Apple Teases 'Exciting' iTunes Announcement Tomorrow

Discussion in ' News Discussion' started by MacRumors, Nov 15, 2010.

  1. MacRumors macrumors bot


    Apr 12, 2001


    Apple today updated its homepage with an announcement teasing a major iTunes-related announcement to made tomorrow at 10:00 AM Eastern time.
    There have been no specific hints as to what the announcement might entail, but Apple has of course long been rumored to be moving to a cloud-based iTunes where users' music would be stored on Apple's servers and streamed to a variety of Internet-connected devices. Apple has also been rumored to be working on a subscription-based music service that would complement the existing pay-per-download service.

    Either of those services could be supported by Apple's massive new data center in North Carolina that is set to go online by the end of the year.

    Article Link: Apple Teases 'Exciting' iTunes Announcement Tomorrow
  2. Chaszmyr, Nov 15, 2010
    Last edited: Nov 15, 2010

    Chaszmyr macrumors 601


    Aug 9, 2002
    My first thought was this was 90 second song previews, but that can't be (the only) thing they announce tomorrow, because the letter Apple allegedly sent to labels said they would be extending preview lengths for US customers, and this teaser has international clocks. (UPDTATE: Gizmodo has pointed out that despite the international clocks, the teaser is only on the US site right now. Interesting...)

    Facebook integration for Ping is a possibility, but just maybe they will announce iTunes Streaming.

    Also, I don't recall having ever seen Apple post a teaser for a web announcement before. That makes me excited!
  3. EvolutionXGSR macrumors member

    Feb 3, 2010
    Cloud-based iTunes would be Epic. I'll just leave it at that.
  4. Amnak macrumors 6502

    Nov 16, 2009
    I love there PR i wish i came up with such snappy lines! And i can't wait to see whats up! P.S. im glad its at 10 am our time instead of 10am california time it always feels like the east coast is always waiting all day for an announcement!
  5. BJMRamage macrumors 68020


    Oct 2, 2007
    just saw this when i clicked on safari...the apple page is still my homepage.
    somewhat exciting.
  6. AisEv macrumors member

    Apr 21, 2010

    Was about to post this. You guys are fast. Probably iTunes cloud.
  7. Sky Blue Guest

    Sky Blue

    Jan 8, 2005
  8. BJMRamage macrumors 68020


    Oct 2, 2007
    why wont you forget...because it will be backed up "in the cloud"
  9. talkingfuture macrumors 65816


    Dec 4, 2008
    The back of beyond.
    I'm looking forward to this, a genuine surprise - can't think what it would be other than streaming but who knows?
  10. Ingot macrumors 6502


    Mar 24, 2010
    Oooooo I can't wait!!!! Any announcement from apple makes my insides feel all funny.
  11. Warbrain macrumors 603


    Jun 28, 2004
    Chicago, IL
    Notice it's 10a EST, not PST.

    That could mean something. Either cloud, subscription, or Beatles. That's my guess.
  12. Frosticus macrumors 6502a


    Oct 4, 2010
    Bristol, UK
    Hmm.. if it is cloud based iTunes or a streaming service, it's going to have to be very competitively priced for me to cancel my Spotify Premium subscription.. £10 a month for as much music as I can listen to is hard to beat!
  13. patsfan83 macrumors regular

    Apr 6, 2008
    Are those things that would make for a day you'll never forget?

    It has to be much bigger, something that will last for a long time, and be somewhat when the iPhone came out, was probably the kind of day that you won't forget. Cloud streaming might satisfy those requirements...
  14. kirky29 macrumors 65816


    Jun 17, 2009
    Lincolnshire, England
  15. Cousin Dirk macrumors 6502a

    Jan 1, 2008
    London, UK
    Nothing on the UK site, despite the London clock on the announcement. Maybe it's something else entirely US-centric.

    That said, this isn't just 90-second previews. It can't be, there's no way Apple will milk that this much or regard it as "a day you'll never forget". It has to be something big, a game changer. iTunes Cloud, or something else on that scale that we simply didn't see coming.
  16. Mykbibby macrumors 6502a


    Jun 1, 2007
    Palm Springs, CA
    So this announcement is big enough to take Apple's homepage up, but not big enough to warrant a keynote...

    90 Second Song Previews is definitely happening... but what else?

    Subscription service is the easy guess, but part of me thinks that's keynote material.

    Perhaps iOS 4.2? But that's definitely not big enough to warrant homepage placement.

    This is uncharted territory... I can't remember Apple ever preparing to announce something like this. Who knows what's in store.
  17. NebulaClash macrumors 68000


    Feb 4, 2010
    Yes, I think the inclusion of international clocks is key. This is not going to be some usual U.S-only iTunes announcement that will eventually reach other countries. This appears to be a worldwide change.
  18. mwayne85 macrumors regular

    Feb 11, 2009
    I hope it's some kind of streaming subscription service, but i'm not holding my breath.
  19. rdowns macrumors Penryn


    Jul 11, 2003
    I love Apple PR.

    What could be important enough to tease on their home page and not important enough to warranty an event?
    (I assume there will be no event at 7am Cupertino time)
  20. noriyori macrumors member

    Oct 31, 2006
    yep, cloud service like grooveshark. I just hope they make it as cheap. and available on android devices :D
  21. SandboxGeneral Moderator emeritus


    Sep 8, 2010
    I always like how Apple does it's marketing announcements. Usually cryptic and unexpected. It's like watching a really good keep-you-on-the-edge-of-your-seat movie. :D
  22. dlewis23 macrumors 6502a

    Oct 23, 2007
    I'd put my money on tv subscriptions.
  23. Moyank24 macrumors 601


    Aug 31, 2009
    in a New York State of mind
    + 1

    And here's to 24 hours of speculation and crazy guesses.
  24. AisEv macrumors member

    Apr 21, 2010
    About 23 hours and 30 minutes at this point of post.
  25. patsfan83 macrumors regular

    Apr 6, 2008

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