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Not really. This is likely a defensive move meant to stall efforts in Europe to force interoperability with iMessage given new regulation on gatekeeper platforms. By adopting RCS, Apple likely thinks it can make a stronger case that the EU Commission should not force it to open up iMessage. Not sure if it will work though.
How is doing exactly what the EU asked for "cross-platform interoperability for messaging" a defensive move against "cross-platform messaging"? Sometimes you can avoid getting in trouble with the law by just following the law.
 
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GREAT! But it's not available now. They announced that just in July of this year and it doesn't yet exist.



Again, that Google announced this should tell you exactly WHY Apple wouldn't specifically be using their proprietary E2E service.
It is not a one and done solution, it is various solutions all supported. The client devices negotiates with each other what encryption they want to use and then the message gets encrypted using that method. Google supports opensource signal protocol and they also want to add MLS protocol as well. The Universal profile will adopt those as every major carrier in the US supports Google's implementation. Apple just likes being dragged along prolonging the inevitable.
 
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Well, arguably the most important aspect of RCS is security. SMS is entirely unencrypted, whereas RCS supports E2E encryption. There's also improved photo quality, bigger attachments, longer messages, etc.

It's not as if you lose stability or anything with it. It only adds enhancements.
Fair enough :) thanks for the explanation
 
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What’s with the US refusal to use WhatsApp? It’s what the rest of the world does.
Personally, I wish more people would get on telegram, not least because it feels better designed than WhatsApp, and there is at least an iPad app for it. So my phone can be in my room and I can in the living room with my iPad and still get notified when somebody iMessages or telegrams me. But with WhatsApp, it's either I bring my phone around everywhere with me, or I keep my Apple Watch on at home for notifications.

And maybe that's the point. People aren't so much interested in there being a standard as much as they are interested in a standard that they use. People cry "unfair" when they really mean "not to my advantage".
 
...and it isn't currently available now.
E2EE is available using googles extension. ALL 3 major carriers support this. Apple will have to support this whether intentionally or when it gets adopted to the Universal Profile.

Again, what are you trying to say? Why are you insisting that Apple MUST use Jibe?
Nowhere did i state Apple must use Jibe. They however must communicate with Jibe to send RCS messages to all 3 major US carriers. They can implement google E2EE extension on iOS. That has nothing to do with Jibe, all Jibe does is serve as a relay to connect Apple RCS.
Apple would never do that. They are not going to announce that Google controls messages that are being written in iMessage. I'm not understanding your point, or your fantasy here.
You clearly do not understand how this works. At no point does Google control messages written in iMessage. All messages you send from iMessage goes through Apple servers then it gets relayed to Google RCS network.
 
So? MMS allowed images to be sent instead of just text over the standard cellular SMS protocol, I don’t see a special color being given to MMS.
When iMessage sends a picture to, say, Android phone, it uses MMS. It's impossible to do it with SMS. SMS and MMS in this case are referred as two parts of the same protocol (or same family of protocols). The max file size allowed by MMS is 500kb whereas RCS can handle file sizes as large as 105MB. This alone make enabling RCS a good reason but there are other reasons too.
 
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As I've very clearly stated - I don't care what Android does in it's own ecosystem. I don't care what phone people use in general. I don't think a company should be forced to adopt RCS if they already have a better product for their own user base.
You're muddling your own message, probably because you're still confused about what this actually means. iMessage isn't going away. You'll still be able iMessage all your iOS friends. All this will do is make messaging between iOS and Android devices better. Regardless of if Apple was forced to implement this or not (and we can definitely debate what counts as "forcing" Apple to do anything) this is either neutral or an improvement as far as the end-user experience goes, which is what matters IMO.

As another example, WhatsApp exists to communicate with people across platforms. There are no feature restrictions.
And what does that have to do with RCS? Unless I can set Whatsapp as my default messaging app, I don't care what features it does or doesn't have.

This was absolutely unnecessary for the majority of iOS users but extremely important for Google as their own ecosystem barely exists and is quite pathetic TBH.
Given that the majority of the world uses Android devices, I think having a decent, modern messaging standard that works between iOS and Android is pretty important to iOS users. If it's not important to you, that's fine, it won't affect your life in any way.
 
"The European Union, for example, has been working on legislation that would have required Apple to make changes to iMessage to make it available on other platforms. With RCS, iMessage will no longer have as many benefits that are unavailable cross-platform."

Good luck. Apple-only features like iMessage and FaceTime were originally going to be cross-platform per Steve Jobs, but they were blocked by PATENT TROLLS, who then extorted hundreds of millions of dollars from Apple for BS patents. Ugh, it's frustrating!
 
