People better buy a lot of these things
The company's stock is dropping like it was a call on an iphone.
HIYO!
The stock will correct, but not because of these Mac rumors. Stock holders don't care about Mac until it starts producing iPad or iPhone like revenue. Currently Mac is declining YoY on a world-wide scale along with the rest of the PC market (just not as fast).
The stock will correct when folks realize iPhone 5 sales are phenomenal. None of the speculative share holders who jumped on Gene Munster's 6-10 million projections for iPhone 5 accounted for the supply chain and pre-orders selling out in 40 minutes. That means that instead of a giant launch weekend and then a trailing off, Apple is going to get a mere record-breaking launch weekend and then a steady stream of high demand.
I checked out an iPhone 5 this last weekend at a nearby AT&T store. Their display model (which gets abused) looked great (unless you have a problem with
microscopic scuffing). So it seems to me that "scuff gate" is blown out of proportion
unless you got one that fell at the factory and has scuffing out of the box (incidentally, I believe my 4S got a ding at the factory and I failed to notice it until I owned it for six weeks -- very minor, but they do sometimes drop at the factory and get dinged or scuffed). Either way, I am more concerned about drop tests than guys purposely running a key over an Apple Store display model that does not even belong to them. The drop tests show the iPhone 5 is incredibly durable.
Further, surveys show that 9 out of 10 people are not deterred by the Maps issue because they know that Apple Maps will still get them to 90% of the places they care about. Those same surveys show that more than twice the number of people who said they wanted or planned to buy iPhone 4S are saying they want or plan to buy the iPhone 5. So the big "Maps Scare" sent the stock plummeting as well, but its not as big a deal as people say, and I expect Tim Cook or Scott Forstall to speak to it at the Oct 23rd event and upcoming improvement efforts. This will ease the panic around Maps.
So iPhone 5 should see about 50% to 70% increase in overall sales over iPhone 4S and this is what shareholders are going to care about. The only other thing that moves the stock upward is good news on iPad. The fiscal Q4 earnings should bolster the stock if supply on iPhone 5 was better than expected and we see over 25M iPhones sold in fiscal Q4. However, if we do not see that then the correction should come after fiscal Q1 (the holiday quarter) since by then the iPhone 5 supply chain should be able to take care of the incredible demand and the iPad mini and new iPod touch should also sell great as Christmas gifts.
If you are short-term investor, then all of this panicking sucks. But if you are riding out the long term then it does not matter if Apple carries over sales from one quarter to the next because they cannot meet the demand so long as the demand remains high. Currently all signs are showing that demand is indeed very high for Apple products (especially iPad and iPhone).