will never happen
TV is like insurance. lots of people pay and you only use a little at a time.
Well, a growing number of people are skipping it altogether. TV will change, or it will die.
Note that a viable change from the consumer's perspective is going back to the 1990's level of pricing with mid-tier cable costing an average of $30/month and barebones service at $3-6. Not gonna happen from the providers' perspective, though, which is why they are going to simply die.
Unlike insurance, cable isn't there "in case you need it". It is a completely voluntary source of entertainment. The more apt analogy would be all-you-can-eat buffets: if that were the only way to eat, the buffet could set a high price and serve absolute schlock, but when someone opens a fine dining restaurant down the street one way and a McDonalds up the street the other way, the buffet will start losing customers. Consumers are
almost always best served by an a la carte menu approach. Some economies of scale can be achieved by limiting the menu to pre-set configurations, and if those savings are passed along to the consumer that is a win for some consumers who would have chosen one of the pre-set configurations anyway.
However, in a sparsely-consumed market where each individual consumer only wants to receive small pieces of the overall smorgasbord, consumers are simply never served well with all-you-can-eat buffets. The cable industry is an artifact of the specific mechanics of delivering television over copper wires to a house and managing what channels a particular household could see using 1980s-era set-top box technology. The problem is that the industry matured with that consumer-unfriendly model, and has calcified to it. Now, it is an anachronism. If the industry does not adapt to the new reality and adopt a more consumer-friendly approach, it will simply die.