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http://www.businessinsider.com/apple-copying-samsung-startegy-pricing-iphone-se-2016-3
http://www.idigitaltimes.com/iphone-7-rumors-apple-copy-samsung-galaxy-s6-edge-design-478822
(or the S7 Edge... apart from MicroSD for cheaper storage options, of course...)

If Samsung didn't exist, so wouldn't Apple.

Before you say anything, do some homework - They all copy from one another. Anyone who reads tech media knows this. Many articles exist. Apple copying Android, Apple copying Samsung, Apple copying Windows, Apple copying Xerox. You'll find many such articles and YES, Samsung has copied Apple, Android copied Apple, Windows copied Apple. They all copy from one another. No room for double standards anymore, folks.
 
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Not suprised by apples position , but Microsoft has come a long way....
 
I have really a hard time believing this. And its not due to the small sample size...

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And now that I'm thinking about it, yesterday Apple dominated the minuscule smartwatch market, today they are the world's favourite in a survey between 3K individuals ... Now I get it.
 
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Odd how Apple is always ranked high on these lists yet it doesn't have anything close to worldwide marketshare in any single major product category -- major product category is defined as one that Apple views important enough to break out unit P&L as opposed to clumping in a catch-all basin.

This is not a bash on Apple, it's just an observation how love doesn't necessarily equate to sales. But I'm also a bit skeptical of this study because I can't see how the average consumer that doesn't follow either the stockmarket or biotech knows about Abbvie, Gilead, or Celgene. And speaking of that category why isn't Amgen on the list? Right now when I think biotech that company hits me before the others. They've had a lot of success lately.
We are a culture that is driven by price but we lust after what we cannot afford. Everyone loves/lust apple and then buys MScrapware or Androidcrapware because it's cheap.

Same thing happens in other industries. Most people would rather drive a porsche, but drive a honda instead.
 
Samsung is a great company in the same sense the Medellin Cartel was.

Samsung is run by a chaebol (family group) that has a striking track record of criminal acts, including intimidations to journalists. They basically own South Korea, and Samsung president managed to avoid jail only thanks to a direct intervention of the government, in exchange for favors related to the Olympic Games.

http://www.independent.co.uk/news/w...-became-the-giant-that-ate-korea-8510588.html

Since the inception, their strategy was to rip off what's working in the market. BlackBerry is on top? Here's the BlackJack. Motorola RAZR? Here's our clamshell. iPhone? Take the galaxy series.

But crime pays, and the company is actually very profitable (and their semiconductor branch is really pushing the envelope).

The first section of your comment is beyond the scope of what the poll is talking about, plus many of these companies do sketchy things in similar fashion...

There are a ton of me too companies out there and all of them steal from one another, not in defense of Samsung's action but adding a fair playing field here.
 
Didn't bother reading entire article... without looking into detail this survey is obviously not representative...

Would you trade market share with profit share? In what economic universe? Can you envision the kind of market share that Apple could achieve by dramatically reducing their margins?

In other words: Apple is the clear market share leader, by leaps and bounds, in the market segments they choose to compete in (i.e. premium smartphones, premium PCs, premium smartwatches).
Thank You for the first paragraph. Something most people have yet to understand. Especially the fact that "raw" marketshare isn't meaning anything.
The second paragraph is far from reality. Apple launched a lot of stuff that never took off, but since it never took off, people don't even know about it or forgot already. Apart from that, Apple is currently facing a though situation... Until ~2014 there was no real competition that offered "premium for the masses". However, since like around 2015 Samsung is producing devices that are in the same league as Apple devices. Unibody Laptops are becoming more and more standard as well. There is real competition now that Apple has to face and I see more and more people choose an S7 over an iPhone 6... maybe not in the US where Apple is considered the holy grail, but in Europe this trend is obvious. This is mostly due to stupid design limitations. Be it the filesystem-access, missing SD-Card, the ancient iTunes restriction (this for example could be eliminated by a built-in iTunes Webserver, that can be accessed via a Laptop/Desktop in the Network), crippled Bluetooth stack (e.g. still not supporting Serial over BT), lack of any standby notification (LED, glance-screen,...), removing the MagSafe and so... If they go ahead crippling their devices (e.g. removing the 3,5mm jack) I'm afraid things won't work out... People are not going to buy any "Premium" products that doen't even have standard features. Overconfidence can be dangerous...
 
No. I said worldwide marketshare. iPhone leads in the U.S, but not worldwide. This survey was worldwide, not U.S.

Also I specified major products and defined what a major product was. I did not miss the AW story.

iPhone completely dominates worldwide market share for flagship devices, and crushes Samsung.
 
Surprised to see Microsoft in number 2. And what are Abbvie, Celgene or Gilead? How is Tesla not on here?

If international, many won't be familiar with tesla. Also, few have their products.
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I have really a hard time believing this. And its not due to the small sample size...

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And now that I'm thinking about it, yesterday Apple dominated the smartwatch market, today they are the world's favourite... Now I get it.

3000 is not a small sample size.
 
Interesting that in the price premium category, Apple ranks 'better' than average.

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No. In terms of units sold worldwide Galaxy bests iPhone.

Sorry, but that's completely wrong. Samsung sells a LOT of junk phones that bear the word "Galaxy" in their name somewhere. Like the Galaxy Star sold in India.

http://www.gsmarena.com/samsung_galaxy_star_s5280-5314.php

This phone sold for around 4,000 Rupees, or about $60 US.


