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Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

ArtOfWarfare said:
Electric cars are already more significant than hybrids or diesels and are rapidly approaching the point where they overtake gas powered cars - already 1 in 6 cars sold in October 2022 were electric.

Regarding electrical infrastructure, we're good on the cars front. There's no shortage there.

Electric Semi Trucks may be another matter. Tesla just started deliveries of the Tesla Semi last week. They have a new charger stall for them that provides over 1 MW of power. Having a truck stop with a few dozen Tesla Semis all charging at the same time might be iffy. But Tesla builds the infrastructure as well as the vehicles, so they'll make sure they deploy charging stalls at the right rate to support the vehicles they're building.
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I keep wondering where the greatly increased power grid capacity is going to come from. A few solar panels on roofs, the occasional wind power generators as population increases building more homes. Yes I don't see a future where electricity is cheap/plentiful and endless.
 
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Tesla already has 100K vehicles driving around all over North America in the Full Self Driving beta. They already have hundreds of millions of miles in the program with zero fatalities (not to be mistaken with the older Autopilot which is still in use but hasn't been updated in 4 years).

They're pushing a major update to enable Full Self Driving on highways, doing away with the legacy Autopilot software, in the next 1-2 weeks. If it goes well, they'll quickly rack up billions of miles of data and drop any requirements for humans to supervise it.

Only beating Apple to the punch by 3+ years.
 
Realityck said:
I keep wondering where the greatly increased power grid capacity is going to come from. A few solar panels on roofs, the occasional wind power generators as population increases building more homes. Yes I don't see a future where electricity is cheap/plentiful and endless.
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That is the issue, there is no grid that could handle it if 25% of the US was suddenly driving electric vehicles next week and it is doubtful that our grid would handle 25% in the next 5 years. The marketshare of total cars on the road, not new cars sold in the last year, is extremely minuscule.
 
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adamw said:
$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.
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Don’t fret. While I do think they’ll launch with a higher end target in mind, I’d be surprised if they didn’t have Auto mini, Auto, Auto Max and Auto Ultra tiers planned in an effort to scratch as many itches as possible. But out of the gate: they’ll target a higher tax bracket.
 
TheYayAreaLiving 🎗 said:
Why do I have a feeling no one wants or cares about Apple Car? Am I wrong?
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No, not wrong at all.

My feelings are it will be a concept car (e.g., this is what we are building toward, will include, etc.) for upcoming licensing agreements (i.e., BMW, Mercedes, Porsche, Lexus, etc.) on the technology. Additionally, I don't see this being a buy/own vehicle--leasing is far more profitable, and something  would be more amiable to.
 
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Unless you can buy it outright with cash, you shouldn’t have a $100,000 car. That’s a massive expenditure on a quickly depreciating asset. I make a good living and might be able to get close to being able to make the payment, but what a terrible financial decision it would be. I’m disappointed at their price point but worse yet, no real self-driving? If they can’t do full automation, why are they even doing it? I can’t see Apple entering a brand new market, like selling cars, and not have some advantage over a regular car company. It would almost be as stupid as spending $44 billion on a failing social media company.
 
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HobeSoundDarryl said:
Hopefully inflation on spare kidney prices really ramps wayyyyyyyyyy up by then. ;)

And who's ready for Apple Credit terms measured in decades?

Lifetime "same as cash" for the PRO MAX version? ;)
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I was born with one kidney. I’ll take any extras out there. 🤪

Jokes aside… Canoo was the EV in which I was most interested. It captured the direction I imagined Apple’s design language might traverse.

That said, Kia’s EV9 has my attention.
 
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Reckless1 said:
No, not wrong at all.

My feelings are it will be a concept car (e.g., this is what we are building toward, will include, etc.) for upcoming licensing agreements (i.e., BMW, Mercedes, Porsche, Lexus, etc.) on the technology. Additionally, I don't see this being a buy/own vehicle--leasing is far more profitable, and something  would be more amiable to.
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Like iUP… Trade it in for the latest model every 2 yrs.
 
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Are we really getting a car, or just the car technology, as previewed in the last Apple Event? A $100K vehicle is truly an exclusive items for the wealthy. Yes, they can make money on a relative small number of sales, but this flies in the face of their recent trend.
 
I am really underwhelmed. It will be cool, I’m sure, but a car that expensive means Apple’s not interested in the market for cars. Frankly, I think that self-driving is stupid and mostly a waste of money. One of the reasons you BUY a car is the pleasure of driving. Sure, prevent accidents. All of the safety features that digital features can give you: change lanes when you’re safe. Automatic braking. Cameras to record what the other’s are doing. But self-driving makes me think of the space ship on WALL-E who can’t move their fat bodies at all. Gyro Gearloose loves the idea, but really, feh. You want fast, non-polluting travel not driving? Try a high-speed electric train. L.A. to SF in 2 hours, and you end up in the center of town. The sweet spot of any car is from $20 grand to $40 grand, tops. The rest is for silly rich people.
 
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MacRumors said:
Apple has not finalized a design for the Apple Car, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.

Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.
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Really?
No design, no features finalized, no manufacturer lined up. In two (2) years all these will be in place, and in two (2) more years the cars will be rolling off the assembly line?
 
Apple Car you say.
Meh. Only the richest can afford. Everyone else just get another EV and call it a day.
No way the charger is not proprietary. No way the service would be provided by anyone else outside of Apple. No way the car will work as intended without an expensive ongoing subscription.
Now They say $100,000. By the time of release, $150,000? I bet they will have an ultra version costing $500,000.
 
Shirasaki said:
Apple Car you say.
Meh. Only the richest can afford. Everyone else just get another EV and call it a day.
No way the charger is not proprietary. No way the service would be provided by anyone else outside of Apple. No way the car will work as intended without an expensive ongoing subscription.
Now They say $100,000. By the time of release, $150,000? I bet they will have an ultra version costing $500,000.
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I may just get a new Prius instead. At least I won't get stranded in the middle of nowhere just because the battery drained
 
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They need to be aiming for more like $60K or normal people won't be able to buy this car... Maybe they are going for a Tesla strategy of targeting elite buyers first.
 
TonnyM said:
I don't see a point of taking any of those leaks seriously. Leakers had problems to predict the shape the watch or features and look of iPhone that was one year ahead.
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Well, leak or not, Apple is not known for undercutting the competition in price. They're not the trailblazer here and entering a market that's already established (though still in its infancy).

A bigger fear for me would be that their first model will end up like the first Apple Watch (that some refer to as "series zero"). Those who jumped on the first model found it discontinued a year later and had a very low resale value.
 
If Apple Car has all aluminum body with other high end features seen in other automakers, then 100k is justifiable.

Look, you have to realize that aluminum is expensive and so are high end battery packs. I am positive Apple will also pack high performance motors and multimedia features. Add them all up, and it becomes unrealistic to ask for a $40k car.

Looking forward to it!
 
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