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$3k for a headset, yeah mass adoption for only the rich. You get a lot more buyers by making it affordable to the Normal people.
Apple will likely sell it at a loss to begin with in order to fuel adoption.

Few developers will want to spend $xxx,xxx developing and maintain apps for hardware that only has 20,000 total addressable market in the first year.

Furthermore they could bundle it with iPhone. E.g pay an extra £60/$70 per month to your plan.
 
This is nothing compared to this amazing system I've just seen.
It has absolutely mind-blowing 3D graphics...
It's fully immersive with full-body haptic feedback and surround sound...
It has zero-lag multiplayer with billions of users...
Not only that, but it is completely free to use.
The codename for it is 'reality'.
In order to install it... just stop staring at your damn phone, take a look around... and talk to people.
 
$3k for a headset, yeah mass adoption for only the rich. You get a lot more buyers by making it affordable to the Normal people.
Pff. Do you see mass adoption of Mac Pros? No. Yet they are bought by people that need them professionally. My guess is that these glasses are primarily for MR content creators and particular end users that need these. You’re not the market here. I’m pretty sure there are consumer versions in the pipeline that Apple hopes to sell to the masses… provided this MR (AR/VR/XR) proves to be a money maker.

We’ll see 😊
 
Cannot wait to avoid someone carelessly crossing the road with these on.
But good luck Apple.

I understand that the boss was not pleased with the apparent shortcomings of this product, so I'll be watching for "sour grapes" cues 'n' tics in the presentation.
 
If not yet the general public who may not understand the inflection point we’re about to enter, these glasses are going to impress the various industry experts as the aggregation of technologies in a single device is going to blow away anything that exists today, simply because Apple has had the luxury of developing cutting edge technologies in the massive markets of the iPhone, iPad, Watch and Mac that will go into these. Meta and Microsoft, the companies most invested in AR have had to develop their tech directly for their headsets.

A summary of the technology:

I've been following disparate technologies for years that combined with the direction Apple has taken on public products like iPhone (FaceID, LiDar), Watch (miniaturization, display, battery efficiency), Mac (Apple silicon) and iOS (AR), are finally coming together into a product that together will be unlike anything on the market today. Very much like iPhone did in 2007.

Predictions:

These are going to be smaller than most people here are expecting. Apple will do away with traditional optical approaches and deliver sharpness in software.

TrueDepth sensors, made commonplace with Face ID, will measure the distance from the display to the eye and the shape of the eye. An infrared camera will measure the direction and dilation of the pupil to know where the user is looking, including in three dimensions since pupil dilation determines focus and depth perception. Knowing the exact distance, enables offsetting distortion in the opposite direction to a user's vision.

There'll be a standard eye test at setup. A slider, perhaps controlled by an Apple Watch-like Digital Crown will be adjusted until the user can see every line in sharpness. I expect this technology to appear on iPhones and iPads (and future Macs with a TrueDepth array).

This digital optical variability will enable dynamic adjustments multiple times per second, solving the problem of edge blur in existing VR headsets as your face moves the set. This may also solve the motion sickness some users experience with VR headsets. Both of these are important problems to solve if Apple is going to break this segment into the mainstream.

Removing unnecessary glass and mechanical adjustments traditionally needed to account for vision differences, will enable a shorter profile ahead of the user and a much more lightweight assembly. The fact that an external power source is expected, reinforces this. They're going for small and lightweight. This leads me to believe that it won’t have a strap, but instead typical stems that sit on your ears.

All of the processing and short term battery will reside in the stems to keep the forward frame as streamlined as possible. For context in how this is possible, an Apple Watch's entire System in Package would fit along a single stem, leaving room for batteries in the tips of the stem, the farthest point away from the face for better weight distribution. Multiply that by 2 stems, each running an M-class chip and you have a powerful computer on your face. Notably, Apple Silicon has been designed to work in modules. M Pro and Max chips are simply multiple chips connected to one another.

I'm not confident Apple is going to introduce external cameras, given the "Glasshole" trap Google stepped into. The same spatial awareness required for AR can be accomplished with LiDar, developed in iPad and iPhone, which measures the external world in topography instead of light. LiDar can map hands in real time, doing away with the need for controllers. If they decide to include an external camera, used for photography and video, then it’ll be hidden behind mirrored glass or variable opacity glass.

Because I don't think Apple is all too invested in full immersion and Extended/Mixed Reality is the future they’re headed towards, these glasses will have variable opacity, from fully opaque to tinted like sunglasses. To enable this, the displays will either have to be transparent OLEDs that you can see through when the front glass is transparent or Apple has made advancements in retinal projection – projectors shooting light directly onto your retina to produce images.

