generation would be confused by the differences, but I don't think many other people would be today and I don't think it would take a "Mac Genius" very long to explain that an iMac has the computer inside the monitor and a mini-tower is like the Windows machine they came from and keeps them separate with room for additional storage, etc. I mean just what are you telling me? That people who buy Macs are total morons or what?

Honestly, I'm so sick of hearing excuses for why Apple doesn't offer a decent mid-range tower. Any logical person would conclude that they're missing the biggest selling desktop model (i.e. the mini-tower) in the Windows and Linux markets, which still covers over 90% of all home and business desktop computers sold. But instead of concluding that, many Mac users conclude that those people are dumb and would love and prefer an iMac style case if only they would just try one. Maybe they'd love OS X if they tried it, but having no ability for so much as a second internal hard drive to use for backups? Why would they love that? I've got 2 hard drives inside my PowerMac and three inside my PC. I don't have any hard drives sitting on top of my three desks in my den. If I need a better video card, I can get one (even for the PowerMac which can use something like the 7600GS with a little finagling or a purchase off eBay for a pre-flashed one). Maybe I don't want the monitor size an iMac comes with. Maybe I want a 27" or a 32" display. So I have to buy a SECOND monitor? It's like WHY?

You're afraid of overlap in the Apple lineup? What do you conclude about overlap in the Dell lineup? They sell any number of cases and hardware configurations, MOST of which overlap to greater and lesser extents with other models they sell. It's called CUSTOMIZATION. Do you think people buying from Dell are confused? If so, why do they sell so many computers? Seriously, all I see are excuses why I can't order the computer I WANT from Apple. I have to buy the computer THEY want to sell me. Maybe OS X makes up for my unhappy compromises; maybe it doesn't. But you cannot seriously tell me I'm better off or would be less happy with Apple if they DID offer me greater choices. I cannot seriously recommend a Mac to many of my PC using friends BECAUSE there is no low-end and mid-range models that can do what they want them to do, even with Boot Camp because Apple purposely cripples its lower priced computers so they can't run squat in terms of 3D applications including games. They try and FORCE you to buy hardware that costs over $2200 and is still inferior to a Wintel system you could get for $800-1000 if your goal is to be able to play something like Crysis. Some people also act like if you want to play Crysis, you DON'T want to do other things with your computer so go buy an XBox 360 OR go buy a PC just to play games. Well, most people I know including myself do a LOT of things with computers and let's face it, Vista DOES suck and systems no longer ship with XP so there you go.

I say there's a BIG switcher market right now for unhappy Vista users and Apple IS getting more sales because of it, but they could be getting a LOT MORE sales if they offered more competitive hardware to those users. The customer shouldn't have to compromise because Steve Jobs doesn't like 'box shapes' or whatever. Apple seems to forget the #1 rule for corporate/customer relations and that is the customer is always right. Instead they operate from the perspective that Steve Jobs is always right. Well, contrary to what some Steve worshipers on here might think, Mr. Jobs is not God and can make poor decisions and even mistakes. NeXT was not exactly a successful company, for example. Apple can't even bring it self to tell customers WHAT BUGS their updates are fixing, for goodness sake. "Fixes bugs and optimizations" isn't very informative. Heck, even MacWorld is having a field day lately ragging on Apple's lack of communication regarding bugs and security fixes. Steve treats the consumer like basic information is on a need-to-know basis and the customer doesn't need to know ANYTHING about the product he buys; just buy it already and don't complain or they will delete or lock your thread on Apple's own message boards. It happens every day there. Apparently, everything is supposed to be perfect and happy in Apple World and if it's not, they cover it up as best they can just like in countries like China where there's no freedom of the press. They should be addressing and answering consumer complaints, not trying to shut them up. Yes, I hate Microsoft for several reasons, but I don't exactly love Apple either. I simply think they've got the better overall operating system. But when it comes to listening to its customers, they are the pits.
 
If you are the average gamer than you fit in the iMac's target audience. If you are an advanced user, and may want to use some extra customisation then the Mac Pro is for you. If you are a computer user on a tight budget then you can only afford a mac mini; customisation is a luxury. There is no confusion.

Psystar should go down, it is distributing modified copyright software (for commercial purposes).

