Notice it's 10a EST, not PST.
That could mean something. Either cloud, subscription, or Beatles. That's my guess.
So this announcement is big enough to take Apple's homepage up, but not big enough to warrant a keynote...
90 Second Song Previews is definitely happening... but what else?
Subscription service is the easy guess, but part of me thinks that's keynote material.
Perhaps iOS 4.2? But that's definitely not big enough to warrant homepage placement.
This is uncharted territory... I can't remember Apple ever preparing to announce something like this. Who knows what's in store.
Beatles? I doubt they'd hold a major event for that...? I mean, they're okay, but I can't see a major announcement to peddle their crap...
Cloud-based iTunes would be Epic. I'll just leave it at that.
It doesn't seem to be on international pages... I just hope it's not US only.
It doesn't seem to be on international pages... I just hope it's not US only.