I am someone who uses Windows for desktop and Apple for mobile. I shoot food photography, design cookbooks, and make feature films (my last movie was shot in 8K Redcode raw).
In 2+ years, around the time of A16, I can see this switch upending and converting me to Mac.
It’s finally a true differentiator between Mac and PC. I just don’t care about OS. I care about performance in Lightroom Classic, Photoshop, Premiere, and InDesign.
With Intel, Apple’s prices are a hard pill to swallow, especially when I can build something uniquely suited to me for less on the Windows side.
If Apple optimize their chips and make these heavy duty apps sing, the side by side comparisons are going to get VERY interesting. Especially with apps like Lightroom Classic which are still sluggish even on high end systems.
What I’m most interested in is performance across codecs. Sure it can play 3 ProRes 4K streams now, but how will it be with Redcode raw or some awful web codec. My system can edit 8K raw but goes to its knees when trying to edit 8 hour 1080p archive videos I download off of Twitch.
DNGs are snappy but how will it handle the multitude of camera specific raw photos?
If and when their benchmarks outperform Intel for non-native files, it could once again be foolish to be a content creator on PC, something I haven’t felt in several years.