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Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026
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Honestly, I think autonomous driving is a crazy dream. I love driving. It’s fun. Sure, the change lane trick, protecting against collisions, etc. But turning on the autonomous driving, saying, “Home, Jeeves,” I’m not even sure is possible without accidents, so you’ll still be watching the highway, and it will be prompting you to keep your hands on the wheel. Plus, the most important thing is, it makes the EV very expensive, and for a long while. It’s not just “around the corner.” Remember that reasonably priced Model 3? Going to be $35 grand? Ha-ha. Used, about $60,000. The way Elon got the investment he needed from Daimler was to get a loan from the government. So he wrote an essay, saying he’s finance his car by starting at the high end, to show people EVs were fun. So now, they’re in the low millions of cars. Where the everyone wagon? Affordable, good quality, cheap? Nowhere. Not with autonomous driving, it’s too expensive, and it seems to be a killer a few times a year anyway. Know where this fits? High-speed rail. Public transportation. Downtown areas and commutes would likely be better with electric buses, mostly. Meanwhile there’s some cars with no real autonomous capability that are $25,000 up. This year. Now, the Feds are putting up 500,000 chargers on streets and highways. I agree with the guy that we should encourage apartments and municipalities to put up charges on the street and in apartment garages. But well, it takes a while.
When apple launched the watch, they attempted to target the the lower segment of the 'luxury' market; pushing their gold watch, and pushing the more expensive stainless steel cases and bands, which were around 1000USD and sometimes more.
There was lots of traditional watch language - complications, timekeeping, jewellery. The watch was successful but not as a luxury 'timepiece' - it's found its niche in sports/health and is popular amongst tech people as it's a nice gadget.
But it never became a luxury desirable item and never replaced the allure of a good watch.
I think the same thing will happen with cars. Even Tesla - whilst incredibly successful as an electric vehicle - doesn't have the cachet of the mainstream car brands. I'd rather own an Audi/BMW/Jaguar than a Tesla, let alone an 'Apple Car' which sounds like one of the most cringeworthy things you could own.
Whatever tech apple put in a car, the other brands will be able to do it better an in a more stylish way. I'm not sure why apple has decided to enter the market for cars. It's weird.
There was lots of traditional watch language - complications, timekeeping, jewellery. The watch was successful but not as a luxury 'timepiece' - it's found its niche in sports/health and is popular amongst tech people as it's a nice gadget.
But it never became a luxury desirable item and never replaced the allure of a good watch.
I think the same thing will happen with cars. Even Tesla - whilst incredibly successful as an electric vehicle - doesn't have the cachet of the mainstream car brands. I'd rather own an Audi/BMW/Jaguar than a Tesla, let alone an 'Apple Car' which sounds like one of the most cringeworthy things you could own.
Whatever tech apple put in a car, the other brands will be able to do it better an in a more stylish way. I'm not sure why apple has decided to enter the market for cars. It's weird.
Like one that actually works on the first attempt lol.
‘Siri, call an ambulance!!’
‘One moment….Sorry I’m having trouble with your clear and basic request as usual’….
and there was me hoping that instead of making a luxury EV, they’d make a simple, and truly accessible mass-market EV. Something in the sub £25,000 price range. Something that would be accessible enough to dominate like the iPod did.
They should be looking at what companies like X-Bus are doing.
They should be looking at what companies like X-Bus are doing.
When you've reached the realm of the $100 thousand threshold, it doesn't matter if it costs $99 thousabnd or $250 thousand or $500 thousand. At that point a good portion of the population will be deciding between a home for the family and an investment in the future, or an expensive quickly obsolete disposable form of transportation.
Decisions, decisions.
And it's a good thing they abandoned that "lifestyle vehicle" nonsense. That would have been a disaster. Especially if it look like that Canoo thing. Stuff of nightmares.
Decisions, decisions.
And it's a good thing they abandoned that "lifestyle vehicle" nonsense. That would have been a disaster. Especially if it look like that Canoo thing. Stuff of nightmares.
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Damn that interior is ugly and so not luxurious...
$100K isn't the problem, its a bit the mid-market price now for a new half decent EV but won't get you anything luxurious to be honest...
$100K isn't the problem, its a bit the mid-market price now for a new half decent EV but won't get you anything luxurious to be honest...
Tesla doesn't occupy the luxury market at all, fair enough they get into the more expensive side but they don't provide luxurious options; no quality interiors, no quality paint jobs, no luxury carpets, terrible ride quality for a luxury segment. As someone said before they had first to market advantage, and are an electricity infrastructure company first and then manufacture cars. Heck even the exterior isn't luxury to anyone who actually ever bought into the luxury segment. Luxury isn't defined by how much money something costs, the moment that becomes the criteria you know the tacky people have arrived...
When the iPhone came out, it was something no other OEM was offering. It was not a new mobile phone as such, but more of a smart device for personal communication purposes: lean - clean - flexible - versatile... disruptive.
Just extend this line of thinking and design philosophy, and come up with a smart device, but this time for personal mobility purposes... Again: lean - clean - flexible - versatile. Bear in mind that the average car trip consists of 1.2 person. No need for a big steel box that literally boxes you in because of its sheer size, in traffic.
Too bad that Apple does not have a website for outside-the-box thinkers.
Nah, don't agree at all. There were other devices about that had all the same functions the iPhone provided; Nokia N95/E65, Blackberry, Motorola A1000, and the HTC Dream was about to be released...Apply didn't offer anything no other OEM was offering, but what they did offer was just way way better. Removed the lock-in with network providers, proper capacitive screens and good integration with good stock applications that were user friendly...
I'd love autonomous driving, and an NTV sounds great but then becomes a bit pointless once at your destination and where to store it. I'd love a vehicle that I could put to work and not just parked up whilst I'm in a meeting, and come and pick me up when I'm ready for it...I would want my own vehicle as I live in the country side, we don't get public transport, don't get uber, don't get food deliveries etc...But make them mandatory and very expensive to discourage personal ownership....
Very much agree with this. I went from a luxury car to a Tesla. If I didn't buy it when they were sub $40K, not sure I would have made the change. Now that I own electric, it's pretty impossible to go back to a traditional car. Instant torque and 1 pedal driving is incredible. You have complete control over the car. It's nice to see more options, but Tesla is far from a luxury vehicle, and the current prices are trending towards luxury cost. The problem is, there isn't really anything in the $50-$75K range that is electric and also luxury.
Nope and nope. Electric is OK with me, but I bet they design everything with touch screens and no knobs like Tesla, and that's BAD tactile interface. And I bet it's more boring looking than a Hondyota on the exterior. And isn't ready for NorthEast Winters and snow. Or self servicing anything. Hard pass.
Considering I'm terrified of getting into a car controlled by Siri, this is an apt reference.
