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Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

**** or get off the pot. Either make a car or don't.

"It's coming 2021, y'all!"

"It's coming 2023, y'all!"

"It's coming in the transit of Mars across Venus sometime next decade, yall!"
 
Curious what happens with insurance if we ever do see fully autonomous cars with no steering wheels. Who’s liable? Must be the manufacturer, right?
 
The misleading narrative continues. Apple probably needs it to continue as the whole reason it went with this mythical car or the vr goggles that will flop was to reassure investors they have something else cooking and isn’t just an iPhone company.

That’s one way to do it I suppose. Another would be to embrace iPhone and expand the ecosystem. Keep doing what you know.

We should’ve seen a mirrorless camera by now. Cameras and doorbell cams tied to iCloud which would bring in more iCloud subs. The list goes on.

In addition buying some software companies seems key. You need to be essential in some way. Intuit? Adobe? Maybe this isn’t feasible but I know the car isn’t.

But bottom line I can’t use a Mac for work. And using an iPad would be laughable. If I was Apple, I’d work on changing that from not being able to use to downright essential to have.

Gaming console. These amazing chips and nothing.
 
A new toy for folks with too much money, I'm looking forward to this awesome car design with crappy software.

It will be magical nonetheless.
 
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MacRumors said:


Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg.

Apple-car-wheel-icon-feature-yellow.jpg

Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.

canoo-interior-1.jpg


Canoo Interior​

Apple's main competitor will likely be Tesla, a brand that features electric vehicles with some self-driving functionality. Tesla vehicles are priced starting at around $47,000, but can go up to over $100,000. If the base Apple Car is priced at or around $100,000, it will compete with Tesla's higher-end Model S.

The original plan was to price the Apple Car over $120,000, but Apple is now planning for a lower price point, likely due to the more restricted autonomous driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the Apple Car, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.

Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.

Article Link: Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026
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I'm not a money knower. Or a manufacturing doer. I did watch a YouTube video, though. In that video it noted that Ford and Tesla will/have plans to own the entire process: from mining minerals, milling/manufacturing, assembly, and distribution. This full ownership would keep costs down I guess. The video also noted that other electric car companies are hurting because they don't own the whole process like Ford and Tesla. Do you think Apple will make break even on this first car? I guess I'm struggling to see what's in it for them to build an EV that presumably isn't really ground breaking. One of the reasons they don't make TVs is because there's nothing there for Apple to innovate or reinvent. So there's no point to compete with TV companies. I'm worried that this car will not be innovative enough to compete with Tesla, Ford, GM, or even Dodge (with that vacuum cleaner on wheels they're making). Thoughts?
 
adamw said:
$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.
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I agree. I'm above average for the area I live, and the last car I bought was only $45,000, and I regret that a bit. No way I'd spend 100K on a car, there's just nothing that it could have that I would need that badly. Maybe if it was big enough to live in comfortably! Not sure I'd go as high as $60K either, but maybe.
 
modul8tr said:
Many people can’t afford Audis, Mercedes, Porsche yet they’ve been making them for decades because people are buying them. Apple Car will be no different.

The criteria that people are judging the car on - that hasn’t been released, seen, and no one knows the first thing about - is as usual quite funny. This is Apple, let’s be real, at the very least they’ll get as far as Tesla has with their little ********.

But of course, let’s all be endlessly negative about it.
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I dont know what country you hail from...

But for me, im in the UK.

Let's be generous here..... an average "decent" brand new car would be about £25,000.
Something more premium would be about £35 - £40,000.

Teslas, BMWs, etc are £50,000 and above.

So... given that... I would be shocked to see an "apple car" hit the market for anything less than £60,000 if not a lot more.

This is not affordable for the majority.
Sure, many people will lease a vehicle or finance it... and that will have to be the case for the vapourware that is the apple car.
 
Not even a drop of interest in buying an electric car and even less interest in one produced by Apple. The only interest I have is following the story of Apple trying to decide what kind of car they plan to make and how they accomplish it.
 
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Years ago I posted something here about asking Siri the weather in Hoboken, which is part of the Antwerp metropolitan region (Belgium), a few kilometers from where I live, and getting the forecast for Hoboken, NJ.
If today I ask Siri in CarPlay the road to Hoboken, it will try to find me a route across the ocean. So I wouldn’t step into a self driving Siri-controlled Applecar without food, drinks, supplies for several days…
Google btw does know that I probably mean the nearby located Hoboken, BE.
 
