I really want to upgrade - sick of Airplaying Amazon Prime to my ATV3 - however until i see confirmation that Amazon will actually launch such an app - im leaning towards the Fire TV. God what did i just say?
Nope, don't feel embarrassed. The FireTV is a great product and is the number one used device by my family (I mean family oriented device. Number one on a personal basis is probably their macs/iphones).
Since purchasing the Fire TV we haven't used the Apple TV at all. I think the last time I used the ATV was to play back an old movie I purchased on there for my cousins. The main reasons why I love the Fire TV are below:
1. It's a Chromecast device. The Allcast app lets adds chromecast functionality to the Fire TV so it's very easy for anyone in my family to get on the YouTube app and cast a video straight to the FireTV. It's not a dodgy app either, it's extremely fast and never fails to work.
2. YouTube app. In case we don't have a phone handy we can stream videos straight from the app. Also useful for discovering YouTube 'front page' content.
3. HBO Go app. Rubbish interface but it streams fine and gets the jobs done.
4. Netflix app. No complaints here. Open the app, select the profile you want and start resuming content or explore new content just like on the Netflix website.
5. Amazon Prime and Amazon Instant Video content. This is a biggie obviously when you consider the size of Amazon's library (especially 'free' content under Prime video).
6. The insanely fast and accurate voice search.
So that's Youtube, HBO, Amazon, Netflix and Chromecast services combined into one package that just works. Yes, I know the Apple TV 3 has HBO and Netflix but there's no compelling reason to use ATV over the FireTV. I'd say the biggest reason we'd use the FireTV over the AppleTV is that 1) the remote is bluetooth and 2) voice search + Amazon's content. No need to point the remote to the ATV box and content discovery is so much quicker using voice. Also the ATV interface seems dated and it's difficult to discover new content based on what I've already watched. Amazon does this very well and will often promote content that is included in my Prime package.
The new Apple TV I just ordered can do all of the above better than the Fire TV can (as far as I can tell anyway, universal search or whatever it's called is enough to convince me the ATV4 is better) but there's one major catch: there's no Amazon Prime/Instant Video support. That's going to be a big problem for my family because of how much we use Amazon. I suspect we'll probably end up using the Fire TV more than the ATV4 because of how much content we can access on one device with relative ease.
Really hoping Amazon puts their app on the ATV along with support for universal search and Siri.