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I've been waiting for an Amazon Prime Video app for the Apple TV since I purchased the new model back when it was originally released. Granted I know I can and have used AirPlay to stream from my iPad to the ATV, but I can't wait until there is a native app on the ATV.
 
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4K gives you 4K and nothing more but it also adds a lot of new issues. My parents own a 4K TV but not a single thing that can play 4K. They have a terrible internet connection that prevents streaming and own no players or offline media.

The big stumbling blocks for 4K are not the screen itself nor people there to buy them. All issues are related to content and delivery. As we all know a crap 4K stream looks worse than a 1080p bluray with good quality 4K capable of beating 1080p exceeding most streaming bandwidth and requiring enough diskspace to fill harddrives in a blink of an eye. 4K will come but there is no rush for it and most won't be seeing anything in quality 4K for many years.

Dolby Atmos. The end.
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thinking might just cancel netflix as it feels like amazin prime video is far better for choice

Indeed
 
And yet there's barely any 4K content. Most movies shot in 4K are down converted to 2k due to the enormous cost of post production of 4K. Even Netflix shows in 4K are Dow converted to go over the cable line.

How about a 4k Apple TV? Don't tell me it's not mainstream enough, because I would just defer you to BestBuy.com. The everyman is buying a 4k TV in 2017.
 
Dolby Atmos. The end.
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I'm not sure what your comment on 4K video has to do with Dolby Atmos. Technically speaking, Apple could send Dolby Atmos over Dolby Digital Plus to an Apple TV right now. It's up to your Dolby Atmos receiver to decode it. Atmos isn't for uncompressed audio only and it doesn't have to be a 4K movie either. In other words, its presence is pretty irrelevant to video quality. Sadly, most Blurays don't even include Atmos when they COULD. The same applies to 7.1 soundtracks. Tons had it at the movie theater while relatively few include it on Bluray. It's very unfortunate the studios don't car about high-end theater enthusiasts.
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And yet there's barely any 4K content. Most movies shot in 4K are down converted to 2k due to the enormous cost of post production of 4K. Even Netflix shows in 4K are Dow converted to go over the cable line.

2K is more or less the same as 1080p (a whopping 68 more pixels per line). Thus you are trying to say "most" movies advertised as 4K are LYING and are only giving standard HD resolution. That would make the 4K designation MEANINGLESS as 2K more or less *IS* 1080p. That would make 4K an utter SHAM. Somehow, I don't believe you for a second.
 
I'm not sure what your comment on 4K video has to do with Dolby Atmos. Technically speaking, Apple could send Dolby Atmos over Dolby Digital Plus to an Apple TV right now. It's up to your Dolby Atmos receiver to decode it. Atmos isn't for uncompressed audio only and it doesn't have to be a 4K movie either. In other words, its presence is pretty irrelevant to video quality. Sadly, most Blurays don't even include Atmos when they COULD. The same applies to 7.1 soundtracks. Tons had it at the movie theater while relatively few include it on Bluray. It's very unfortunate the studios don't car about high-end theater enthusiasts.

4K is the holy grail. It will make discs obsolete. Until it's streaming in mass, streaming will remain inferior to the disc. It is unfortunate apple doesn't care about the enthusiast enough to offer 4K. Perhaps the concept of iTunes being in the Microsoft Store will lead to iTunes being able to be downloaded. Maybe Apple will dump Apple TV and allow iTunes on a Roku or Amazon devices that offer 4K given there is plenty of content out there now.
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And yet there's barely any 4K content.

Whut???
 
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Cool. This might make Prime worth it finally.

It'll be interesting if Amazon turns around and announces their live TV service shortly after or during.... Apple has been mum on their TV service. Maybe they both need each other...
 
Not to mention the dearth of actual 4K content. Even the Super Bowl wasn't available anywhere in 4K. It nice to demand the release of a 4K Apple TV and all, but there needs to be a lot more actual content first.

What about on our iPhones that shoot video in 4K?
 
Well, it doesn't really make up for great news from a strategy- or credibility perspective.
Both companies have been in constant conflict, sending the message they were better off without the other, and now they seem to have amended that.
Partnership between former enemies, mostly come from a weakness perspective:
• Apple's hunt for its own content has been imminent, as cornerstone of its media strategy. Its ability to provision own content has always been questioned, leading to more and more pressure (and near compulsary disorders for some...) Plus a wild variety of self-promoted individual shows to conceal that they weren't able to close serious media contracts. Allowing and now announcing their content competitor Amazon to fulfill that role seems to prove the notion that they lost the race.
• Amazon apparently needs to enlarge its choice of platforms to enter part of the market, that its Fire stick apparently doesn't address, undermining the Fire as the favorite settop box of choice.
• Both companies suffer more than profit from their excluding codec policies
• WWDC Timing: I cannot imagine that developers would consider this news of any relevance.
Consumers will, but they're not the target of WWDC.[/QUOTE

To anyone paying attention the past 5-10 years, consumers are clearly a secondary target of WWDC (via the tech press).

Apparently there is little other news of relevance with respect to developers, which is a very sad circumstance.[/QUOTE

This is an absurd assumption. Just because Apple may announce some news about Amazon at WWDC does not mean they won't have a ton of innovation to share with developers. The two are not mutually exclusive.
 
