2: they totally don't follow apple's history of never!!!!! telling a date for availability in the future.

Wut?
Now I know you said "availability", and the ads say "Coming June 29", but they could easily reinterpret that to mean whatever they want (the original Macintosh shipped two days after the 1984 ad ran).
Anyway, I like the ads, they show you doing real things on your iPhone that people can easily understand, unlike many Apple ads which are more high-concept (ie. vague).