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When iMessage sends a picture to, say, Android phone, it uses MMS. It's impossible to do it with SMS. SMS and MMS in this case are referred as two parts of the same protocol (or same family of protocols). The max file size allowed by MMS is 500kb whereas RCS can handle file sizes as large as 105MB. This alone make enabling RCS a good reason but there are other reasons too.
Yeah I think it's good to have more choice. I just think for consumers it's less confusing to have yet another color for the bubble. I'd say it's a better experience to transparently support more features from RCS while still keeping the bubble green.

Ideally there would be just one color of course... no need for green/blue to distinguish between iMessage and SMS/MMS/RCS.
 
Any colour will be used to create division; this is what Apple wants and has no problem with creating a toxic society over something petty as an effing choice of phone.
The different colors do have a function. They indicate at quick glance what functions are available for which contacts. iMessage has unique functions.
And I think there are much deeper things responsible for toxicity in society than chat bubble colors. If anything, brand alliance is a symptom, not the cause.
 
What’s with the US refusal to use WhatsApp? It’s what the rest of the world does.
Whatsapp kinda sucks. It looks like trash, it's tainted by its Facebook ties, not to mention that I can't even set it as my default messaging app either (yes, this is an iOS problem, but still annoying nonetheless). I'm not American and I've been using Whatsapp for years (probably over a decade), but it's just not a nice app.
 
So what color? Aquamarine bubbles?

Presumably RCS and SMS should be different colors.
 
To paint iMessage as being developed and used for "exclusion" is so reductionist as to barely merit response; but since MacRumors has become the place to spout nonsense like this...

iMessage was released in 2012, when the only other option was feature-less SMS. iMessage set a new standard in communication.

Are you saying the EU should have stepped in and stopped development in messaging technology so that we only have SMS?
It didn't start that way, it evolved that way and apple realized along the way that it was a benefit to them. There's zero technical reason in 2023 technology that an entire group chat needs to be handicapped because a single user doesn't support all the features. That's a conscious decision by apple development to continue to enforce that restriction.
 
Knowing Apple, they will never do anything 1) that is not in their best financial interest to do, 1A) that does not exploit popular ideas of virtue for their own gain, 2) that they are not forced to do by regulations, or 3) that they are not ordered to do by China. Since it's not #2, then either their analysis has made #1 or #1A the reason or it is #3.

Apple's MO. One of these or a combination of these will explain almost every decision.


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Your description sounds like every big company to me.
 
So what color? Aquamarine bubbles?

Presumably RCS and SMS should be different colors.
More colors is just a mess. There really should be only one color - having a "special color" for iMessage is just annoying - I understand why it might have been needed since SMS had significantly less functionality than iMessage, but if RCS brings enough parity, ideally it should be just one color and they can have some kind of sender-visible warning if they try to use iMessage-exclusive features when sending a message.
 
What’s with the US refusal to use WhatsApp? It’s what the rest of the world does.
A lot of people in US do use WhatsApp. In fact, it is often the only way to communicate with people abroad or across the platforms. One can get wrong impression about the attitudes towards WhatApp on this and some other tech-centric forums (like Arstechnica, for example) because they are frequented by Apple afficionados who are very hostile towards Meta (Facebook) because of their perception (carefully cultivated by Apple, I guess, but that's not the only reason) towards privacy. If anything, in the US, outside of iMessage, WhatsApp is probably much more popular (compared to other countries) than other messengers (like Signal and Telegram) which are familiar to very few. In part, this may also be explained by the fact that iPhones are way more prevalent in US than in most countries (especially among the youth who use IM the most) and in many cases entire families and groups only have iPhones so they have no need for anything but iMessage. As a results, many people are also not familiar with WhatsApp and can't really have an educated opinion about it.

On a side note, many people in the US will be afraid of using Telegram because it was designed (and is still owned?) by the Russian(s). With current political climate, this would be a no go for many Americans despite the fact that, as I understand (I am not using telegram myself), feature-wise Telegram is a much better tool. Just for comparison, file size limit in iMessage is 100MB vs 2GB in Telegram. More importantly, with features like "Telegram channels" Telegram serves as a social media platform. That's, for example, how many people follow the events on the Middle East. iMessage is a much narrower focused tool.
 
This will only benefit Apple at this point. So many already use alt apps for their messaging needs, if the standard app works without hiccups, many won’t even bother to try something else.
 
Features that were available to only iOS users are now being made available to Android users. That's an attempt at breaking the ecosystem. This is NOT positive for Apple in any way. It's a negative as now people have LESS incentive to buy an iPhone if they can get similar features via Android.

The Apple ecosystem is the main reason why I am an Apple user. I know that the App Store is safe because Apple has a thorough review process and I don't want side loading. Another bullsh*t EU goal.

Android users can have your own ecosystem - I just don't care.

This was a horrible move by Tim Cook.
"Features that were available to only iOS users are now being made available to Android users."

What??? No they're not! What are you talking about?
 
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