Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
You are right.

This is something that 99.9% of the population simply cant afford.

It is the Studio Display... the Fully loaded Mac Pro... The Gold Apple Watch (remember that?)...

Like it or not they can release what they like and make it as 'amazing' as they like but for a car, when there are better alternatives for half the price many people simply wont be able to afford it.
Yea it's beyond it's not worth it to I don't physically have the disposable income to pay for it
 
For $100,000 I can take public transport every day for 100+ years.

Don’t need to pay for upgrades on top.

Don’t need to pay for years insurance on top.

Don’t need to pay for repairs on top.

Don’t need to worry about traffic accidents.

Can sit on many seats.

Meet lots of interesting strangers.

Bump into friends.
Just wish they could get any decent mass transit here. They are actually cutting route when it's already crap. Looked into it once, but it would take at least 8x as long as driving.
 
  • Like
Reactions: cyb3rdud3
Wow and I still drive my stick shift truck from 1999. The benefit is I can go off the paved road with no sensors screaming at me that I shouldn’t be doing that.
 
They can’t even excel with phone and watch batteries so forgive me if I scoff at the thought of them producing a car battery
 
  • Like
Reactions: NightOne
Like many of you has already said: that amount of money is crazy.

But, as I always say: there's people for anything, especially with cash.

A vehicle with a MASSIVE Apple logo on the front, on the back, and only a 'revolutionary' curve design without major new features will sell anyway - like the original iPhone.

Advertising on wheels.
Cool take Nascar to the ordinary drivers. Does it come with a special suit with ads galore too
 
at this point, who cares about a rumored Apple Car that may never come to light anyway? i get that this is a 'rumors' site - but the whole apple car stories are so 'out there' that they are a joke.
 
  • Like
Reactions: LD517
An Apple Car doesn't feel like the right direction. If Siri still can't understand me 1/2 the time, perhaps they should put their investment capital into developing better speech recognition tech. It's kind of shameful how much Siri has stalled over the past few years.

Frankly, instead of expanding into the automotive industry, it would make more sense if they created their own line of Homekit appliances like lights, plugs, home theater speaker systems, door locks, etc. That feels more on-brand for me than a car. But I guess Apple does like to experiment and try new things. And that's kinda why they've made it to where they are today. So I dunno... I guess just keep on truckin', Apple.
The margins are way too small for Apple to mess with appliances. They would just be spinning their wheels. No pun intended
 
For $100,000 I can take public transport every day for 100+ years.

Don’t need to pay for upgrades on top.

Don’t need to pay for years insurance on top.

Don’t need to pay for repairs on top.

Don’t need to worry about traffic accidents.

Can sit on many seats.

Meet lots of interesting strangers.

Bump into friends.

Just wish they could get any decent mass transit here. They are actually cutting route when it's already crap. Looked into it once, but it would take at least 8x as long as driving.
Same here...If I want to arrive by 9am at work (only 36 miles away from central London, UK) and only use public transport I would have to leave tonight at 6:02PM. In pure travel time it would take me 2hr24minutes at a direct cost of £37. Then there is a central London hotel fee of on average £200 per night. Then to go home at say 18:00 leave the office, I can't get transport back home until about 4:47AM. It is simply impossible with public transport and I live just 36 miles from central London....

$100K would buy me just about a garage in London, not even a home. By car including traffic it only take me about 1hr, parking is free, EV charging costs me £3.90 per week...

$100K for a car is actually a bargain for some ;) #manmaths :p
 
There's a significant difference between an expensive iPhone than an expensive Apple Car. That difference is that an iPhone cost doesn't permanently damage someone's financial situation if they make the purchase outside of their budget. The car WILL. For a lot of consumers, even if they put up a good 20% down payment, it still will haunt the them for 5 years of $1600/month payments. If during that 5 years they have any kind of financial hardship, they pretty much forfeit the car and also suffer a credit loss of 100 points.
 
$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.
Equates to 10+ Elon Musk Houses.....
 
Like many of you has already said: that amount of money is crazy.

But, as I always say: there's people for anything, especially with cash.

A vehicle with a MASSIVE Apple logo on the front, on the back, and only a 'revolutionary' curve design without major new features will sell anyway - like the original iPhone.

Advertising on wheels.

If pricing follows the original iPhone, the "iCar" will launch at $99,999 and then three months later they will reduce the price to $59,999 and offer early buyers a $20,000 Apple gift card. :D
 
Like many of you has already said: that amount of money is crazy.

But, as I always say: there's people for anything, especially with cash.

A vehicle with a MASSIVE Apple logo on the front, on the back, and only a 'revolutionary' curve design without major new features will sell anyway - like the original iPhone.

Advertising on wheels.

Like the majority of new cars on the roads, most of those you will see will be leased so cost will be irrelevant I suppose if the monthly payment is £500 or less. In the UK as much as 58% of newly registered cars are on commercial or private lease programs with 82% overall leased or bought on extended finance. I think with the drive to electric cars growing, most of us won’t be buying cars but renting them in years to come as it simply won’t be viable for the average person to be buying £80k+ vehicles.
 
