Samsung![]()
We are a culture that is driven by price but we lust after what we cannot afford. Everyone loves/lust apple and then buys MScrapware or Androidcrapware because it's cheap.Odd how Apple is always ranked high on these lists yet it doesn't have anything close to worldwide marketshare in any single major product category -- major product category is defined as one that Apple views important enough to break out unit P&L as opposed to clumping in a catch-all basin.
This is not a bash on Apple, it's just an observation how love doesn't necessarily equate to sales. But I'm also a bit skeptical of this study because I can't see how the average consumer that doesn't follow either the stockmarket or biotech knows about Abbvie, Gilead, or Celgene. And speaking of that category why isn't Amgen on the list? Right now when I think biotech that company hits me before the others. They've had a lot of success lately.
Not suprised by apples position , but Microsoft has come a long way....
Samsung is a great company in the same sense the Medellin Cartel was.
Samsung is run by a chaebol (family group) that has a striking track record of criminal acts, including intimidations to journalists. They basically own South Korea, and Samsung president managed to avoid jail only thanks to a direct intervention of the government, in exchange for favors related to the Olympic Games.
http://www.independent.co.uk/news/w...-became-the-giant-that-ate-korea-8510588.html
Since the inception, their strategy was to rip off what's working in the market. BlackBerry is on top? Here's the BlackJack. Motorola RAZR? Here's our clamshell. iPhone? Take the galaxy series.
But crime pays, and the company is actually very profitable (and their semiconductor branch is really pushing the envelope).
Thank You for the first paragraph. Something most people have yet to understand. Especially the fact that "raw" marketshare isn't meaning anything.Would you trade market share with profit share? In what economic universe? Can you envision the kind of market share that Apple could achieve by dramatically reducing their margins?
In other words: Apple is the clear market share leader, by leaps and bounds, in the market segments they choose to compete in (i.e. premium smartphones, premium PCs, premium smartwatches).
No. I said worldwide marketshare. iPhone leads in the U.S, but not worldwide. This survey was worldwide, not U.S.
Also I specified major products and defined what a major product was. I did not miss the AW story.
iPhone completely dominates worldwide market share for flagship devices, and crushes Samsung.
Surprised to see Microsoft in number 2. And what are Abbvie, Celgene or Gilead? How is Tesla not on here?
I have really a hard time believing this. And its not due to the small sample size...
.
.
.
.
And now that I'm thinking about it, yesterday Apple dominated the smartwatch market, today they are the world's favourite... Now I get it.
Because in the future we won't drive cars that kill you. That's a PresentBrand's thing.How is Tesla not on here?
Apple's brand perception in the general public vs. tech blog commenters is amazingly different.
iPhone completely dominates worldwide market share for flagship devices, and crushes Samsung.
No. In terms of units sold worldwide Galaxy bests iPhone.
Amazing how much Microsoft has improved under Satya Nadella. Just shows how terrible Steve Ballmer was.
People also love Chanel, Burberry, and Ferrari even if fewer people can afford them than Levi, Drakkar, and Hyundai.
Sorry, but that's completely wrong. Samsung sells a LOT of junk phones that bear the word "Galaxy" in their name somewhere. Like the Galaxy Star sold in India.
http://www.gsmarena.com/samsung_galaxy_star_s5280-5314.php
This phone sold for around 4,000 Rupees, or about $60 US.
News for you -- when Apple last reported iPhone sales #s it included the iPhone 5S which, of course, was old then and sold at a cut rate price.
At any rate it still misses my original question. Samsung was #2 on the list BTW.
He didn't wonder about their profitability, but their position as a favorite company.Are you serious?
Would you trade market share with profit share? In what economic universe? Can you envision the kind of market share that Apple could achieve by dramatically reducing their margins?
In other words: Apple is the clear market share leader, by leaps and bounds, in the market segments they choose to compete in (i.e. premium smartphones, premium PCs, premium smartwatches).
Poorly worded post from MR leads to a lot of the confusion. Contrast it with 9to5's post: http://9to5mac.com/2016/07/22/apple-worlds-favorite-company-futurebrand/
Neither are Pulitzer material, but 9to5 at least tries to give a better explanation of the point you made. The consumers in the survey aren't your typical consumers. They're primarily business professionals with industry knowledge. Futurebrands methodology can be found here. Relevant portion regarding survey participants (informed public):
"By ‘informed’ we mean aware of and know something about at least 7 or more of the Global Top 100 companies – our aim was to understand strength of perceptions and associations of those people who can show reasonable awareness:
- By ‘informed’ we mean aware of and know something about at least 7 or more of the Global Top 100 companies – our aim was to understand strength of perceptions and associations of those people who can show reasonable awareness
- 21-75 years old, balanced between males and females, none were unemployed or students
- Top professional, Chairman, MD, VP/SVP or other very Senior Manager, top level Civil Servant, or similar
- Skilled Professional, Departmental or Middle Manager, Senior Executive, Departmental or Head Teacher, or similar
- Junior Manager, Junior Executive, Shop Owner or Owner of a Small Establishment, Class Teacher, Nurse, or similar"