That's great for Apple & students, but why would the publishers to whom you have to pay 100% of the price now want to cut their revenues & profits to 50%? What's in it for them other than lower revenues & profits for their companies.
Depending on other players to make buying a Tablet make sense does not work very well in the real world. We shouldn't be pre-justifying a Tablet with thoughts like:
- all this new media will be heavily discounted since it doesn't have to be printed
- free 3G like the Kindle
- discounted 3G below current norms
- a cable/satt model replacement priced way below what I'm currently paying, yet delivering all my favorite shows
- etc.
These other companies want to make their money too. If they wanted to sell students textbooks at 50% less than current prices, they could just price the physical book at 50% lower than now. Then, they would get to keep 100% of the profit they make at that price, rather than giving Apple 30% of the profits on that much lower price.