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Apple hosts the app and all the updates and handle the tax. The charge on IAP is how free apps pay their way, otherwise, you have something costing Apple thousands per app per month(at least pre AppStore I was looking at $2000/month at least on hosting and CDN costs). The transaction fees and taxes are just a small portion of what that 30% covers. There seems to be this naive narrative forming that the 30% is a transaction fee akin to Stripe.

That service is still not worth the 15+ billion dollars per year Apple is 'taxing' off developers. There's a middle ground between 3% (a regular payment processor cut) and 30%...
All these billions are customer's money.
 
Good for Apple. Epic is full of ****. Let me put it this way... I own a barbershop which sells pomade. The customer buys the pomade from me for $18, but the distributor gets 50% of that, so I keep $9. That's pretty standard in retail. I think Apple taking 30% to distribute a product to millions of people is more than fair. People are giving Apple **** because they are a huge, profitable company. They got that way by creating great products and selling stuff that people want. Their developer agreement is pretty clear. If Epic doesn't play by the rules, which they entered into willingly, then Apple has ever right... and SHOULD tell them to take a hike. Epic screwed the pooch on this one.
 
That service is still not worth the 15+ billion dollars per year Apple is 'taxing' off developers. There's a middle ground between 3% (a regular payment processor cut) and 30%...
All these billions are customer's money.
Free apps pay $99 a year for dev account / hosting. Nothing is free.
 
And then they can switch to Android where they can play Fortnite.... oh wait... that doesn't work.

Umm.... maybe they can carry a PC in their pocket instead.... no, that doesn't work.

Maybe Epic will spend the money to invest in a new mobile OS and start making phones and on this new mobile OS, Epic will let anybody sell anything for free because they aren't greedy at all..... no wait.... they are throwing a fit because they cannot get more than 70% of mobile sales even though they make the same or less from game console sales.

I guess I am not seeing the scenario you are talking about where these 12-year-olds who Epic deprived of Fortnite take it out on Apple when they grow up.

I see you’re not used to freedom, happens often to people that has been jailed over a longer period, it’s called stockholm syndrome. Anyway, on Android you can install Apps from outside the Playstore.
 
That service is still not worth the 15+ billion dollars per year Apple is 'taxing' off developers. There's a middle ground between 3% (a regular payment processor cut) and 30%...

The developers are getting $35+ billion that they wouldn't get without the app store...

The 30% is pretty much the industry standard (Xbox, Steam, Playstation, Google Play), you should see what Amazon charges for eBooks (the per MB download cost).
 
Amazon Prime Video has in-app purchases.
This was blocked for the longest time because of Apple's 30% rule.
You could watch the movies, but you had to rent them from your computer.
Amazon and Apple have made a side agreement to allow in-app movie rentals.
So Apple can be flexible when they want to be.

Okay... fair enough. The point that Apple does not have to allow sums of money thru their portals without a negotiated agreement (and not simply an intentional violation of the existing one) still stands.

Epic has no leg to stand on here. They should have done this when there was a significant change to the TOS. Not whenever they felt like it.
 
Setting aside for the moment who’s right - what I don’t get is, how is Epic still in violation? If Apple already killed Fortnite, then how is Epic violating the terms currently? Apple can’t force Epic to sell Fortnite on the App Store.

I just ran Fortnite on my iPad Pro. The Fortnite launcher updated the game. Now, when I go to buy vbucks, I am taken to a page that looks similar to the Epic Store payment page on my PC. It is interesting that Apple didn’t kill the app completely because this is clearly in violation.
 
#Epic 😅

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The developers are getting $35+ billion that they wouldn't get without the app store...

The 30% is pretty much the industry standard (Xbox, Steam, Playstation, Google Play), you should see what Amazon charges for eBooks (the per MB download cost).

And it's sad for the industry to sort of tacitely colluding on that 30% magic number, the highest they could find without developers outright revolting... until now. And think what you want of Epic, but their Epic Game Store was the first to disrupt that 30% magic number, down to 12% and with advantageous terms for games using the Unreal Engine. That was only possible because the PC is not a walled garden.
 
Literally everything epic does is delivered to the masses with a positive spin that attempts to engage them into believing they have a just cause for them to get behind and it's all done through lies direct manipulation. The position they took did not gain anywhere near the traction they no doubt hoped for and yet they still maintain they are in the right breaking platform TOS putting together a wildly ill conceived advertising campaign and using children to champion them into getting more control and more money. Epic a hugely successful company yes they got lucky with an altered singular ip that was on the very verge of being cancelled and push for platform exclusivity with their very own launcher while screaming down with all the unfair monopoly that makes us make less money.

30% has been a staple for so long take into account the running costs of any given secure platform it all adds up besides if it ever needed to be contested in any shape or form the way Epic has gone about it was nothing but a text book vision of how to do it all wrong. They are in the very thrones of throwing away everything they have attempted to build all in the name of pure greed when a simple back step would have resolved everything by removing the backdoor they purposely used that started it all.

Epic did this to themselves. They are no champion and this was never a champions story.
 
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What all of you pro-Apple people aren’t getting is that this has a direct effect on IOS/IpadOS gaming period. Unreal engine is the only graphics engine approaching anything close to console quality. This cuts off all games based on that engine at the knees. No more updates as the developer of said engine has been booted.

Now all we have is the lame duck Arcade that has been hugely dissapointing.
The Unreal Engine is not affected by the developer account Apple have terminated. The UE is from Epic Games International (or something like that), and the judge in the recent ruling said Apple should NOT terminate that account as it's unrelated to the actions of Epic with their Fortnite game.
 
Okay... fair enough. The point that Apple does not have to allow sums of money thru their portals without a negotiated agreement (and not simply an intentional violation of the existing one) still stands.

Epic has no leg to stand on here. They should have done this when there was a significant change to the TOS. Not whenever they felt like it.
That's the issue here.
Epic, and others, can manage the transaction completely without any involvement from Apple... no "Apple portal" as you call it. The funds never have to pass through Apple's systems at all.
Apple makes you use their service.
 
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I do believe there will be a day where the Apple App Store, and maybe Google too, will be declared monopolies. As long as Apple does not allow anyone to add an app to their iPhones legally other than through the App Store, that is always going to be a target for the government.
 
Good ridance to any pay to win games

I ditched World of Warcraft when the released gold for cash tokens (not related to this case)
Never touched fortnite (v bucks for cash)

I know I'm limiting my gaming expeience by this stance but it's one I stand by.
 
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Okay, Apple promoting PUBG is pretty hillarious I'll give them that..

Very intressting times we have now with big tech battling it out.
 
There's a key difference between a Playstation and an iPhone. A Playstation is sold as specialist gaming hardware, whereas a phone has become essential to everyday modern life. Those are taken into consideration when antitrust proceedings take place. It's the reason Microsoft lost 20 years ago as the web became more critical

Supermarkets are also essential, it will be interesting to follow.
 
The question will be, who's shareholders are going to shout the loudest when both companies see a drop in revenue. Whoever stands to lose the most will be one who backs down first
 
The question will be, who's shareholders are going to shout the loudest when both companies see a drop in revenue. Whoever stands to lose the most will be one who backs down first
EPIC is a private company with investors. Apple is a publicly traded company with shareholders. Tencent has 40% in that investment, but the PUBG is another of Tencent games.
 
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