Hello
After much lurking I figured it's about time I give something back to MacRumo(u)rs, and have decided to join the troupe!
If you scrutinise the 'How to' iPhone ad, you'll notice that at 2 seconds (upon the CU of the hand model selecting 'iPod'), the number of icons on the phone's dashboard grows.
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Clock jumps down to the last line, indicating that there is perhaps at least one surprise icon that has been added by Apple, that has not been revealed at this stage, and has been removed from the wide shots of the phone in the ads.
It may also indicate that users will be able to customise the order and appearance of icons, perhaps in a similar way that the dash on OS X can be cusomised.. thoughts?