Don't forget, Apple makes only one third less money than microsoft, with only less than 10% market share. Marketshare is NOT what they're aiming for.

To the poster above: get a cheap windows and a xbox 360 then.
 
Have you ever heard of companies going out of business? Have you ever heard of stock markets falling because of bad business decisions? Have you ever heard of companies not meeting predicted profits? Have you ever heard of stupid inventions by major companies? Have you heard of Newton by chance by a company called Apple? Does that answer your question?

It tells me that you think Apple are doomed because they don't make the computer you think they should and that you think you know better than people who are smarter and more successful than you who have guided a company to improve it's value by 3500% in 5 years. Pretty impossible to discuss anything with someone with that mentality so I don't think I have anything else to add to this thread.
 
Have you ever heard of companies going out of business? Have you ever heard of stock markets falling because of bad business decisions? Have you ever heard of companies not meeting predicted profits? Have you ever heard of stupid inventions by major companies? Have you heard of Newton by chance by a company called Apple? Does that answer your question?

Your argument would make sense if Apple was failing, but as has been quoted to you a number of times that is not the case.
 
It tells me that you think Apple are doomed because they don't make the computer you think they should and that you think you know better than people who are smarter and more successful than you who have guided a company to improve it's value by 3500% in 5 years. Pretty impossible to discuss anything with someone with that mentality so I don't think I have anything else to add to this thread.

Who said anything about Apple being "doomed" other than yourself just now? Apple is making money these days, it's true. But there's a difference between controlling 7% of the market and controlling 90% of the market. It seems both you and Apple are content with single digit penetration. I'm afraid if Vista weren't the blunder it is, Apple Mac sales wouldn't be quite so brisk right now. As for how smart I am, you have no idea what you're talking about there or even whom you're talking to.

gehrbox said:
Your argument would make sense if Apple was failing, but as has been quoted to you a number of times that is not the case.

So if Handel's ice cream were content to be a small, but profitable shop in Youngstown, Ohio instead of branching out and becoming the #1 rated ice cream in the country then I guess your argument would also make sense. Put more simply, being in the black doesn't mean a company doesn't have faults, limits or that it couldn't be making even more profit if they expanded and better served the larger population outside their current community.

Apple is a company, not a religion, but many of the posts on these forums would sure seem to try and convince me otherwise and that Steve is the Messiah who can't make mistakes, always chooses the best path, etc. all because Apple is making a profit at the moment. The Almighty Steve has spoken that the population shall use iMacs and not lust after real hardware for OS X or else they be smitten down.
 
So if Handel's ice cream were content to be a small, but profitable shop in Youngstown, Ohio instead of branching out and becoming the #1 rated ice cream in the country then I guess your argument would also make sense.

What makes you think that Apple isn't content with being the "little guy?" Steve may be perfectly content being number 2, because that means he can still do whatever he wants as long as they are making loads of money.
 
So if Handel's ice cream were content to be a small, but profitable shop in Youngstown, Ohio instead of branching out and becoming the #1 rated ice cream in the country then I guess your argument would also make sense. Put more simply, being in the black doesn't mean a company doesn't have faults, limits or that it couldn't be making even more profit if they expanded and better served the larger population outside their current community.

Never heard of them.
Are they bigger than Ben and Jerry's because I've heard of them?
Do they ship outside of continental USA?

This is a company choice they can try and be the biggest or they can try and be the best. the Problem with trying to be the biggest is you end up fighting and fighting on many fronts. the Problem with trying to be the best is...

well...

you still like lots of money (so it's not that)
everyone wants to copy you (still not that bad)
you have to keep on your toes (still makes life interesting)

wait...
got it

you don't get us much sleep.
 
So if Handel's ice cream were content to be a small, but profitable shop in Youngstown, Ohio instead of branching out and becoming the #1 rated ice cream in the country then I guess your argument would also make sense. Put more simply, being in the black doesn't mean a company doesn't have faults, limits or that it couldn't be making even more profit if they expanded and better served the larger population outside their current community.

Apple is a company, not a religion, but many of the posts on these forums would sure seem to try and convince me otherwise and that Steve is the Messiah who can't make mistakes, always chooses the best path, etc. all because Apple is making a profit at the moment. The Almighty Steve has spoken that the population shall use iMacs and not lust after real hardware for OS X or else they be smitten down.

