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Nobody is saying anything should be free, we all just want apple to sacrifice a little of their massive profit margin in order to help out the customer. Apple makes a **** ton on hardware sales due to the really high price and they could easily cut their margin in half and still be making a lot.

They're a publicly traded business. In business to make money. People are buying at the current price. Why should they sacrifice anything?
 
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"A date with Steve Ballmer? Yeah, right. Keep counting."
 
And yet, he won't even allow his own children to purchase an iPod or iPhone. Nah, I think I'd pass - as rich as he is, I hear he's not at all generous with it.

I am sure the only reason for his over-exaggerated excitement for all things Microsoft is his salary.

If I made that much at my job I'd lie about my company's products too.
 
And yet, he won't even allow his own children to purchase an iPod or iPhone. Nah, I think I'd pass - as rich as he is, I hear he's not at all generous with it.

I thought that was Bill Gates?

I bet they all have some mac products and just lying to the public about it.
 
I thought that was Bill Gates?

I bet they all have some mac products and just lying to the public about it.
Actually, this is true also of Bill Gates, the only difference being that he enforces the no iPhone/Touch rule on Melinda, as well as his kids. She has admittedly lusted after the iPhone on several occasions, she states in the "Gates of Heaven" interview:

“There are very few things that are on the banned list in our household,” Gates tells me. “But iPods and iPhones are two things we don’t get for our kids.” Harsh, perhaps, but understandable. After all, it’s hard to walk around tethered to merchandise made by your father’s most famous competitor. Still, Gates acknowledges the inevitable lure of forbidden fruit. “Every now and then I look at my friends and say, ‘Ooh, I wouldn’t mind having that iPhone.’”
 
I wonder if all the people upset at the idea of Apple trimming prices get upset when other manufacturers make their products more affordable.

"Gee, I'm not sure I want a discount on my new car. Can you keep it at full retail to help fund your R&D?"

Maybe Apple could introduce a two-tiered pricing system: a high-priced one for fanbois and a lower-priced one for people who want to maximise the value of their purchases.
 
I wonder if all the people upset at the idea of Apple trimming prices get upset when other manufacturers make their products more affordable.

"Gee, I'm not sure I want a discount on my new car. Can you keep it at full retail to help fund your R&D?"

Maybe Apple could introduce a two-tiered pricing system: a high-priced one for fanbois and a lower-priced one for people who want to maximise the value of their purchases.
Price adjustments would be, indeed, highly welcome, especially during the recovery of our economic crisis. However, it seems that discounts for high premium vehicles such as Mercedes, BMW, Lexus, Acura, etc., haven't come to fruition either. I suppose we'll just need to hold out for year-end sales for the autos, and previous model price reductions when new model refreshes arrive, for the Macs. Furthermore, it seems Educational Discounts, and Government Discounts which apply to Apple purchases, do not apply to automobile purchases - sure wish they did.
 
Lower prices would be awesome.. BUT

apple seems to be doing fine (correct me if im wrong) so why would they?
 
I work at a restaurant which i know is hard to compare.

They tried lowering prices on a couple items and advertising it.

Didnt do much but cut profits and piss off wait staff with low sales and tips. Also wasnt the market they were shooting for.

Instead they ran short specials on certain high priced high margin items. Does much better and gets the actual "taste" of our brand out there.

Apple doesnt need to lower prices they need to have a couple more items to broaden their market.

AKA... i started with an iphone.. really liked it. Next thing you know i dump some of my savings on a 17' macbook pro when i had a perfectly working 6 month old core 2 duo toshiba.

Now that is a big leap, but the idea is the same.
 
So you feel ok paying apple's exorbitant price just so they can afford to screw up on some products?

Apple has created such a hardcore following thanks to their high prices. Im sure there are quite a few people who would buy macs regardless of the price because "its better for apple." I dont care about apple, i care about my wallet. Apple doesnt care about my wallet, they just care about stuffing their own pockets.

