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Apple's focus will be AR. VR, gaming, etc will come along for the ride.
These goggles seem too clunky for AR use. AR should be invisibly and comfortably with you as you go through your day. Like your watch or glasses. The renders of this product (which I understand are not the real product which could be substantially different) do not appear to be something anyone would want to wear through their day. Certainly not more than an hour or so at a time.

This appears to be the "desktop" version of the product, not the "laptop" version and certainly not the iPhone version. There is a lot of iteration to go through before this is really ready for daily AR use.
 
Sony keep emailing me non stop with their vr headset , looks 💩

After reading so far I’m seriously considering the apple one , looks awesome 🤩
 
These goggles seem too clunky for AR use. AR should be invisibly and comfortably with you as you go through your day. Like your watch or glasses. The renders of this product (which I understand are not the real product which could be substantially different) do not appear to be something anyone would want to wear through their day. Certainly not more than an hour or so at a time.

This appears to be the "desktop" version of the product, not the "laptop" version and certainly not the iPhone version. There is a lot of iteration to go through before this is really ready for daily AR use.

"These goggles" meaning an illustration coming from an illustrator's conception, having absolutely nothing to do with Apple?

How could you form any kind of assessment or conclusion of public acceptance based solely on that?
 
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The new Apple goggles are much sleeker than all the mockups - - Tim Cook has actually been secretly wearing the prototype for years now...

Tim-Cook.jpg


Also, I wonder how many years of AR street view data Apple has accumulated?

I'm looking forward to walking through my old neighborhood...
 
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I still don't feel pumped for some reason. Maybe i have gotten older and more focused on things that are essential to my daily living. Apple at the end of the day is a business and its all about selling lots of stuff to make profit and keep shareholders happy. One magic ingredient I think is missing in the development of the AR headset is whether this is a product the developers and visionaries behind it would want themselves. I hate to inject Steve Jobs into this, but one of his philosophies was, we make things we like but just happen to make enough sell them too. The iPod is such a quintessential reminder of that. Music is universal and something you would bring with you everywhere and now that you could have a thousand songs in your pocket made you want it. It was social, because people would approach you and ask what you are listening to. In someways, you could even share it. But I just don't feel that translates well to a AR headset.

My thoughts always fall back to that guy in white bobby socks, adidas flip-flops, white XXL t-shirt with oculus on and his hands flailing all over the beach. It looks very anti-social. Is this a device bringing us together or pulling us apart.
 
My thoughts always fall back to that guy in white bobby socks, adidas flip-flops, white XXL t-shirt with oculus on and his hands flailing all over the beach. It looks very anti-social. Is this a device bringing us together or pulling us apart.
If Apple were making a VR device, I might agree with you.

However, the rumors have been pointing to an AR device being announced tomorrow by Apple.
 
I still don't feel pumped for some reason. Maybe i have gotten older and more focused on things that are essential to my daily living. Apple at the end of the day is a business and its all about selling lots of stuff to make profit and keep shareholders happy. One magic ingredient I think is missing in the development of the AR headset is whether this is a product the developers and visionaries behind it would want themselves. I hate to inject Steve Jobs into this, but one of his philosophies was, we make things we like but just happen to make enough sell them too. The iPod is such a quintessential reminder of that. Music is universal and something you would bring with you everywhere and now that you could have a thousand songs in your pocket made you want it. It was social, because people would approach you and ask what you are listening to. In someways, you could even share it. But I just don't feel that translates well to a AR headset.

My thoughts always fall back to that guy in white bobby socks, adidas flip-flops, white XXL t-shirt with oculus on and his hands flailing all over the beach. It looks very anti-social. Is this a device bringing us together or pulling us apart.

"Apple at the end of the day is a business and its all about selling lots of stuff to make profit and keep shareholders happy."

You forgot that at the end of the day, Apple must make all of their (close to) 1 Billion customers (many repeat) happy. Happy customers are essential.

Because without making Apple customers happy, selling 600,000+ iPhones every day of the year (on the average) as an example, along with other Apple products, there will be no revenue (and thus profits). Which is REQUIRED to make Apple shareholders happy.
 