Guess you missed it, but Apple has not remained static in its products and services. They continue to grow and reshape themselves. This has resulted in the outstanding growth of the company.

Apple has always represented more to people then just a "company". Call it religious if you want, but you can't deny that it exists and is part of the reason the company does well. Apple didn't create this following, but has certainly earned it.
 
Who said anything about Apple being "doomed" other than yourself just now? Apple is making money these days, it's true. But there's a difference between controlling 7% of the market and controlling 90% of the market. It seems both you and Apple are content with single digit penetration. I'm afraid if Vista weren't the blunder it is, Apple Mac sales wouldn't be quite so brisk right now. As for how smart I am, you have no idea what you're talking about there or even whom you're talking to.

leRiCl said:
Don't forget, Apple makes only one third less money than microsoft, with only less than 10% market share. Marketshare is NOT what they're aiming for.

Ferrari's and Mercedes Benz's and even Volkswagens have small market share, are they only sold in random corner garages? (Okay maybe really old VWs)?
Are those companies chasing market share?

Just because Apple's market share is only increasing at an non-totally-explosive pace does not mean that is the only thing they're going after.

Selling an apple for $100 is better than selling 50 apples for $2. There's a margin, kid. Good looking stuff has higher margins, even your house, even though you only see the outside when you're not using it.
 
Apple's success is not just because Vista is getting tagged in the popular press with a bad rep. Whether the press is good or bad, Microsoft's bundling agreements ensure that 50 million copies of Vista are sold per quarter (and over 200 million since product launch).

Apple moved to Intel before Microsoft moved to Vista. So when the only option was Windows XP, which is regarded as a mature and generally stable OS, Apple still sold plenty of Macs and saw strong quarter-to-quarter and year-to-year growth.

We all dance in the streets (and rightly so) when we hear Apple could sell 3 or even 4 million Macs a quarter, yet Wintel sells that many machines a week. Heck, a good three-day weekend sale likely shove that many out the door.

I have no doubt that the ability for folks to put Windows on a Mac has helped drive sales. The two biggest reasons to not get a Mac - lack of software and the need to replace software - are now moot. You can happily run your Windows applications side-by-side with your OS X ones as you become familiar with OS X and experiment with OS X versions of your Windows software. This is what I did and over a year migrated all but two (MP3 tagging and photo management) from Windows to OS X.

To think that Apple is doing well now in large part to Vista "sucking" is disingenuous not just to Apple, but to the Mac and the people who buy them. Heck, it's even disingenuous to Vista, since many people use it on their Macs.

And to think that the only way Apple can continue to drive growth once Vista no longer "sucks" is to offer one specific computer model (be it a mini-tower, a workstation-class laptop, a sub-notebook, or whathaveyou) is... Well, the ToC won't let me say what I think it is... ;)
 
It's immaterial to me whether Apple is making a small profit or a large one. As a consumer, I'm only concerned whether Apple is serving my needs or not. I plan to buy a laptop before the end of the year and another desktop within two years. I prefer OS X over Windows, but if Apple continues to decide to ignore my needs and instead serve only their own, then they lose my business again. I say again because last November after waiting for 6 months hoping for a graphics card refresh for the MacPro and not seeing one in that time frame, I ended up buying a brand new PC and upgrading my used PowerMac instead of buying a single MacPro. And even then I was stretching it to consider buying something that costs a minimum of $2300 for one computer. I ended up spending a total of around $2000 for buying a new PC and upgrading a used PowerMac.

