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Apple's new support account on Twitter has quickly gained momentum after launching on Thursday morning, surpassing 125,000 followers in just over 24 hours. The account has over 2,750 tweets as of writing, meaning that Apple's support team has responded to nearly 100 customer tweets per hour so far.

Apple-support-trimmed-800x169.jpg

Keyhole, a real-time social media analytics website, provides a closer look at the Apple Support account. The data shows that the account, and related tweets, have already generated over 124 million impressions, with 44.6% of users viewing the tweets from an iPhone. 77% of the account's followers are male.

Apple joins a growing number of companies, ranging from retailers to banks, that provide customer service on Twitter in 140 characters or less. A customer can send a tweet to @AppleSupport, and an Apple Advisor will typically reply with a generic message that requests the user send more details via Direct Message.
We're always looking for new ways to help you get the most from ? products. Meet @AppleSupport! https://t.co/YhdvY44PPS - Tim Cook (@tim_cook) March 3, 2016
The account will respond to customer inquiries every day between 5 a.m. and 8 p.m. Pacific, and it will also share tips, tricks, and tutorials related to Apple products and services. Apple support continues to be available on the web, or by phone, email, or scheduling a Genius Bar appointment.

Article Link: Apple Support Has Responded to Nearly 100 Tweets Per Hour So Far
 
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JohnApples

macrumors 68000
Mar 7, 2014
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Heh, I tried to call Apple Support twice yesterday and both times the call was disconnected before I reached a real person. At least their Twitter support seems to be running smoothly.
 
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0958400

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Jul 20, 2011
401
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That must be fun: Let me tell you about my problem in 140 characters.
"Ihaveaproblem..."
Is that the reason why there are a hundred tweets?
"Will continue in next tweet.." :)
 

Tycho24

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Aug 29, 2014
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...respond

Lol...
Ok. Look here's an example of a QUESTION that can be solved easily over Twitter: "how do I enable battery saving mode before my iPhone drops below 20%?"
Now, here's an example of a COMMENT that has no solution over Twitter: "man, my iPhone has this software bug when you put it in landscape, but idk really how to like fill out like a bug report or whatever, but I do Tweet quite a bit so yo Apple, maybe can you like put out like a patch or whatever you call it?"
Maybe you can figure out on your own which one of these it's most intelligent for an Apple employee to respond to??
 
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Jukens

macrumors 6502
Jun 13, 2013
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Lol...
Ok. Look here's an example of a QUESTION that can be solved easily over Twitter: "how do I enable battery saving mode before my iPhone drops below 20%?"
Now, here's an example of a COMMENT that has no solution over Twitter: "man, my iPhone has this software bug when you put it in landscape, but idk really how to like fill out like a bug report or whatever, but I do Tweet quite a bit so yo Apple, maybe can you like put out like a patch or whatever you call it?"
Maybe you can figure out on your own which one of these it's most intelligent for an Apple employee to respond to??
Thank you. I had no idea, I really thought they could handle the issue over Twitter and push me an update.
 
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