The first sentence is most likely wrong. Apple has already about 5.2% of unit sales world wide, and about 12.5% of total revenue world wide. So if we count revenue, you are already wrong today. If we count unit sales, then the "netbook" part of the market is dying off (Samsung is already rumored to be leaving the netbook market in 2012), and that is a part where Apple has zero market share, so that alone will make Apple's market share go up. I can easily see Apple having 10% world wide market share in unit sales in three or four years time.
I think you missed my point.
I don't think Apple is trying to reach a certain percentage of the market. They seem to be interested in making great machines...
and making a healthy profit. Apple has no desire to be in the bargain computer business.
That's why I mentioned HP. They have a huge market share... but they barely make any money doing it.
That's the complete opposite of Apple.
You say the netbook market is dying... so people are gonna buy a $1000 Mac instead? Don't forget there are tons of HP, Dell and Acer machines being sold at bargain prices. That's why those other companies have huge market share.
If Apple wanted to gain market share... they'd sell the 11" MacBook Air for $599. But that wouldn't make them any money. Again... that's not what they're about.
Maybe I was too quick to say that Apple will
never reach 10%.... I guess I was thinking after 27 years the Mac is still sittin' pretty at 5.2%
You're right... anything is possible.
And if you're talking about
profit share.... Apple undoubtedly wins
Here's a great video from Steve Jobs on the topic of market share:
http://www.youtube.com/watch?v=eAo8gnUCWzE#t=28s