Apple didn't get a sale in the sense that a used PowerMac is a sale they already had back in 2001. So they lost money they could have had by taking literally forever to refresh a completely outdated graphics card on their top-of-the-line computer. They clearly didn't care that they were outdated. They had 'better' things to do with the iPhone and laptops and everything under the sun, but the MacPro. So nevermind they didn't offer a reasonable medium end solution; they lost a sale on the high-end for dragging their feet there as well. They don't care because they're still making a profit, but sales add up. If they lost mine, they lost many others as well for similar reasons. Many of you who worship Apple don't care, but maybe you should. Apple had a larger share than it does in the past and they still brushed the brink of bankruptcy (ironically bailed out by Bill Gates so he could claim to have a competitor to those viewing his Monopoly on operating systems). If you don't think it can happen again (especially after Steve Jobs leaves his post some day), then you're a fool, IMO. Losing customers and/or sales is never a good thing for a company and Apple treats its own like they don't need to know a thing, not even their own shareholders. Makes excuses all you want all day long for all I care. I'm simply stating how it is. You're OK with it and some of us are not. We try to change things for the better and you try to defend the status quo. So who's really the bad guy here, eh? Ask all those iPhone 3G owners that got hosed with a defective chipset what they think about Apple right now. AT&T is talking where Apple just pretends no problem exists and hopes to silently fix it without ever admitting it existed in the first place. Their customer service could stand to learn a few lessons as well. I know. I know. I'm Joe Nobody and Apple is god and knows better than its customers what to do because they're making money. Yes, they were making money in 1990 as well. 6 years later they were going down the proverbial toilet. In 1994, I could buy software off the shelf at Best Buy (about 2 full rows worth). In 1997, there was no Apple anything in Best Buy. In 2008, there's Apple hardware at Best Buy and about 6 software packages in total. Tell me again how great they're doing and how much progress they've made. They went from 18% to less than 3% to 6.5%. But it's OK because they're making money and because you've never heard of Handel's ice cream.... Yeah, OK. Yes, don't change a thing Apple. You're doing great.
 
Honestly, I'm so sick of hearing excuses for why Apple doesn't offer a decent mid-range tower.

I hate to drag it out for you, but here's another excuse...

Because they don't have to.

With or without your hold-out for a mid-range tower, every Apple retail store will probably sell 50 computers tomorrow. That's probably more computer sales than the average Best Buy does in a week.

Have you been to an Apple retail store lately? I was at one Tuesday around 1:00 in the afternoon, and there were probably 100 people in there. I don't know if Apple (at least the retail shops) could handle anymore business right now.
 
I hate to drag it out for you, but here's another excuse...

Because they don't have to.

With or without your hold-out for a mid-range tower, every Apple retail store will probably sell 50 computers tomorrow. That's probably more computer sales than the average Best Buy does in a week.

So now, it has suddenly become a virtue to be so succesful as to not having to cater to customers' wishes and wants.

In fact, they could shut down the computer portion of their shop officially and remove each and every of their computer offerings and they would stil make loads and loads of money off of their iPods.
 
So now, it has suddenly become a virtue to be so succesful as to not having to cater to customers' wishes and wants.

In fact, they could shut down the computer portion of their shop officially and remove each and every of their computer offerings and they would stil make loads and loads of money off of their iPods.

Apple has done a great job of making the people love the products they offer instead of the ones they wish was offerred.
 
So now, it has suddenly become a virtue to be so succesful as to not having to cater to customers' wishes and wants.

What computer nerds (us) post on forums about our wishes and wants, and what Apple finds in their market research, may not be the same thing.

For the record, I too would love a mid-range tower. Just because they're ignoring us, doesn't mean they're ignoring the masses. People are flocking to Macs at an incredible pace. Obviously somebody out there is happy with their offerings.
 
If you are the average gamer than you fit in the iMac's target audience. If you are an advanced user, and may want to use some extra customisation then the Mac Pro is for you. If you are a computer user on a tight budget then you can only afford a mac mini; customisation is a luxury. There is no confusion.

Psystar should go down, it is distributing modified copyright software (for commercial purposes).

Don't forget, Apple makes only one third less money than microsoft, with only less than 10% market share. Marketshare is NOT what they're aiming for.

To the poster above: get a cheap windows and a xbox 360 then.

I pointed out early in these tread the flaws in the iMacs and gaming.

I built my computer 4 years ago and in that time the line up has stated about the same give or take relative to the rest of the world. Yes they have gotten better but so has the rest of the world computers so they are still around the same point...

My main point is my computer cost 2 grand with monitor and other extra stuff. About 1500 with monitor and a few extra items. At that time to get a mac that could meet my needs the cost was near to over 3 grand just to meet the same needs.

iMac was wiped out because I had a better graphic card and hell I only had a mid graded card which was better than the iMac could even have put in it. Hell I had to upgrade the card and the ram in the Mac Pro. Upgrading was another need but I stick with just the graphic card.

I call myself the average gamer and my point is I had to near double the cost of a computer to match....
 
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