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Cloud Based Storage is such BAD idea. The internet goes down, A LOT. We just had a 37 hour outage. All our phone company would say is, "We are having internet connectivity issues. Thank you for your patience while we work on the issue." This happens often. If my computer could only run when the internet was there I would not be able to do my work. As it is the outages are a royal pain. No they want to put my music on the net so I can only listen when the net is there? Bad idea. Bad.

And your experiences are the same for everyone? In over 10 years of high speed Internet, I haven't had a total of 37 hours of Internet outage.

Cloud based storage is great for backup. I'm not advocating not having physical backups but cheap and/or free cloud storage is definitely an app that no one should be without.

Cloud based storage is great for allowing me to have access to all my content via my iDevices.

The cloud is an excellent extension of your desktop.
 
With the four clocks, I think iTunes will offer 24 hour iTunes News Network. with Keith Olbermann!
 
With the four clocks, I think iTunes will offer 24 hour iTunes News Network. with Keith Olbermann!

Apple making its own content could be an interesting idea. They could tailor it to their technical needs and it would cut out the red tape they face with other content. Whether people would actually want any of it is another matter!
 
Ok, had to jump in with my thoughts (some crazy, some not):

* All iTunes purchases available on your local machine and in the cloud - use iTunes on local machine for playback, authentication, etc;

* Apple TV will stream from the cloud if you'd like.

* Airplay, iOS 4.2 available

* Facebook: purchase music through Facebook and Ping integration. Facebook gets their cut this way.

* No subscription service. "People don't want to rent music."

* Acquisition of a service. Pandora :p

I am with you all the way until that last one. I hate for them to buy Pandora and close. That would suck, as I use Pandora as my radio at home, work and in my car...
 
Why do so many people think that this has something to do with the Beatles? Did I miss a reference there or something?
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

The fact that it promises unforgettable likely means it will be mediocre at best
 
What? Verizon? New iPad? No people it's an iTUNES announcement. I'm 75% sure it's going to be 90 second song previews with some other possible additions.
 
Who is really going to listen to all their music from the cloud?

Bandwidth is fairly expensive still for the majority, especially for mobile.
 
Why do so many people think that this has something to do with the Beatles? Did I miss a reference there or something?

- It's a long standing rumour
- The words used in the announcement reference songs recorded by members of the Beatles
- iTunes 10.1 has just been released and iOS 4.2 looks complete with no sign of major changes, implying that this is an iTunes Store change rather than new features in the iTunes client
- The announcement is featured only in countries that have an iTunes Store (again implying content rather than a new feature).
 
What? Verizon? New iPad? No people it's an iTUNES announcement. I'm 75% sure it's going to be 90 second song previews with some other possible additions.

Yeah, I don't think the additional 60 seconds would be labeled unforgettable. Expect cloud iTunes, its the only iTunes thing related that is truly unforgettable. Everything else has already been done before.
 
It would appear I am in the minority that could not care less about cloud computing. I have sufficient storage to back up everything that needs backing up. If i were to have a major incident,the last thing I would worry about is physical assets - and i already have photos and documents off site.

What is the big deal I have missed?
 
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