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Hopefully that's the Apple Car Pro Max model and not the regular Apple Car lol. It needs to start in the 40-50k range I feel, SE model ;) Then a well equipped model would be about 60-70k like a well equipped Model Y. If they can't hit those options then I can't see them being profitable, you have to scale car making, selling a few hundred $99k dollar cars before options so more likely a 110-120k car will fail. I don't know why Apple is wasting their money here. Its not like the car business is super profitable or a unestablished market. Once Ford and GM start cranking out EV's in the 30-40k range its going to change the whole industry.
 
mattopotamus said:
Very much agree with this. I went from a luxury car to a Tesla. If I didn't buy it when they were sub $40K, not sure I would have made the change. Now that I own electric, it's pretty impossible to go back to a traditional car. Instant torque and 1 pedal driving is incredible. You have complete control over the car. It's nice to see more options, but Tesla is far from a luxury vehicle, and the current prices are trending towards luxury cost. The problem is, there isn't really anything in the $50-$75K range that is electric and also luxury.
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Agreed, all prices have gone up considerably. Our (my wife's) EV is a Polestar, very nice car, but it's compact and not luxurious despite a nice place to be in, and our first choice to take when we all go out. But even for an ICE I couldn't think of many luxury cars in that price bracket, perhaps pushing it and get lucky with an entry level with minimum options and man made leather seats...
 
Spock said:
It's funny, I remember when people were saying the same thing when Apple started doing movies rentals in iTunes. They all thought having internet fast enough to do such a thing was for the elites. Now we are talking about an Apple Car, good times.
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Yes, paying $100,000 for a car is just like the rollout of high speed internet.
 
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I think Apple has a pretty good idea for what they want their car to be, and they're more than willing to wait for the technology to make it possible rather than put out a half baked effort. Who knows when that will be.
 
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Apple is so far from releasing a car, that these rumors are beyond ridiculous. They don't even have prototype, let alone factories, service centers, trained employees or any experience or know-how for manufacturing something as big and as different as a complete vehicle. Even if Apple take over an existing car OEM, it will take them 10 years at least to deliver first units.
 
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stocklen said:
I dont know what country you hail from...

But for me, im in the UK.

Let's be generous here..... an average "decent" brand new car would be about £25,000.
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Nah you can't buy anything new and decent for that in the UK 🤣
stocklen said:
Something more premium would be about £35 - £40,000.
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Nope too low again, but ok to be fair you do state more premium, more premium than the basic entry level tiny little tin, I agree....Perhaps more a Seat Cupra opposed to a Toyota Corolla...Strictly entry level models...
stocklen said:
Teslas, BMWs, etc are £50,000 and above.
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It's where it begins nowadays with half decent cars. The price increases have been quite severe...
stocklen said:
So... given that... I would be shocked to see an "apple car" hit the market for anything less than £60,000 if not a lot more.

This is not affordable for the majority.
Sure, many people will lease a vehicle or finance it... and that will have to be the case for the vapourware that is the apple car.
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Leasing or Financing doesn't make it more affordable considering the average income in the UK. And especially with increasing interest rates people will get a shock come changing their good deal that was based on overproduction from four years ago....

The real shocker and ticking timebomb in the UK is buying new cars on a salary sacrifice scheme. In my opinion that will be the next financial scandal. People are effectively reducing their official income to buy a new car with a small pre-tax advantage, but yet then are limited in mileage benefits like it is a company car. On top of that it will effect pension contributions, mortgage availability, and even redundancy pay if they get laid off...And all to have a brand new vehicle that they couldn't afford in the first place...It's madness...
 
stocklen said:
I dont know what country you hail from...

But for me, im in the UK.

Let's be generous here..... an average "decent" brand new car would be about £25,000.
Something more premium would be about £35 - £40,000.

Teslas, BMWs, etc are £50,000 and above.

So... given that... I would be shocked to see an "apple car" hit the market for anything less than £60,000 if not a lot more.

This is not affordable for the majority.
Sure, many people will lease a vehicle or finance it... and that will have to be the case for the vapourware that is the apple car.
Click to expand...
It seems that you have been looking into the EV market recently.
 
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