I guess you pulled that from this paragraph:
"For the rest of us, it's a tough call whether it's worth the money to buy now. Roku offers a better value today with its cheaper hardware, price-centric search and direct access to Amazon. The Amazon Fire TV has plenty of games, and the Nvidia Shield is arguably an even more powerful gaming device with appeal to techy types. But none of those devices is as sleek and satisfying as the new Apple TV, and none has the upside and potential of Apple's development community."
If so, you're trying too hard.