Looks like Samsung is being sandwiched by the Chinese makers (Xiaomi, Huawei, Lenovo) coming from the low-end and Apple coming from the high-end.
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Right now they are being sandwiched...but it looks like soon they will be displaced from second place by the Chinese makers. Will they be able to at least hold on to the number three spot? How far down will they fall?
They've got everything riding on these new models. It sucks to be Samsung...right about now.