  • Like
Reactions: chekk
Just wish they could get any decent mass transit here. They are actually cutting route when it's already crap. Looked into it once, but it would take at least 8x as long as driving.

In my city, which are three cities across Europe because my family is spread out, public transport is comfortable.

In Italy we love trains. We had 4G on underground trains a decade ago. We don’t even need the Wi-Fi on the metro Stations. The 4G and 5G signal is great even 50 meters underground.

We are the nation that has four very famous car companies but we do not sacrifice the working people just to make the richest corporations happy. The infrastructure should support public transport and roads and always modernise them both.

China is following that philosophy of building train infrastructure and America is still handcuffed to cars because of fossil fuel and auto lobbies.
 
  • Like
Reactions: Rokkus76
According to Kelly's Blue Book, the average price of a new (non-electric) car in the US was $48,000 in mid-2022. And the average price of a new electric car was $66,000. So Apple would not be out of line at $100,000 in 2026.

I am definitely interested. I will not buy a Tesla, but I am looking forward to an electric car in the next 4 or 5 years...
 
  • Like
Reactions: cyb3rdud3
Like the majority of new cars on the roads, most of those you will see will be leased so cost will be irrelevant I suppose if the monthly payment is £500 or less. In the UK as much as 58% of newly registered cars are on commercial or private lease programs with 82% overall leased or bought on extended finance. I think with the drive to electric cars growing, most of us won’t be buying cars but renting them in years to come as it simply won’t be viable for the average person to be buying £80k+ vehicles.
Doesn't make any sense as someone still got to pay for those £80K cars even when you are leasing and then some profit to the money lenders. The main reason there used to be good lease deals was the incredible margins, over productions etc. But it has been for a while now a sellers market, and interest rates are going up. A lot of people used to budget on cheap monthly deals will be in for a shock. Always better to just live within one's means...
 
Really only interested in an Apple "fleet" vehicle, as some have imagined/wished for, i.e. I summon a car with my phone; it picks me up, drives me somewhere; I pay and exit, and the car drives away. I don't want to own an Apple car (or any car).
 
According to Kelly's Blue Book, the average price of a new (non-electric) car in the US was $48,000 in mid-2022. And the average price of a new electric car was $66,000. So Apple would not be out of line at $100,000 in 2026.

How "out of line" the price is will depend on various aspects of the car including size, standard and available options, capabilities, etc. New EVs start under $30,000 (e.g., Nissan LEAF) but can also run six figures (e.g., Tesla Model S). More EV models are expected to become available at lower price points in the coming years which means average pricing will likely drop.

It sounds like the "under $100,000" figure is referring to a potential Apple Car starting price which, if so, could mean average Apple Car prices may be a lot higher (more "out of line") than average EVs.
 
How "out of line" the price is will depend on various aspects of the car including size, standard and available options, capabilities, etc. New EVs start under $30,000 (e.g., Nissan LEAF) but can also run six figures (e.g., Tesla Model S). More EV models are expected to become available at lower price points in the coming years which means average pricing will likely drop.

It sounds like the "under $100,000" figure is referring to a potential Apple Car starting price which, if so, could mean average Apple Car prices may be a lot higher (more "out of line") than average EVs.

The market certainly needs a huge injection on sub £30k EV’s if the market are going to take them seriously in the coming years for those wishing to buy their vehicles. Right now they are priced beyond the average used car price of £12k and a tiny Nissan Leaf isn’t going to satisfy the needs of your average family. The Apple car will be largely irrelevant on the whole if the price points are to be believed but I doubt Apple are going after the mass market.
 
I agree. In fact, I am having trouble believing any of the hype. Any time a company steps this far outside of their realm of competence, it is usually a disaster. Corporate history is full of examples of successful companies that see the need to 'expand' beyond their core products, and usually (read "almost always") totally destroy then abandon their expensive purchase or merger. (Note: not talking about Google - that is a given with them). Apple has as much rational need to make a car as a submarine.
Well, the EVs are much more tech product than regular vehicles, so Apple is not moving very far from its realm of competence in this regard. This issue here IMO is predominantly "scale". Apple has never ever manufactured something as big as a vehicle. This requires gigafactories, enormous logistics, large network of service centers to support customers, etc. Even the machinery that is used in the factories take years to manufacture and calibrate. All this is not compatible with "Apple secrecy". And we also talk about of thousand of new workers assembling these vehicles and manufacturing the parts with Apple logo. There is absolutely no way Apple could hide from the public eyes a vehicle that is not several years far from reaching mass production stage. And if we take "Apple's attention to details" probably they won't settle for months on the design of the headrest alone among other hundred of components and parts. Bottom line is, an Apple car is not compatible with Apple (current) core principle and business strategy in any way.

The only way Apple could enter car business is by purchasing Rivian or Lucid, the only US startups that proved that they can make a real EV and deliver to customers.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.