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To anyone paying attention the past 5-10 years, consumers are clearly a secondary target of WWDC (via the tech press).
This is an absurd assumption. Just because Apple may announce some news about Amazon at WWDC does not mean they won't have a ton of innovation to share with developers. The two are not mutually exclusive.
Maybe there is.
But this isn't - it is neither the subject nor timeframe to attract devs primary interest.
Devs are creators - not consumers !
 
Im up for that - would be nice to have a dedicated app for MacOS too - keeping it simple for family.
 
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Bizarre I have seen zero news about it.
Funny I was just thinking last night what ever happened to that Amazon Video App that was coming?
And no details about it anywhere. I sure hope it's not Kurplunked! AGAIN!
 
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Well, we heard Amazon was going to release an app a year or two ago too? Turned out to be fake news (just like this time, apparently). I mean why would Amazon give Apple a bone here? It has literally NOTHING to gain and everything to lose. Right now FireTV is leaps and bounds ahead of Apple TV sales (and rightly so, IMO with Apple's bonehead move to not include 4K). You can get Amazon Prime on a Sony PS4 even, but you cannot get Apple TV movie rentals on anything but iTunes and Apple TV. In other words, why should Amazon give Apple access to Amazon Prime when Apple would never dream of giving FireTV access to Apple TV/iTunes material??? Amazon gets nothing and Apple gets increased sales. Quid-Pro-Quo. IMO, Apple needs to give Amazon something of value in return (i.e. maybe Airplay compatibility in return for a Prime App viewer?)

Of course, Amazon does similar when it comes to something like Vudu. Fortunately, unlike Apple TV, Amazon FireTV is a largely open system (i.e. you don't need paid developer status to side-load 3rd party software). So where I can only get MrMC on AppleTV at best, I can get full Kodi on FireTV with a free side-load. I just recently installed a 3rd party Vudu App for FireTV that now gives me access to my Ultraviolet HDX digital copies on my two FireTV 4K units and SDX on my FireTV stick (Amazon wouldn't approve an official one, but as long as the platform is open to side-loads, someone can always fill the gaps with modified Android Apps that support Amazon specs and remote control). There's a certain irony that my PS4 has a better selection of usable video streaming Apps than Apple TV or even FireTV without side-loading (Vudu video quality streaming blows away iTunes IMO; I had a hard time telling the stream from the BD where you can usually spot at least some dark lighting banding issues on iTunes encodes sooner or later). I can even remotely control and play games on my Mac from the PS4 with the Sony Playstation App and one of my dual shock controllers. It'd be nice if I could play Mac games on the PS4 as well in return, but Apple doesn't care about games while if I had Windows 10 and XBox, I think you can play both directions?)
 
Well, we heard Amazon was going to release an app a year or two ago too? Turned out to be fake news (just like this time, apparently). I mean why would Amazon give Apple a bone here? It has literally NOTHING to gain and everything to lose. Right now FireTV is leaps and bounds ahead of Apple TV sales (and rightly so, IMO with Apple's bonehead move to not include 4K). You can get Amazon Prime on a Sony PS4 even, but you cannot get Apple TV movie rentals on anything but iTunes and Apple TV. In other words, why should Amazon give Apple access to Amazon Prime when Apple would never dream of giving FireTV access to Apple TV/iTunes material??? Amazon gets nothing and Apple gets increased sales. Quid-Pro-Quo. IMO, Apple needs to give Amazon something of value in return (i.e. maybe Airplay compatibility in return for a Prime App viewer?)

Of course, Amazon does similar when it comes to something like Vudu. Fortunately, unlike Apple TV, Amazon FireTV is a largely open system (i.e. you don't need paid developer status to side-load 3rd party software). So where I can only get MrMC on AppleTV at best, I can get full Kodi on FireTV with a free side-load. I just recently installed a 3rd party Vudu App for FireTV that now gives me access to my Ultraviolet HDX digital copies on my two FireTV 4K units and SDX on my FireTV stick (Amazon wouldn't approve an official one, but as long as the platform is open to side-loads, someone can always fill the gaps with modified Android Apps that support Amazon specs and remote control). There's a certain irony that my PS4 has a better selection of usable video streaming Apps than Apple TV or even FireTV without side-loading (Vudu video quality streaming blows away iTunes IMO; I had a hard time telling the stream from the BD where you can usually spot at least some dark lighting banding issues on iTunes encodes sooner or later). I can even remotely control and play games on my Mac from the PS4 with the Sony Playstation App and one of my dual shock controllers. It'd be nice if I could play Mac games on the PS4 as well in return, but Apple doesn't care about games while if I had Windows 10 and XBox, I think you can play both directions?)

Yes, it was announced at the keynote but is “fake news” :rolleyes: How about thinking twice before posting.
 
Apple said it would be available in the fall but they said it would be available as an app within the videos app. However in the UK we don't currently have the videos app. I really hope we get it in the fall along with the US.
 
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Just rewatched what TC said at announcement, said was coming to TV app later this year. That was pretty much it. We don't have TV app in U.K. so I presume there is also a separate prime app that is needed for content to show in TV app.
I think if Apple hadn't waited so long to give Apple TV an App Store things would have been very different, every network and streaming service would have had an app. The Apple TV would have been like the iPod, iPhone and iPad was, instead even now you get blank looks when you mention you have an Apple TV.
 
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