This technology is going to disrupt opticians for the most common eye tests. Apple is getting into this ahead of Extended Reality glasses that look like standard glasses and use retinal projectors instead of displays. When this first generation morphs into full XR that you can wear around in public, every device would be custom made for each user's eyesight. Warby Parker has these logiistics figured out, so will Apple. Having your iPhone's TrueDepth system perform the eye test, would simplify the process, enabling mass market scaling.

I've gone into the software (Memoji, AR Kit) and real world use cases in other threads, and those too will have been developed in secret out in the open, as Apple has done extensively for decades now. New devices are unveiled, yet they feel familiar because we'd seen their components spread out amongst different features and technologies on existing devices, and then they're brought together in a single device that makes the experience cohesive.
 
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Cannot wait to avoid someone carelessly crossing the road with these on.
But good luck Apple.

I understand that the boss was not pleased with the apparent shortcomings of this product, so I'll be watching for "sour grapes" cues 'n' tics in the presentation.

I'm curious who will introduce the headset given Tim doesn't normally do much in these keynotes other than a few sentimental statements about why customers love their products and then hands off
 
Some are, some are not - that was just off the top of my head.

I understand. I was simply pointing out that most of your examples were business/professional/industry vertical use cases.

No doubt in my mind Apple will have a lot of their own.

No doubt.

Or do you really believe Apple will introduce their device and then just shrug their shoulders about personal applications saying they haven't given that much thought yet, and call it a day?

😂 No need for sarcasm. I was merely pointing out that business verticals seem "pretty far afield from Apple's core customer focus." Consumers are Apple's focus. So consumer use cases are likely to carry the day for Apple. The big question is what consumer use cases will be compelling enough to move 10-20 million (or more) units a year (eventually).
 
Consumers are Apple's focus. So consumer use cases are likely to carry the day for Apple. The big question is what consumer use cases will be compelling enough to move 10-20 million (or more) units a year (eventually).
The opportunity for Apple is huge if they pull this off. Meta is the only competition and they are weak despite being a first mover.

Apple is increasingly keen to turn over more revenue from services and an AR/VR App Store could be a gold mine for in-app purchases, advertising and more.
 
😂 No need for sarcasm. I was merely pointing out that business verticals seem "pretty far afield from Apple's core customer focus." Consumers are Apple's focus. So consumer use cases are likely to carry the day for Apple. The big question is what consumer use cases will be compelling enough to move 10-20 million (or more) units a year (eventually).

Wasn't meant to be sarcastic - more rhetorical. Many people here truly believe that Apple doesn't have a clue about entering new markets, investing $$$ in R&D, etc, and has just been lucky - despite being one of the most successful companies in the world with around a billion customers.
 
So many shortsighted opinions on this thing. Most people are not catching on to the idea that this is NOT a peripheral or single-purpose device, like EVERY SINGLE other VR headset out there.

This is iPhone-level innovation/combination of devices into one cohesive product (if it works as advertised).

It is out of reach for many, yes. But that is the nature of gen 1 mold-busting products like this.

For me, the 3-D video recording capabilities ALONE are worth the price of admission, as I love to time travel now and again to a decade or two ago when my children were still children or to when me and the wife were young and pretty. ;)

Apple always puts the killer-feature in their devices that puts them in a different category, and this device is no different.

Truly can't wait to try it out.
 
So many shortsighted opinions on this thing. Most people are not catching on to the idea that this is NOT a peripheral or single-purpose device, like EVERY SINGLE other VR headset out there.

This is iPhone-level innovation/combination of devices into one cohesive product (if it works as advertised).

It is out of reach for many, yes. But that is the nature of gen 1 mold-busting products like this.

For me, the 3-D video recording capabilities ALONE are worth the price of admission, as I love to time travel now and again to a decade or two ago when my children were still children or to when me and the wife were young and pretty. ;)

Apple always puts the killer-feature in their devices that puts them in a different category, and this device is no different.

Truly can't wait to try it out.
Agree.

The first customers will be:
-Senior executives
-Celebrities
-Macbook Pro 16 buyers
-Home cinema enthusiasts
-Deep pocketed high frequent travellers

I look forward to the Vision Light which will likely have two 2K displays instead of 4k.
 
I think my observations withstood the reveal of the actual product. They are too clunky for extended everyday use.

But my biggest objection to them is the way they handle FaceTime. If I FaceTime my grandchildren or other people who I have close relationship with, I do not want to see their avatar (no matter how good it is) or have them see mine. I want to actually see and be seen in those situations. In business situations it matters little. Except, I wonder how far these new avatars wander into the Uncanny Valley.
 
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