Apple to Debut Apple TV With 4K HDR Support at September Event

[MacRumors]

Apple will introduce a fifth-generation Apple TV with 4K video support at an event planned for September, reports Bloomberg. The device is said to feature a faster processor to support 4K streaming, which has twice the resolution in each dimension of the 1080p streaming supported on the current fourth-generation Apple TV and four times as many pixels.

In addition to 4K support, which will only be available on a 4K television, the new set-top box will support High Dynamic Range (HDR) video for brighter, more accurate colors.

Apple is also said to be testing a new version of its TV app that is designed to better highlight live TV content, aggregating live shows from apps that offer live streaming, and it is establishing deals with content makers to provide 4K video.

In order to play 4K and HDR content, Apple will need deals with content makers that can provide video in those formats. The Cupertino, California-based technology giant has begun discussions with movie studios about supplying 4K versions of movies via iTunes, according to people familiar with the talks. The company has also discussed its 4K video ambitions with content companies that already have apps on Apple TV, another person said.

We've known Apple has had a new Apple TV with 4K support in the works for some time, and while there were hints that a launch was imminent, there was no confirmation that the device would be introduced in September prior to today.

The Apple TV was last updated in October of 2015, which is when the redesigned fourth-generation set-top box with Siri Remote and a full App Store was introduced.

Along with a new 4K Apple TV, we're also expecting to see a third-generation Apple Watch with LTE support and three new iPhones, including a radically redesigned 5.8-inch iPhone with an OLED display and facial recognition at Apple's September event.

Article Link: Apple to Debut Apple TV With 4K HDR Support at September Event

 

[JGIGS]

I guess I need to buy 4k HDR TV before I get too excited about this. Does 4k HDR even make a big difference compared to 1080p?

 

[nuckinfutz]

UHD is FOUR TIMES the resolution of Full HD.

 

[b1wils1]

i'm more excited about this than the iPhone. but i'm also excited about the new iPhone since I ran my 6s over in my jeep the other day, so i guess, in general, i'm excited.

 

[nrose101]

Counting the days till I can get this!

 

[Cougarcat]

In addition to 4K support, which will only be available on a 4K television

You don't say!

What we really want to know is: did Jony fix the remote or is he doubling down on the bad symmetrical design?

 

[Cyranis]

Couldn't care less. 4k is dead to me as long as ISP's have data caps.
At 12' .. which is what my living room distance to the tv is. I wouldn't be able to tell anyways. Just tossing that bandwidth out the window.

 

[nrose101]

Couldn't care less. 4k is dead to me as long as ISP's have data caps.

Time to get a new ISP. ATT doesn't for me.

 

[MacFather]

Deleted.

 

[ivan86]

Prepare your wallets boys.

 

[aaronhead14]

The device is said to feature a faster processor to support 4K streaming, which is twice the resolution of the 1080p streaming supported on the current fourth-generation Apple TV.​

Uh... 4K is 4x the resolution of 1080p, not 2x.

 

[Braderunner]

Hope it has a new remote!

 

[Patriot24]

The STB hardware isn't all that important. Here are the real questions:

1. Is Apple going to build a TV service similar to Hulu/DirecTV?
2. What's happening with the remote/interface?
3. How will the HomePod interact with the Apple TV?

 

[Cougarcat]

Time to get a new ISP. ATT doesn't for me.

Usually that requires moving.

 

[profets]

Gurman has really gotten into a habit of regurgitating the same info into these unnecessarily long articles during his time at Bloomberg. I guess they want it dumbed down for the general public, but it feels like he milks every bit of info over and over.

I mean, iPhone 8, cellular Watch and 4K TV have been rumoured for a while, and now he makes it sound like a whole new story.

 

[dlewis23]

Time to get a new ISP. ATT doesn't for me.

AT&T has a 1TB Data cap unless your on there 1000 Mbps Fiber connection which most can't get. That is the only plan that has no cap. And I live in Delray.

 

[neliason]

I would love it if the price comes down compared to the current models. I think the Apple TV is a good product but the price is a bit too high for what it offers compared to other products. But I won't be surprised at all if they keep their price points.

 

[Cyranis]

Time to get a new ISP. ATT doesn't for me.

Where I live, if you want internet. You get Comcast. Period.

 

[iapplelove]

My 3rd gen Apple TV from 2012 still does what I need to do.

I'm still rockin 3 of those ancient devices in my house. Love em

 

[nrose101]

AT&T has a 1TB Data cap unless your on there 1000 Mbps Fiber connection. That is the only plan that has no cap. And I live in Delray.

I have Fiber so I guess that is why also if you have DirecTV or your mobile phone through them they remove caps too.

 

[Aluminum213]

Don't plan on upgrading my 1080 P TV until 4K TVs significantly drop in price, so this has no interest for me

 

[tridley68]

Maybe we can control the new Apple tv with the upcoming Apple watch.

 

[Patriot24]

Gurman has really gotten into a habit of regurgitating the same info into these unnecessarily long articles during his time at Bloomberg. I guess they want it dumbed down for the general public, but it feels like he milks every bit of info over and over.

I mean, iPhone 8, cellular Watch and 4K TV have been rumoured for a while, and now he makes it sound like a whole new story.

He's like CNN now. Every little tidbit is "BREAKING NEWS!" His twitter is littered with obvious stories labeled as "big scoop!"

 

[nrose101]

Don't plan on upgrading my 1080 P TV until 4K TVs significantly drop in price, so this has no interest for me

They are 400 bucks now. How low do you need them to go?????

 

[MH01]

Hope it has a new remote!

Yes please.