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It's been too long since some of us have gotten out...

/s, if you couldn't tell. I know that this is all a part of the "Pre-Announcement hype/festivities/tradition. And the second one is actually really funny.

my chinese translation app is ready

You, sir, just won the internet for the night.

没错!我不能等!我要帮我的睾丸:eek::eek::eek:

I'm assuming that you have translated this...
 
Why can't they stream it on YouTube everyone else? Give up on QuickTime; it's dead.

Apple thrives on the illusion they're special, an exclusive event confined within the walls of Apples garden. Walls that Apple must work aggressively to keep in place. They still reap robust profits from the "lock-in" model of proprietary cables and other items with creative names to maintain the illusion of superiority.
 
The "It's Been Way Too Long" tagline is still very curious to me. It suggests an admission that something on Apple's part is overdue. I really don't think this has anything to do with product lines, as there are no Apple products which are horribly out-of-date, certainly not even to the level of the old Mac Pro, unless you want to count the Cinema Display. But it seems unlikely they'd brand an event just for a monitor.

So I think they are alluding to something more fundamental to the company. What this is, that's the real curious part. Cook has always been more nostalgic for past Apple than Jobs was. When he first started making public comments after becoming full CEO, he called Macs by their old name, "Macintosh" a few times. Then we got that big retrospective site last year. More recently, they used the old rainbow logo in one of their commercials.

So whether he just has nostalgia, he thinks that tapping into Apple's history has brand power, or both, I think this event is going to be used in part to change something on a higher level about Apple. Perhaps Apple will start using the old rainbow logo on Macs again. Perhaps in their recent interest in fashion, they will start offering some Macs in trendy colors again. Perhaps they will announce that they'll be manufacturing Macs in America again. Whatever it is, I think it's a tie to Apple's past and Apple's future.
 
This time around I will have Engadget live stream up and ready, because last time I had apple tv ready to go and the stream died. I was not able to see the stream until 2 hours after the event. I will believe it when I see it...
 
So I think they are alluding to something more fundamental to the company. What this is, that's the real curious part. Cook has always been more nostalgic for past Apple than Jobs was. When he first started making public comments after becoming full CEO, he called Macs by their old name, "Macintosh" a few times. Then we got that big retrospective site last year. More recently, they used the old rainbow logo in one of their commercials.

So whether he just has nostalgia, he thinks that tapping into Apple's history has brand power, or both, I think this event is going to be used in part to change something on a higher level about Apple. Perhaps Apple will start using the old rainbow logo on Macs again. Perhaps in their recent interest in fashion, they will start offering some Macs in trendy colors again. Perhaps they will announce that they'll be manufacturing Macs in America again. Whatever it is, I think it's a tie to Apple's past and Apple's future.

I like this thought...

New iMacs:
Space Grey
Gold
Silver
(red)

Mac logo returning to the rainbow one.
 
I think it will be lackluster compared to the iPhone event.

So you think it will lack luster?

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Apple thrives on the illusion they're special, an exclusive event confined within the walls of Apples garden. Walls that Apple must work aggressively to keep in place. They still reap robust profits from the "lock-in" model of proprietary cables and other items with creative names to maintain the illusion of superiority.

You had me at "Apple thrives." That much is certainly true. The rest of the industry knows it is nothing special. I think the lack of ego has a certain charm, but if a company doesn't think it is anything special, how can it expect the world to think so?
 
Glad they're going to stream again. Was afraid the last debacle would kill live streams of Apple events. No WAY it'll be as bad as last time, lol.


:apple:
 
They still reap robust profits from the "lock-in" model of proprietary cables and other items with creative names to maintain the illusion of superiority.

Some of those proprietary cables are actually far superior. The lightning cable, for instance. Ever try using micro-USB? It's absolutely terrible. I'm glad Apple is providing some competition in this space.
 
Mac logo returning to the rainbow one.

Interesting observation considering the invite had rainbow colours.

You know what also had rainbow colours?
Yep, you guessed it...

apple-stream-fail-630x355.png
 
The "It's Been Way Too Long" tagline is still very curious to me. It suggests an admission that something on Apple's part is overdue. I really don't think this has anything to do with product lines, as there are no Apple products which are horribly out-of-date, certainly not even to the level of the old Mac Pro, unless you want to count the Cinema Display. But it seems unlikely they'd brand an event just for a monitor.

So I think they are alluding to something more fundamental to the company. What this is, that's the real curious part. Cook has always been more nostalgic for past Apple than Jobs was. When he first started making public comments after becoming full CEO, he called Macs by their old name, "Macintosh" a few times. Then we got that big retrospective site last year. More recently, they used the old rainbow logo in one of their commercials.

So whether he just has nostalgia, he thinks that tapping into Apple's history has brand power, or both, I think this event is going to be used in part to change something on a higher level about Apple. Perhaps Apple will start using the old rainbow logo on Macs again. Perhaps in their recent interest in fashion, they will start offering some Macs in trendy colors again. Perhaps they will announce that they'll be manufacturing Macs in America again. Whatever it is, I think it's a tie to Apple's past and Apple's future.

It pretty sure the tagline is just sarcasm seeing as they just had an event a couple weeks ago. I can see Cook coming out on stage and saying it while the audience laughs.
 
Woo hoo! Gonna watch the first half live before my class after an hour.
 
Interesting observation considering the invite had rainbow colours.

You know what also had rainbow colours?
Yep, you guessed it...

Image

Well played, my friend. Well played.

Yeah, I remember that. I cleared out my calendar for that event, and finally got to watch it on the :apple:TV at 9pm (EDT) that night.

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We are done with Chinese. How about Arabic this time;)

Can we have Swahili instead?
 
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