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Stores always take a cut. You sell Fortnite at Walmart, they take a cut. You sell in-app purchases in the App Store, then Apple is totally reasonable to want a cut. If you think you can thrive without the marketplace/middle-man, then by all means sell direct to consumers...but don’t try to have your cake and eat it too, using someone else’s marketplace but bypassing them in sales.

You missed an important point. Apple's iPhone is a totally closed system. I cannot even choose which IOS version to use on my iPhone. I have no user rights at all. Epic cannot sell directly, but yes, they initiated this so they will lose the battle, but not just Apple, but Google, Microsoft are concerned about the war being lost. Individual battles like this are peanuts. How many Apple gamers are there? Epic doesn't really care about this small battle. They want to haul Apple into European courts where they're more likely to get sympathy.
 
Why did they terminate it? Cant they just reject app updates they don’t like and leave it at that?
 
You missed an important point. Apple's iPhone is a totally closed system. I cannot even choose which IOS version to use on my iPhone. I have no user rights at all. Epic cannot sell directly, but yes, they initiated this so they will lose the battle, but not just Apple, but Google, Microsoft are concerned about the war being lost. Individual battles like this are peanuts. How many Apple gamers are there? Epic doesn't really care about this small battle. They want to haul Apple into European courts where they're more likely to get sympathy.
Xbox or a playstation, or an LG webs TV or Nintendo Switch Or Samsung fridge, or a Fitbit or 100 of other appliances which offer apps exclusively are closed systems. The iPhone is no different to these
 
I don't agree with alot that Apple is doing these recent years, but I'm firmly on the side of Apple is this battle with Epic and Facebook. Stick to your guns Apple.
 
It appears that terminating their account prevents Epic from collecting money for IAP from the already installed games.

This seems retaliatory, although the Developer Agreement states that Apple can terminate it at any time at its sole discretion. Will be interesting to see how courts rule on this particular facet.
 
That is literally what they are trying to do. Sell directly to consumers. Apple won’t allow that, because, reasons. How do you guys not see the problem? Also that’s not how retail works anyway. Stores buy from manufacturers at a fixed price and then mark it up to make a profit. Profit isn’t guaranteed to the store.
Epic can still sell direct to consumers. Oh you mean sell direct to the customer on an apple device. while I think that might be cool too, i dont see the legal necessity for it. Programmers can easily make applications for lots of devices and customers can play fortnite on lots of devices. Your assumptions about retail arent always true either but thats a more boring topic.
 
After more thought on the subject, I don't think this is a Battle that Epic will win.

And I think it could drag on for a considerable time.

Both companies could lose ALOT, but AAPL has much more Dry Powder to weather any storm !
 
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This seems retaliatory, although the Developer Agreement states that Apple can terminate it at any time at its sole discretion. Will be interesting to see how courts rule on this particular facet.

Today’s iOS Fortnite update redirects you to the Epic Store payment page. The App as it is today would never have been allowed to be installed.

I can only imagine what is happening out there amongst the hordes of 12 year olds, “Mommy, Mommy this app that lets me buy virtual cosmetic items wants your credit card number.”
 
Actually, Apples lawyers are fighting against consumer protection laws. 🤣

Are you certain, or is the interpretation of consumer protection laws being twisted to find some angle where it "looks like" Apple is violating them? There's a difference here.

We all see clearly that Apple tries its darndest to offer the best experience for consumers, and that also means providing a safe e-commerce experience on their platform.

Both my Dad and brother (both Android and Windows users) have had their bank accounts hacked and money taken, and I am 100% certain this is because of the vulnerable platforms that they _choose_ to use. It is a choice that every consumer has. I choose to use Apple and know that my devices are secure.

Apple sees that consumers have choice. I don't think they are violating any laws.
 
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This seems retaliatory, although the Developer Agreement states that Apple can terminate it at any time at its sole discretion. Will be interesting to see how courts rule on this particular facet.

It actually says they can terminate it for exactly the reason they did terminate it - epic failed to abide by the App Store rules, epic changed the behavior of the app without clearing it with App Store review, etc. These reasons are specifically listed in the developer agreement as reasons that apple can terminate. Apple does not need to rely on the “apple can terminate it at any time” argument.
 
Stores always take a cut. You sell Fortnite at Walmart, they take a cut. You sell in-app purchases in the App Store, then Apple is totally reasonable to want a cut. If you think you can thrive without the marketplace/middle-man, then by all means sell direct to consumers...but don’t try to have your cake and eat it too, using someone else’s marketplace but bypassing them in sales.
Apple doesn’t allow developers to sell apps directly to iOS customers.
 
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