Heh. Talk to me when M$ includes Office suite for free with anything they sell. The stuff that comes on non-apple powered devices is whatever third parties want and have been able to negotiate. That at least isn't the same thing as what Apple is doing.
I will however concede your point that none of it need be offered, rather allowing the individual customer to grab what they will after purchase of a device. That seems fair. 'Here's a list of things you can get from us for nothing--take what you will and leave the rest' is likely the best option.