Apple to Hold Four Day Shopping Event Starting on Black Friday

[MacRumors]

Apple in 2018 is planning to hold a four day "shopping" event that will presumably see Apple products available at a discount or with some kind of gift with purchase.

On Apple's website, there is a blank shopping event page that will presumably be populated with deals when Black Friday rolls around, and Apple today sent out teaser emails to customers letting them know about the upcoming sale.

Apple's shopping event will kick off on Friday, November 23 and it will last until Monday, November 26, aka Cyber Monday, another popular day for deals.

Last year, Apple held a similar shopping event that saw the company offering Apple Store gift cards worth up to $150 with the purchase of select devices including Macs, iPhones, iPads, and Apple Watches.

Apple's deals have historically not been quite as good as discounts available from third-party retailers, so if you're shopping for something specific on Black Friday, it's best to take a look at all of the available deals at each retailer before making a decision.

We'll have in-depth Black Friday coverage later this week, and to plan ahead, make sure to check out our Black Friday roundup where we're aggregating all of our Black Friday deals.

Article Link: Apple to Hold Four Day Shopping Event Starting on Black Friday

 

[catportal]

Apple is basically known for NOT giving BF deals. This def indicates that they are struggling.

 

[DDustiNN]

I wonder if they'll have a deal on the 2018 MacBook Air, which I just got a few days ago. If so, any chance I could take advantage, with some kind of return/rebuy situation?

 

[fumi2014]

In 2018, the words 'Apple' and 'Discounts' don't really belong in the same sentence.

 

[CooKieMoNs7eR]

Lol they’re struggling with selling those $1500 iPhones lolllllllll

 

[19SK91]

Wondering if it's US exclusive.

 

[MoreRumors?]

It is just a teaser that will disappoint. BF deals will come from retailers other than Apple.

 

[twocents]

I wonder if they'll have a deal on the 2018 MacBook Air, which I just got a few days ago. If so, any chance I could take advantage, with some kind of return/rebuy situation?

Here's what I've seen: "Items purchased at the Apple Online Store that are received between November 14, 2018 and December 25, 2018, may be returned through January 8, 2019." I'm assuming you should be fine, but reach out to their customer service to double check. Worst case return it and buy the same model with the promotional "discount," gift card, or free accessory they end up offering.

 

[9081094]

Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.

You’re seeing it wrong. First they up the prices by 30% and then they give 20% rebates on Black Friday. A lot will think it’s a bargain

 

[obiwan]

I can't wait for the £1 discount for a £3299 Mac!! - I might even get a free carrier bag (normally 5p!!)

 

[bayelrey80]

Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.

LMAO Apple struggling OMG

 

[rmoliv]

Wondering if it's US exclusive.

It’s not.

 

[seatton]

I am excited to save 5 dollars off from the new iPad Pro on Black Friday / s

 

[Baymowe335]

Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.

Wrong, they did it last year just off the top of my head and they've done it before.

They won't be anything extremely enticing. Maybe a $25 gift card if you spend $1,000.

 

[acblue94]

Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.

Apple is a premium luxury brand. You ever see Louis Vuitton or Gucci have Black Friday sales?

 

[ChrisMoBro]

To be honest it's insulting for Apple to hint that they're going to give customers discounts when they've been hiking prices up year after year.

 

[Plett]

Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.

Good read imho. This is begging for a few extra bucks to Timmy can tell Wall Street that he is still bringing in dollars even though the Apple money train that Stevie built and Timmy has ridden is derailing.

 

[ConfusedChris]

3 stickers instead of 2!

I like how they carefully avoid the word “sale” because of regulations.

 

[Matthew.H]

Maybe I'll get a lightning headphone adaptor for £8.95 instead of £9.

 

[plucky duck]

I remember Apple offering gift cards one day a year around BF, but don't recall it being a multi-day event, or am I mistaken? At least in Canada.

 

[Lone Deranger]

So then $3.49 off the Non TB MacBook Pro?

 

[plucky duck]

Apple is a premium luxury brand. You ever see Louis Vuitton or Gucci have Black Friday sales?

Apple is a brand with a consumer base that's much more elastic to price changes, as opposed to LV, Gucci, Burberry consumer base I would imagine. Could be wrong, but I'd say that's a pretty safe guess.

 

[jd0513]

I'd be fine with a gift card for the mac mini so I could use it for the keyboard/mouse. Stupid to keep people waiting. They should let people know beforehand...

 

[deckard666]

Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.

Please can someone make me struggle like Apple ?

 

[redheeler]

Apple is basically known for NOT giving BF deals.

Ah, but this year may be different. With all the price increases, now they can set the deal prices to slightly above where the normal prices were before, and it will look like a bargain.