I agree. I am not an Apple hater or lover...nor for MS. But it's nice that Apple (hitting above 10% marketshare in personal computer ownership for the first time in about 20 years) is growing...which fuels competition. But Apple still fails miserably to play in the business world.
On the other hand, I have noticed for years that MS really only makes 2 good and well-adopted consumer software titles: Windows and Office. Everything else (except maybe Xbox) over the past few decades has been peanuts for MS in the consumer space. However, MS still dominates the business market for OS and business applications (SQL Server, Office, etc).
What most people (especially on this forum) fail to understand is that Microsoft does not make or sell computers. MS simply makes the OS and some of the applications. The PC ecosystem is entirely open and any vendor can write software and/or make hardware that supports Windows. Apple, on the other hand, controls 100% of the computing experience...the hardware, the OS, many of the core software apps on the Mac (if MS controlled this much they would be sued...oh wait...they were sued...and LOST). Apple also owns 100% of the support (unless you really really want to call some 3rd party bozo). Remember, Apple sells to consumers.
Over the next few years we'll see what happens with Apple and MS (and it's really not about Apple vs. MS...it's Apple vs. the entire PC industry...1 company vs. hundreds)...especially since Apple is no longer a computer company and really concentrates on consumer electronics. I believe Apple is currently is having an identity crisis right now as their Mac line is clearly selling and very likely to their surprise (afterall, Apple changed it's name a few years ago to clearly dictate computers was not a concentration of theirs anymore), but from the looks of things, most technical folks feel the Macs are overpriced for the guts. Pretty, but overpriced. And if we don't care about prettyness or style (I don't), we ain't paying 2-3 the price to surf the web, read email, open a PDF, do some printing, or offload some pix from my camera). Many consumers (including me) find the Apple hardware very sexy and stylish...but at 2-3 times the price of a PC. The iPod line has pretty much ran its course and dominated the industry so how Apple certainly cannot keep counting on mom and dad to buy a new iPod every year. The iPhone line (I have the 3GS) has been doing very very well...but Android is supposedly killer and the Blackberry dominates the business environment...and Apple has been locked into the much hated ATT for a long time. Folks will certainly chime in here that their company approves of iPhones, but that's an extremely small percentage and more importantly, what iPhone limitations have been placed and what truly business functionality does the iPhone offer besides email integration and offering VPN support? AppleTV may or may not be the next iPod/iTunes. It's a concept that numerous vendors are selling so Apple will have a lot of competition (hence my guess why Apple is selling it at such an extremely low (low for Apple) price...heck, Apple's wireless mouse and keyboard EACH sell for $69...are you kidding me?!)...not to mention the overall quality/price of AppleTV for the average Joe who watches tv a lot (or even a little) where you have to fork out a few bucks for each and every tv episode you watch. Lastly, the iPad is on 1.0...to me (and a lot of others), it's simply an iPhone or Touch with a few extra features (and I stress few) with a lot of missing features (print, native USB port, no ability to attach more storage, true HD support as they claim it's such a wonderful movie device, lack of large internal storage for people to store numerous movies and/or music, docs, pix, application data, etc). It's 1.0. I understand that and it's to be expected (just like the iPod 1.0). I think eventually the iPad will prosper but I cannot fathom that it will dominate the "tablet" industry...all the other PC vendors (note I did not say Microsoft) players out there are not going to allow Apple (especially after Apple's success with iPod and iTunes and iPhone and recently with their Macs) to dominate a core computer technology/market segment that would sell literally billions of devices a year worldwide which would ultimately open up the door for more Mac consumer and business sales. Apple is up for a huge fight on the tablet industry and we all win. I don't hate the iPad but Apple is going to have to really stay 1-2 steps ahead of the market to dominate it. Like the iPod, I (and many others) will not be an early adopter...I will wait for the price to drop, the features to increase, and the storage to increase.
Many are predicting that if MS doesn't completely make drastic and innovative changes, MS will lose/leave the consumer market altogether (notice I did not say PC vendors/PC computers) and just be a business-minded software house. Some even state that MS doesn't even care if that happens because MS would still make trillions of dollars selling software to businesses. Again, Apple, in it's entire history, has never played well with the business sector.
Personally I think MS should give up on the consumer electronic stuff (mp3 players, phones) and concentrate on some new and exciting consumer SOFTWARE applications. Office is simply a necessary evil...come on, it's on it's 15th version (literally)...why does a spreadsheet or word processor or slideshow app need 15 versions?
Lastly, I do ponder this: How will Apple change when Jobs finally leaves and has 0 influence on Apple? My gut is the first 1-5 years will be just like the Jobs-run Apple. Afterward, it will become like 99.9999% of other publicly traded American companies and simply worry about the stock price rather than concentrate on why they are in business to begin with. I compare Apple to Bose...Bose makes some wonderful and extremely stylish products...but at a very expensive price.
Long post and I had no idea it would go this long.