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Honestly can't imagine Apple ever actually entering the car market. Cars are low margin compared to Apple. Ford pulls 10%, Telsa close to 20%… but Apple routinely pulls 40%+ gross margin.
 
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For everyone who’s been looking for a car with an end of life that arrives before you’ve finished paying off your 72 month loan, your prayers have been answered.
 
A car is such a distraction. They have their hands in too many things. Go back to the basics and innovate. Do a few things and do them well. 2026 is still way too early to have anything on the road. Look at Rivian struggling to produce vehicles with multi-year waits. Apple would have to build factories to produce the cars, and construction for those alone takes time. How about service centers? You aren’t going to pick up your new Apple Car at an Apple Store…these rumors are kind of silly thinking anything is less than at least 5 years out.
 
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its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers
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I don't see it. This feels like something you do because you spend too much time thinking about whether you could and not enough time thinking about whether you should.
 
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I don't see a point of taking any of those leaks seriously. Leakers had problems to predict the shape the watch or features and look of iPhone that was one year ahead.
 
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Under $100,000 could mean $99,999! That…um…really isn’t “consumer“ friendly. 😂 But knowing Apple’s track record for charging more than the competition for their products….people will pay. I love Apple. And my next car will definitely be electric. But I dunno if I’m gonna pay THAT much for a car.
 
I think the first model will have only two seats. I don’t see them coming right out of the gate with a large model with back seats. This would also give them a unique place in the market. They might just be available in certain states to begin with — California and Texas making the most sense. Looking forward to it!
 
Apple will never release a car. Supporting a car is not something they will do. Sales and service will be a nightmare not to mention parts and since its Apple, you know third party parts wont exist because it will be as locked down as a John Deere tractor.
Can't wait for the apple car ifixit teardown :cool:
 
At this point, I think the rumors are just to gather clicks. With the global economy the way it is and the average earnings per the average household, along with all of the extra criteria of the auto biz (service, parts availability, etc.) it seems like Apple would have to be daft to pursue the car business.

...of course, that's just my opinion...I could be wrong...
- Dennis Miller
 
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Just to put it into perspective. Following the rule of 20% of your monthly take-home [which is a wise financial decision on a depreciable capital expense], with a 5 year 0 interest payment you would have to gross a little over $100,000 a year — That’s close to $130,000 net [give or take].
 
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