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At its upcoming iPhone-centric event on September 9, Apple will debut new Apple Watch Sport bands in a variety of new colors, MacRumors can confirm. News of the new bands was shared by 9to5Mac this morning, and we've also been hearing similar rumors about Apple's plans to introduce additional band options.

It is not clear what colors Apple is planning to introduce, but it's possible the company will focus on darker colors to complement the neon-like shades of the existing Apple Watch Sport bands, which come in bright pink, green, and blue, along with black and white.

Apple has already produced Sport Bands in additional colors, which were initially shown off by Jony Ive at the Milan Design Week in April shortly before the Apple Watch launched. At that event, he displayed a selection of bands in red, orange, yellow, blue, and several nude shades.

customapplewatchbands.jpg

Apple has also provided several celebrities with custom Apple Watch Sport bands in unique colors. Former professional rugby player Will Carling received a red Apple Watch Sport band, while director J.J. Abrams was given a custom navy blue Sport band.

Along with introducing new Apple Watch bands, iPhones, and the revamped Apple TV, Apple may also announce sales of the Apple Watch in additional countries, including Austria, Denmark, and India. We'll also hear more about watchOS 2 at Apple's iPhone event, with Apple providing a launch date for the new operating system update.

Article Link: Apple to Debut New Apple Watch Sport Bands at September 9 Event
 
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MrGuder

macrumors 68040
Nov 30, 2012
3,032
2,014
All the new bands in the world will not change the fact that the watch itself is just too bulky and thick. In the case of a watch thinner is better.
 
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macduke

macrumors G5
Jun 27, 2007
13,425
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Apple should set the price of Sport Bands at $29. They would still make a lot of money but I think that price point would sell a lot more bands and get people swapping them out with their clothing selection. As it stands now I might buy a red or gray band. But if they dropped the price I would probably buy red, one of the new blue variations, gray, and perhaps a Mizzou style gold (think Livestrong yellow) if it were available. It just seems like $29 is more trivial for customization.

I think Apple could make a lot of money if they released collections available for a set period of time. They could have the standard collection which is always available and has the staple colors. But if they offered them for a limited time at a lower price, people would be more willing to pick up a band or two when they visit the Apple Store or wherever. They also really need to unveil some new styles for higher-tier bands. I think customization is going to be a big source of income for the Apple Watch line once people start collecting. Limited runs and a slightly lower price point would encourage that.
 

azentropy

macrumors 601
Jul 19, 2002
4,118
5,623
Surprise
Still think that should sell the watch without a band (at a lower price) and then people can get whichever band they want. I for one wanted an sliver aluminum sport but with the black sport band. In order to do so I would have to buy white, blue, green, or pink and then purchase a black band separately.
 

Jd3774life

macrumors 6502
Oct 28, 2013
320
635
Kansas City
I agree with the $29 price point. At $50 it just seems too high to be an item that I buy because I want a different color... at $50 I would need mine to break in order to replace it. At $29 I would probably be tempted to add another to my collection every time I swing by the apple store. It literally adds no different functionality, it is purely a different look and for no added features I can't justify spending $50 on 2-4 more straps, but I would love to have a few more colors to swap out for holidays or sporting events.
 
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thatswhatsup

macrumors newbie
Sep 2, 2015
1
2
New York
I do hope they realise that dropping the price would most likely increase demand for them, they are currently far too expensive for what they are actually do. $20-30 would be much more realistic and reasonable cost.
Would like a black and also acted strap.
Agreed. they are way too expensive. I'd love to get a few more bands however Apple is pricing people out of tricking out their watches. This is an opportunity here to make them more affordable when they are making these bands at a fraction of the cost they are charging. With lower prices for the bands, customers will be able to change the look and will have a added sense of value for their watches although we still recognize they will be obsolete in two years.
 

cmChimera

macrumors 601
Feb 12, 2010
4,307
3,842
Well, if there are no new Macbook Pros this fall, I guess I'll have plenty of money to waste on EVERY COLOR OF THE RAINBOW in sport bands. Silver linings.
 
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