If 3DTV taught us one thing it's that people don't like wearing stupid glasses if they don't have to. Unless Apple can come up with a killer app then the iGoggles are doomed to fail.
The only universal “killer app” for iPhones, iPads, and Macs is the web browser.
 
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"These goggles" meaning an illustration coming from an illustrator's conception, having absolutely nothing to do with Apple?

How could you form any kind of assessment or conclusion of public acceptance based solely on that?
I find it highly unlikely that the actual product is less “clunky” than these mock-ups that are often shown here on Mac Rumors.
 
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Version 1 will show proof of concept, but if people will have to wear a separate battery pack, hopefully it’s more refined than that sounds. That definitely sounds clunky, but I understand there really isn’t a way around it yet, just like the notch on the iPhone (now slightly more refined into “dynamic island”).
 
I still have to see them to believe they are not waporware - but the rumors seems so solid now that it looks like they will give it a go.
A well - It was about time for Apples next Newton moment anyways.
I wonder why they give it a go.. It’ll never reach mainstream adoption, but they must believe they can do something different than all the other attempts out there. Because the audience must be science, education and along the way perhaps some gaming??
 
i can't believe apple is releasing a 1st generation product and that i am forced to buy it and use it wherever i go. every mac that apple has ever released was trash up until the m1 mac. apple would have been a much more successful company if they never released any mac computers until the m1 was ready.
 
This is one of those things that sounds like it might be good in 10 years.

I just can't imagine that all of these rumors are way off base and this thing is somehow an amazing, revolutionary device. But then again the iPhone revolutionized smartphones when they hadn't caught much traction for nearly a decade, and the iPad revolutionized tablets when they hadn't caught much traction for about as long too. Heck, same with the Apple Watch when most people didn't wear smart watches before 2015.

Apple tends to enter new markets when it has something it can add, even if the market isn't new by that point, but they remake it new in their own image and change everything. The problem is so many of these rumors make it sound like this thing is more of the same crap we get from Meta. And I just really can't see this thing being compelling enough for me to part with $3000 to get it. But then again everyone said the iPad was going to cost $1000 or more and it was $499 at launch. So maybe they're wrong about that as well. We'll all know by around this time tomorrow!
 
This appears to be the "desktop" version of the product, not the "laptop" version and certainly not the iPhone version. There is a lot of iteration to go through before this is really ready for daily AR use.
Well put.

i can't believe apple is releasing a 1st generation product and that i am forced to buy it and use it wherever i go. every mac that apple has ever released was trash up until the m1 mac. apple would have been a much more successful company if they never released any mac computers until the m1 was ready.
🤣
 
This is one of those things that sounds like it might be good in 10 years.
I mean yeah, the 1984 Mac was light years ahead of the Apple I and now we are light years ahead of the Mac. I turned on a Mac SE 4/40 last week and the nostalgia wore off the moment I saved a simple MacPaint file of a rectangle.
 
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All the demos sound like VR. We have all seen that…what about the AR which is the real killer feature.
 
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All the demos sound like VR. We have all seen that…what about the AR which is the real killer feature.
i think the primary advantage of “AR” this generation will be that you don’t have to lose awareness of the real world. Practically, I don’t think it will have much effect on what people are able to do with the devices.
 
i think the primary advantage of “AR” this generation will be that you don’t have to lose awareness of the real world. Practically, I don’t think it will have much effect on what people are able to do with the devices.

No need to lose awareness with cameras. That's the point of AR.

"Practically, I don’t think it will have much effect on what people are able to do with the devices."

It certainly does for a host of possibilities/applications.
 
No need to lose awareness with cameras. That's the point of AR.

"Practically, I don’t think it will have much effect on what people are able to do with the devices."

It certainly does for a host of possibilities/applications.
Basically what I mean by this is that a parent at home will be more comfortable using a virtual monitor/TV if it won't block them from seeing the kiddos running around. Or you could do one of the sword/boxing rhythm games where just the targets are digital, but otherwise you're looking at the real world.
These are both things that work just fine in full VR.

For this early device, I don't expect there will be a lot of uses where the real world is your primary focus, and the digital visuals are just conveniences on top of that.
 
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