Here's an official figure from Samsung themselves when they hit the 200 million mark for Galaxy S sales. Note this is about "Galaxy S", which are directly comparable to the iPhone as they are both the top flagship devices each company sells.

https://www.engadget.com/2014/02/24/samsung-has-sold-more-than-200-million-galaxy-smartphones/

Over the exact same time period Apple sold 413 million iPhones. Unfortunately, Engadget changed their comment system so most original posts are gone. It was, however, very funny to see people claim that was better than the iPhone until one person actually added up the iPhone sales quarter by quarter and only counted sales for the quarters where the Galaxy S was also available. This is where the 413 million figure came from.

Back then the iPhone was already outselling Galaxy S models by 2:1. Since this time, Apple posted 7 consecutive quarters with record iPhone sales (until last quarter) while Samsung posted 7 consecutive quarters of declines. So that gap has obviously grown much wider today then it was when Samsung issued this figure. This was also the LAST time Samsung ever released any sales numbers for their Galaxy S devices. And I can see why - with the iPhone completely destroying them in sales it would only look worse if people had real numbers to go by. So Samsung lumped Galaxy S and Note sales into their overall smartphone sales numbers to hide the truth.


Sorry, but Apple outsells Samsung flagships by several times.
 
Amazing how much Microsoft has improved under Satya Nadella. Just shows how terrible Steve Ballmer was.

Agreed. They have set behind the scenes and just sorted themselves out while its been all Apple and Google in the forefront
 
People also love Chanel, Burberry, and Ferrari even if fewer people can afford them than Levi, Drakkar, and Hyundai.

Right but I wouldn't put Apple is the super luxury category as Chanel, Burberry, Ferrari. Apple is more "affordable" luxury - expensive for most, but not break the bank expensive esp. next to comparable competition's products.
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Sorry, but that's completely wrong. Samsung sells a LOT of junk phones that bear the word "Galaxy" in their name somewhere. Like the Galaxy Star sold in India.

http://www.gsmarena.com/samsung_galaxy_star_s5280-5314.php

This phone sold for around 4,000 Rupees, or about $60 US.

News for you -- when Apple last reported iPhone sales #s it included the iPhone 5S which, of course, was old then and sold at a cut rate price.

At any rate it still misses my original question. Samsung was #2 on the list BTW.
 
News for you -- when Apple last reported iPhone sales #s it included the iPhone 5S which, of course, was old then and sold at a cut rate price.

At any rate it still misses my original question. Samsung was #2 on the list BTW.

And Samsung also continues to sell older Galaxy S models along with their newest model.

Samsung sells way more Galaxy S in the US, so to see them at number 2 isn't surprising. But Apple still crushes Samsung overall for worldwide flagship sales. Which answers your first post where you said Apple doesn't lead any market. They sure do lead - in flagship sales.
 
Are you serious?

Would you trade market share with profit share? In what economic universe? Can you envision the kind of market share that Apple could achieve by dramatically reducing their margins?

In other words: Apple is the clear market share leader, by leaps and bounds, in the market segments they choose to compete in (i.e. premium smartphones, premium PCs, premium smartwatches).
He didn't wonder about their profitability, but their position as a favorite company.

Whilst I could easily fathom the concept of favoring a company whose products I can't or don't want to afford, it's still a fair question and has nothing to do with how much tax Apple manages to legally avoid.

tl;dr: Not as many people actually using their products is likely to alter their chances of ranking high.
On the other hand, many users that are only mediocrely satisfied or many people being the observers from the fence without a mature long-term use impression all may alter statistics.
I may love the looks of Audi's latest car, but who knows if, provided I was able to afford it or another car of my choice, I would actually love it more for practical reasons?

All you did is explain how profitability and high margins are of great concern to those leading the company, but they really aren't all that important to the buyer.
If anything, an intelligent buyer could feel alerted by high margins.

Glassed Silver:mac
 
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I can't take seriously a survey in which Microsoft comes as high as second.

Who the hell were these 'consumers'?
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Poorly worded post from MR leads to a lot of the confusion. Contrast it with 9to5's post: http://9to5mac.com/2016/07/22/apple-worlds-favorite-company-futurebrand/

Neither are Pulitzer material, but 9to5 at least tries to give a better explanation of the point you made. The consumers in the survey aren't your typical consumers. They're primarily business professionals with industry knowledge. Futurebrands methodology can be found here. Relevant portion regarding survey participants (informed public):
"By ‘informed’ we mean aware of and know something about at least 7 or more of the Global Top 100 companies – our aim was to understand strength of perceptions and associations of those people who can show reasonable awareness:
  • By ‘informed’ we mean aware of and know something about at least 7 or more of the Global Top 100 companies – our aim was to understand strength of perceptions and associations of those people who can show reasonable awareness
  • 21-75 years old, balanced between males and females, none were unemployed or students
  • Top professional, Chairman, MD, VP/SVP or other very Senior Manager, top level Civil Servant, or similar
  • Skilled Professional, Departmental or Middle Manager, Senior Executive, Departmental or Head Teacher, or similar
  • Junior Manager, Junior Executive, Shop Owner or Owner of a Small Establishment, Class Teacher, Nurse, or similar"

Ah; that explains everything.

Only a bunch of politically-correct business folk would vote Microsoft so highly. Their revenue declined $1.6 billion year on year, yet their shares rose 5%. Bubble waiting to burst.
 
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