If you like Apple's products, then you should care about their financial success too. Your continued access to their good products requires that they continue to produce good products, that those products are a commercial success, and that those products are a financial success. Those of us who love Apple products are also very pleased about their financial success - we understand the relationship between the two.
 
Uh-oh.

When Apple has tried this in the past, they've always done it without compromising their ultra high margins... if they were to make a $500 machine, it would be made from recycled dog poo in order to keep the margin untouched. Given how they cut corners on the high-end machines, I dread to think what a cheap Mac would feature. Celeron? Atom? Refurbished screens from 5 year old Dells? Whatever it is, there will be a major catch.

+1 A cheaper mac will probably be uninteresting.
 
Cheaper is not always better.

The latest round of PC ads is a two edged sword, I think. While they do show that by comparison the prices on PCs are significantly lower, it also raises the question, "Why are they lower?" I don't think that there's anyone out there who is in the market to buy a computer that doesn't realize that Macs are more expensive; this is old news. However, by comparison Macs are still a superior product and - for the most part - people realize this as well. PCs are being sold to the masses as the "cheaper" alternative. It's the same with cars. You could buy the Chevy Cobalt or the Lexus GS300. You'll pay less for the Chevy, but you should expect to GET less. The PC industry has used pricing as it's driving force for years, and to do so they have cut cost to the point that their profit margin per unit is smaller. This doesn't allow them the financial freedom that Apple has to be innovative or creative; they rely solely on number of units sold. So while PCs are selling more computers Apple is developing great stuff like iPhones and the App Store. In the long run I believe that this ad campaign will only serve to benefit Apple.
 
I wonder if all the people upset at the idea of Apple trimming prices get upset when other manufacturers make their products more affordable.

"Gee, I'm not sure I want a discount on my new car. Can you keep it at full retail to help fund your R&D?"

Maybe Apple could introduce a two-tiered pricing system: a high-priced one for fanbois and a lower-priced one for people who want to maximise the value of their purchases.

You may have used a car analogy but you're so right. It is ridiculous how ppl on these forums behave. Regardless of what excuses ppl make for how high the prices have been, this must surely be a good time to drop them even if you're only thinking of the corporation and not yourself. Apple has more marketshare to protect now than it has in decades. There is a recession on. Regardless of what ppl will say about smarter ppl who know more about apple's finances than any of us working at apple, its just a company, not a deity. Apple has explicitly stated that they care more about profit margin than marketshare and are happy dominating niche markets, had their priorities been different, they might have sold more units, made more money and garnered more marketshare without ever resorting to margins nearly as slim as Dell et al, or damaging their R&D budget & cash reserves. As an apple fan, this set of priorities has meant bad news for you: the macs you buy are more expensive, you're more likely to still have to use the platform you don't like at work and all your friends that you try and convert think you're an obsessive psycho because you're so blinded by your apple fervour that you do crazy things like moan when you hear your beloved computer company might not be making as much off you per unit during future transactions and this might not be the best thing for the company as a whole. The remorse you're feeling is similar to that of a scientologist who finds out that courses will cost 10% less this year, owing to the recession, and ponders if that's what L. Ron would have wanted if he hadn't taken a leave of absence some years ago.

Get a grip.
 
The latest round of PC ads is a two edged sword, I think. While they do show that by comparison the prices on PCs are significantly lower, it also raises the question, "Why are they lower?" I don't think that there's anyone out there who is in the market to buy a computer that doesn't realize that Macs are more expensive; this is old news. However, by comparison Macs are still a superior product and - for the most part - people realize this as well. PCs are being sold to the masses as the "cheaper" alternative.
How are they a more superior product? As has been said many times in this thread, Macs use older, more outdated components than PCs and take the MacBook for example. The quality of the screen gets slated. So basically you're paying a huge premium for a an old PC with a dodgy screen in a nice package.
 
How are they a more superior product? As has been said many times in this thread, Macs use older, more outdated components than PCs and take the MacBook for example. The quality of the screen gets slated. So basically you're paying a huge premium for a an old PC with a dodgy screen in a nice package.

There's more to value than hardware.
 
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